From Data to Decisions: AI’s Role in Shaping Online Gambling Marketing Trends

Intro

Online marketing in online gambling can be categorized into two: high-impact work and low-impact menial tasks. Every marketer prefers to focus on important assignments like brainstorming and strategizing.

However, no one wants to do menial, repetitive tasks. This is where AI comes in. It is taking over marketing jobs executives hate to do. By doing so, it is lowering the cost of doing business, increasing efficiency, and growing sales for the iGaming industry.

Here are some of the ways AI is shaping the future of marketing in online gambling.

Search Engine Optimization (SEO)

If you’re a forward-thinking online marketer, you know a thing or two about SEO. Search Engine Optimization focuses on optimizing your website for search engines like Google.

SEO is a broad field that involves keyword research, link-building SERP comparison, and technical SEO. You can use SEO tools like Moz and Semrush to find keywords and plan SEO projects. However, these tools can be time-consuming.

AI SEO tools like Content Genius FX conduct automated checkups to help you understand your website better. They evaluate your keywords, blog posts, website speed, and technical SEO. Next, they make recommendations on areas to work on manually or using a different software program.

Expectedly, AI tools save you money and time. They do work that could have taken weeks in a couple of minutes. And if it’s a good tool, it can help you fix all the issues on your website at once.

AI For Content Creation

High-quality content that engages your readers is the secret to performing well on search engines like Google. Unfortunately, creating exceptional content takes time and can be expensive.

AI tools like Jasper and Copy.ai work perfectly in helping gambling marketers create content outlines, generate article ideas, and create content. These tools have improved so much that most people can't differentiate AI-generated content from human-written content.

That being said, AI-generated content requires polishing up before you can publish it. This is why not everyone uses AI in the same way. Some people use ChatGPT and Bard to find content ideas.

Some people use AI tools to draft content outlines while others use AI to write complete article pieces. Regardless of how you choose to use AI for content creation, ensure it generates useful content for your readers.

Let's say you want to write a blog about top-tier casino platforms in Canada. You have a list of casinos you want to publish. But you need content that explains more about each operator. You can use AI to generate content outlines for each casino quickly. This way, you’ll save time and offer helpful content to your readers.

Marketing Research

Research firm Hubspot says 48% of online marketers use AI for research. ChatGPT, Google Bard, Kive.ai, and Jasper are the most popular marketing tools for online casino executives.

These tools are command-based. That means all you need is to ask the tool a question and it replies with a response. For example, you can ask ChatGPT to list the most popular online slots in the UK.

You can even ask the AI tool to generate a spreadsheet of the slot machines and their popularity by city. ChatGPT provides the results instantly. Next, you can analyze the games to determine which slots you should add to your casino.

The beauty of AI tools is that they're inexpensive. Conducting similar research manually can take days and cost you thousands of dollars. With AI, all you need is to purchase a few credits.

Repurposing Content

In this age of podcasts, videos, infographics, and social media, you can't rely on one form of content to promote your gambling brand. You need a presence on numerous platforms to reach a maximum audience.

AI tools like Bard and Copy.ai can help you create content for Instagram, TikTok, X, and Pinterest without incurring too much money in the process. We are talking about repurposing content.

Let’s say you have a long blog post teaching people how to choose an online casino. You can use AI to turn your written text into a podcast. You can also turn the text into a script for video. Or, use the information to create an infographic.

Repurposing content helps you maximize your return on investment. If you spend hours creating a 5000 blog post, use AI to spread its reach. Use the content to create a video for your YouTube fans. Break it down into small tweets and use images for social media marketing.

Game Development and Marketing

You’ve probably already noticed this. Many software providers in the iGaming sector have been releasing new games almost every month. The games look colorful and dynamic.

The explanation is that developers are using AI tools more and more to help with brainstorming and game development. Sure, developers still play a major role in programming

However, their work has been made easier in this age of AI. For example, AI tools can generate slot ideas. They can generate images and graphics that developers can use in the game. They also help with some programming roles.

Developers can use AI to generate game ideas most likely to work. In doing so, AI plays an integral role in shaping trends in the online gambling sector.

Automated Marketing

Whether you’re a social media manager or an email marketer, you must agree that automation is the future of marketing. Technology gives you the tools necessary to control your marketing campaigns automatically.

For example, you can use a social media tool to post automated content on X and Instagram every day. The tool notifies you when you receive comments to help you engage with your users.

As we mentioned, some AI tools help you generate content. For example, you can feed the tool with an image and it will give you a suitable caption. Or, it can generate tweets from a post on your blog.

Automating marketing can help you grow your brand without spending time on unnecessary tasks such as sending emails or creating Facebook posts.