What is the Skyscraper Technique?
The Skyscraper Technique is a content marketing and link building strategy wherein you identify a piece of content that has received many backlinks, create a better version of it, and then request the sites already linking to similar content to link to yours.
Origin of the Skyscraper Technique
The Skyscraper Technique was developed by Brian Dean of Backlinko. He promotes it as an effective way to acquire high-quality backlinks by creating superior content, known as “linkable assets,” which are pieces of content that are better than the existing best content.
Steps in the Skyscraper Technique
The Skyscraper Technique is a three-step process:
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Identify a Linkable Asset:
- Find content in your niche that has garnered a significant number of backlinks. This content is often high-quality, comprehensive, and valuable to its audience.
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Create a Better Linkable Asset:
- Develop content that surpasses the existing best content. This could involve adding more detailed information, updating outdated data, incorporating better visuals, or enhancing the overall readability and user experience.
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Reach Out to Bloggers:
- Contact the bloggers and websites that are linking to the original content. Inform them about your superior content and suggest they link to your version instead. Emphasize the additional value your content provides.
Benefits of the Skyscraper Technique
- High-Quality Backlinks: By creating superior content, you increase the likelihood of gaining backlinks from reputable sites.
- Improved SEO: Backlinks from high-authority sites can significantly boost your search engine rankings.
- Enhanced Content Quality: The technique encourages the creation of top-notch content, which can attract more traffic and engagement.
Tips for Successful Implementation
- Research Thoroughly: Spend time finding the most linked-to content in your niche and understand why it’s popular.
- Add Unique Value: Ensure your content offers something unique or additional value that the original content lacks.
- Personalize Outreach: When reaching out to bloggers, personalize your messages and clearly explain how your content is better and why it’s worth linking to.
Conclusion
The Skyscraper Technique is an effective content marketing and link building strategy that involves identifying popular content, creating a superior version, and reaching out to acquire backlinks. By following this technique, you can improve your site’s SEO, attract more traffic, and establish your content as a valuable resource in your niche.
