Market Mastery: Learning from Industries with Advanced SEO Tactics

Intro

SEO is one of the most intimidating aspects of running an online business. You need it to succeed. Yet, it is so difficult to understand, at least for many website owners.

The biggest challenge with SEO is that it evolves constantly. You could learn SEO tips today that will be useless one year down the line. So, how do successful businesses conduct SEO?

To answer this question, we’ll take a closer look at some of the strategies popular industries use to excel at search engine optimization.

E-commerce: Proper Website Structure

Many SEO experts agree that website structure can build your website from zero to hero if done correctly. Website structure describes how pages, products, blog posts, and videos are organized and interconnected.

The best e-commerce brands organize their websites in such a way that products are always a few clicks away from the homepage. Take Overstock.com as an example. It has thousands of products on its homepage.

Yet, you just need a couple of clicks to find the exact product you want. Overstock's website features clear product categories at the top of its homepage. It also categorizes its products to help people looking for trending items, beautiful finds, and featured brands.

A proper website structure is beneficial to both customers and search engines like Google. Website visitors can find what they're looking for fast. On the other hand, great internal linking coupled with neat canonicals help Google understand your website better.

** Online Casinos: Mobile Optimization**

Google loves mobile-optimized websites. In fact, it won’t rank your website unless it can run on mobile devices smoothly. While many brands have mobile-optimized sites, no industry does mobile optimization better than online casinos.

Here’s why. Online casinos are in the business of maximizing their customer base. Lately, the biggest fans of online slots and card games use mobile devices to play. This means casinos have no option but to optimize their websites accordingly.

Online casinos optimize their websites to suit every customer’s exact needs. You can create your account, make a deposit, and play your favorite slots smoothly on a good mobile casino.

All you need is to select one of the many gambling platforms available in New Zealand. You could even play poker and blackjack with your friends conveniently at a live mobile casino.

Fortunately, optimizing a website for mobile in this age of website builders is straightforward. Platforms like WordPress optimize your website for mobile by default. This way, your customers using Android and iOS won't experience any issues while browsing the website.

SAAS Companies: Website Speed

Think about any Software as a Service (SAAS) company you've used recently. How fast did the company's website load? If it's a big website like Shopify, WordPress, Google, or Microsoft, you must have had a wonderful experience.

SAAS companies are masters of Search Engine Optimization. They know everything Google loves on a website. These companies are particularly good at technical SEO—website speed, sitemap, security, HTTP requests, and image optimization.

Let’s focus on website speed. Google loves fast-loading websites because they avail content to visitors fast. People like fast sites because they save time. In other words, you must optimize your website for speed if you want to succeed at SEO.

Optimizing a website to load content faster starts with choosing the right hosting company. Secondly, install plugins that minimize images and other large files. Uninstall unwanted plugins and consider paying for a Content Delivery Network (CDN).

Social Media Sites: User-Generated Content

Many social media sites rely on user-generated content to achieve visibility on search engines. Companies like LinkedIn, Pinterest, X.com, and the Meta brand rarely spend money on Google ads.

Instead, these companies let their customers do the hard work of creating informative, entertaining, or inspirational content. If the content is good, it will usually appear in the top rankings of Google.

Now, you probably don’t have as many customers as Facebook or Instagram. But if you have a business in which you can allow your customers to create content while on your site, you should encourage it.

Take Amazon as an example. It allows its customers to provide helpful product reviews and ratings. In doing so, new customers can learn more about a product by asking fellow customers, which helps Amazon save time and money.

Digital Marketing Companies: Link Building

When you think about it, link building is an intimidating task for most website owners. Yet, digital marketing companies are always saying it is easy. In fact, most marketing websites rank for competitive keywords by acing this aspect of SEO.

For the uninitiated, link building describes an effort to persuade other website owners to link back to your website. People don't like giving out free links, which makes link-building a daunting task.

Digital marketing companies excel at link-building because they know all the tactics that work. For example, they create great quality content that attracts backlinks freely.

Digital marketing companies also love guest posting. They create content for one another and then distribute links around their websites. Some sites also feature blogs fully dedicated to helping a specific website grow backlinks.

In other words, digital marketers are the best people to learn from about link building. Of course, they can also teach you about on-page SEO. And if you don't want to participate in the entire process, you can hire an SEO expert to take care of your website.

News Websites: Content Strategy

There's a reason why blog owners are always looking for links from news websites. News companies are highly authoritative in Google's eyes. Part of this authority comes from creative lots of in-demand content.

The biggest news websites in the world publish new content every hour. While they often include opinion pieces, the best companies publish truthful news from an objective viewpoint.

Truthfulness coupled with trust helps news websites attract millions of loyal customers. It also helps them acquire thousands of backlinks naturally. This explains why the sites rank high.

Against that backdrop, establish a content strategy that can help you build an authoritative brand. Authority makes people trust you. And people love to read content and buy from brands they trust.