What is Srcset?
Srcset is an HTML image attribute that specifies a list of images for the browser to choose from based on the screen size and resolution. This concept is known as responsive images, ensuring that the most appropriate image version is loaded for different viewing conditions.
Here's an example of how srcset works:
<img srcset="example-image-480w.jpg 480w, example-image-800w.jpg 800w" sizes="(max-width: 600px) 480px, 800px" src="example-image-800w.jpg" alt="Illustration example">
In this example, srcset tells the browser to load a 480-pixel wide image if the viewport width is less than 600 pixels. If the viewport width is more than 600 pixels, the browser will load the larger, 800-pixel wide image.
Alternatively, you can set the pixel density as a condition instead of size:
<img srcset="example-image-1x.jpg 1x, example-image-2x.jpg 2x" src="example-image-1x.jpg" alt="Another illustration example">
Why is Srcset Important for SEO?
Srcset is crucial for SEO because it enables browsers to load the most suitable image size based on the device’s characteristics. This optimization has several benefits:
- Improved Load Speed: Larger images have larger file sizes, which can slow down page load times. By loading appropriately sized images for different devices, srcset helps save bandwidth and reduce page load time.
- Better User Experience: Faster page load times enhance user experience, leading to lower bounce rates and higher engagement.
- SEO Benefits: Page load speed is a direct ranking factor for both mobile and desktop searches. Optimizing images using srcset can positively impact your search engine rankings.
Best Practices for Responsive Images
1. Check PageSpeed Insights for Recommendations
PageSpeed Insights is a free tool by Google that provides suggestions to optimize your website’s speed. By entering your web page URL, you can receive specific recommendations for image optimization, such as:
- Updating the image format for better compression.
- Considering lazy-loading for offscreen or hidden images.
- Properly sizing images to improve load times.
2. Use the Picture Element for Art Direction
The <picture> element allows browsers to display different images based on device characteristics. This is useful when you want to show entirely different images rather than just different sizes of the same image.
Here’s an example of using the <picture> element:
<picture>
<source media="(min-width: 600px)" srcset="example-image.jpg, example-image-2x.jpg 2x">
<img src="example-image.jpg" alt="Example illustration">
</picture>
In this example, example-image.jpg or example-image-2x.jpg will be displayed on browser widths of 600px or more, depending on the device pixel density. For screen widths less than 600px, or if the <picture> element isn’t supported, the <img> element will be rendered instead. Always include the <img> element to ensure compatibility.
3. Ensure Proper Fallbacks
Always provide a fallback image with the src attribute in case the browser doesn't support srcset or the <picture> element. This ensures that an image is always displayed, regardless of browser capabilities.
4. Use Descriptive Alt Text
Always include descriptive alt text for your images. This improves accessibility and provides context for search engines, enhancing your SEO.
Conclusion
Using srcset is a vital practice for optimizing images for various devices, ensuring faster load times and improved user experience. By following best practices, you can enhance your website's performance and SEO, making it more efficient and accessible to users.
