What is the Watch Actions SERP Feature?
The Watch Actions SERP feature displays information for searched TV shows and movies, offering users the option to directly access streaming services. This feature enhances the user experience by providing direct links to watch or purchase the content.
Placement and Status
- Placement: Organic
- Status: Active
- Device:
- Watch list: Mobile only
- Watch table: Desktop only
- Episode Guide: All
- Ranking URL: Streaming service’s URL
Types of Watch Actions:
Watch List
- Device: Mobile only
- Description: This result appears when searching for a TV show or movie title on mobile devices. It lists streaming services under the “Watch show” option. Users can choose a streaming service to purchase the show from or log in to a subscription by clicking on a “Watch” button.
- Ranking: Ranktracker will assign an individual rank for each result. A base rank will not be given.
Watch Table
- Device: Desktop only
- Description: Similar to the watch list results, these are presented in a flat rank table format. It appears only on desktop with a knowledge panel on the right-hand side showing additional information. This result type is parsed as a carousel type, and no base rank is assigned.
Episode Guide
- Device: All
- Description: This result displays details of TV show episodes. On mobile, episodes are shown in a list with expandable descriptions and a “watch” button. On desktop, it includes a knowledge panel with “watch now” and “about” information. Individually ranked desktop results linked to Google search will be attributed to Google. Multiple links within the “Watch Action” button will be in a watch carousel with a flat rank.
Importance:
The Watch Actions SERP feature is valuable for both users and content creators/streaming services as it enhances the search experience by providing direct access to TV shows and movies. It simplifies the process of finding and accessing streaming content directly from the search results.
Benefits for Users:
- Convenience: Direct links to streaming services allow users to easily find and watch their desired content.
- Comprehensive Information: Provides detailed information about TV shows and movies, including episode guides and streaming options.
- Enhanced User Experience: The feature's organization and accessibility improve the overall search experience.
Benefits for Content Creators and Streaming Services:
- Increased Visibility: TV shows and movies are prominently displayed in the SERPs with direct links to streaming services.
- Traffic Generation: Direct links can drive traffic to streaming platforms, potentially increasing viewership and subscriptions.
- Improved Discoverability: Helps users discover new content by providing detailed information and easy access to watch options.
Conclusion:
The Watch Actions SERP feature enhances the search experience by providing users with direct access to TV shows and movies on various streaming services. By offering comprehensive information and easy navigation options, it benefits both users and content providers. Optimizing content for this feature can lead to increased visibility and engagement.
