What is the Google Guaranteed SERP Feature?
The Google Guaranteed SERP feature displays paid results highlighting Google-trusted professionals in the searcher’s local area. These results appear above the traditional paid search ads on the search engine results page (SERP) and are designed to connect users with reliable local service providers.
Placement and Status
- Placement: Paid
- Status: Active
- Device: All
- Ranking URL: Google only
Functionality:
- Prominent Placement: These results are positioned at the very top of the SERP, above regular paid search ads.
- Business Information: Each listing includes the professional’s business number, hours of operation, ratings, and reviews, providing users with essential information at a glance.
- Service Confirmation: When clicked, Google prompts the searcher to confirm the job type and service area, facilitating a match with a relevant professional.
- Trust Badge: Listings feature the Google Guaranteed badge, indicating that the professionals have been vetted by Google and are trusted providers.
Benefits:
- Increased Visibility: Positioned at the top of the SERP, these listings are highly visible to users, increasing the likelihood of engagement.
- Trust and Reliability: The Google Guaranteed badge helps instill trust in users, as it signifies that the professionals have passed Google’s screening process.
- Enhanced Local Search: Helps users find and connect with local service providers quickly and efficiently, improving the overall local search experience.
Examples of Use:
- Home Services: A search for “plumbers near me” might display Google Guaranteed results featuring local plumbing professionals with high ratings and verified business information.
- Professional Services: Searches for services like “electricians in my area” or “local HVAC repair” would show trusted professionals who are part of the Google Guaranteed program.
Additional Notes:
- Paid Service: The Google Guaranteed feature is a paid service, meaning businesses must pay to be included in these results.
- No Assigned Rank: Because it is a paid feature, Ranktracker does not assign a rank to Google Guaranteed results. Therefore, they do not appear in any Ranktracker features based on rank, such as reports and share of voice data.
By integrating the Google Guaranteed SERP feature, Google aims to enhance the local search experience by providing users with quick access to trusted and vetted local professionals. This feature not only helps users find reliable service providers but also supports businesses in gaining visibility and building trust with potential customers.
