What is the Found on the Web SERP Feature?
The Found on the Web SERP feature is a mobile-only result type that lists answers to user queries in an accordion format at the top of the search engine results page (SERP). This feature aims to provide quick and concise answers to users, improving their mobile search experience.
Placement and Status
- Placement: Organic
- Status: Active
- Device: Smartphone
- Ranking URL: Google only
Functionality:
- Accordion Format: Answers are listed in a collapsible accordion format. Users can expand each answer by clicking on the drop-down arrow.
- Quick Access: Provides immediate answers to common queries without requiring users to navigate away from the SERP.
- Top Placement: Positioned at the top of the SERP, ensuring high visibility for the answers provided.
Benefits:
- Enhanced User Experience: Offers a convenient way for users to get quick answers to their questions directly from the SERP.
- Mobile Optimization: Tailored specifically for mobile users, enhancing the usability and efficiency of mobile search.
- Efficient Information Retrieval: Reduces the need for users to click through multiple links to find the information they need.
Examples of Use:
- General Queries: A user searching for "how to tie a tie" might see a step-by-step guide in the Found on the Web feature.
- Quick Facts: Searches like "population of New York" might display the current population statistics directly in the accordion.
Additional Notes:
- Visibility: As a prominent feature on mobile devices, Found on the Web results are designed to capture the user's attention quickly.
- Interactive Design: The expandable accordion format allows users to interact with the search results, expanding and collapsing answers as needed.
By integrating the Found on the Web SERP feature, Google aims to streamline the search process for mobile users, providing quick access to relevant information without the need for extensive navigation. This feature not only enhances the user experience but also demonstrates Google's commitment to optimizing search for mobile devices.
