What is the Related Searches SERP Feature?
The Related Searches SERP feature includes "People also search for" boxes and "Searches related to" links found at the end of search results pages. These features provide users with additional search suggestions based on their original query.
Placement and Status
- Placement: Organic
- Status: Active
- Device: All
- Ranking URL: Google only
Functionality:
- People Also Search For: Displays a box with links to queries related to the initial search. This feature typically appears when a user clicks on a result and then returns to the SERP.
- Searches Related To: Found at the bottom of the SERP, this section lists additional search queries related to the user's original query, offering further exploration options.
Importance:
The Related Searches feature enhances the user experience by providing additional relevant search queries. This can help users find more specific information and explore topics in greater depth.
Benefits for Users:
- Expanded Search Options: Offers users a variety of related search queries, making it easier to find the exact information they need.
- Enhanced Discoverability: Helps users discover new topics and related content that they might not have initially considered.
Benefits for Websites:
- Increased Visibility: Appearing in related searches can drive additional traffic to your website.
- Improved User Engagement: By providing relevant content suggestions, websites can engage users more effectively and keep them on the site longer.
How to Optimize for Related Searches:
- Target Relevant Keywords: Ensure your content targets a variety of related keywords and phrases to increase the chances of appearing in related searches.
- Create Comprehensive Content: Develop in-depth content that covers multiple aspects of a topic, making it more likely to be suggested in related searches.
- Use Structured Data: Implement structured data to help search engines understand the context of your content and its relevance to related queries.
Reporting in Search Tools:
- Desktop: Related Searches results do not appear in the Archived SERPs subtab but are visible in the Full HTML SERP subtab.
- Mobile: These results are reported in both the Archived SERPs and Full HTML SERP subtabs, often as the last result.
By optimizing for the Related Searches SERP feature, you can enhance your site's visibility, attract more traffic, and provide a better user experience by aligning with users' search behaviors and interests.
