What is the Images SERP Feature?
The Images SERP feature displays results from Google Images. These results appear as a row or carousel of images related to the search term. Clicking or tapping on an image directs the searcher to a secondary Google Images search results page.
Placement and Status
- Placement: Organic
- Status: Active
- Device: All
- Ranking URL: Google only
Functionality:
- Visual Display: Shows a collection of images relevant to the user's search query, making it easier to find visual content.
- Interactive Carousel: Often presented in a horizontal, swipeable carousel format that users can scroll through to view multiple images.
- Secondary SERP: Clicking on an image leads to a Google Images search results page, where users can see a larger view and additional related images.
Benefits:
- Enhanced User Experience: Provides immediate visual information that can be more engaging and useful for certain types of queries.
- Quick Access: Allows users to quickly browse and access visual content without needing to visit multiple websites.
- Relevance: Helps users find the exact image they are looking for by displaying a variety of related images.
Examples of Use:
- Product Searches: A search for “red shoes” will display a carousel of red shoe images, helping users quickly find and compare different styles.
- Informational Queries: Searching for “Golden Gate Bridge” will show images of the bridge, giving users a visual understanding of the landmark.
- Creative Inspiration: Queries like “living room design ideas” will present a range of images to inspire users with different design concepts.
Additional Notes:
- Optimization: To appear in the Images SERP feature, websites should optimize images with relevant alt text, descriptive filenames, and proper formatting.
- Image Quality: High-quality, relevant images are more likely to be featured, so ensure that images are clear and appropriately sized.
- Schema Markup: Using image-related schema markup can help Google understand and feature images in this SERP feature.
By incorporating the Images SERP feature, Google aims to enrich the search experience with visual content that can be quickly accessed and easily browsed, providing users with a more dynamic and informative search experience. This feature not only aids users in finding the visual content they seek but also enhances engagement and visibility for websites featuring relevant images.
