What are Related Searches?
Related searches are search queries related to the keyword you type into a search engine. After entering your search query, scroll to the bottom of the search engine results page (SERP) to find a list of related searches.
Why are Related Searches Important?
Related searches are one of the easiest ways to find relevant keywords, and it’s completely free.
For example, if you run an eCommerce store that sells beard oil and you don’t know what keywords to target besides “beard oil” with your content, just type “beard oil” into Google, scroll down to the related searches, and voilà: a list of keywords for you to write about.
Google includes related searches because they are strongly related to your original search query. If you target one of them as the main keyword — or include them within a broader topic — you know there is organic traffic potential.
How to Find Keyword Ideas Using Related Searches
1. Get a Massive List of Keywords
The related searches section gives you a fresh list of keywords. Use those keywords as new search queries — and find another set of related searches. Rinse and repeat this process to get endless relevant keywords. It’s like “related searches for related searches.”
2. Use the Full Potential of Google’s SERP for Keyword Research
The “People also search for” block sometimes includes keywords that aren’t included in the related searches section. Tools like Ranktracker’s SEO Toolbar pull data from both sections when showing keyword suggestions for the SERP. It’s an invaluable tool in your keyword research toolkit, showing you keyword ideas that aren’t as immediately visible.
You can also use the “People also ask” section and Google’s autocomplete to find more keyword ideas.
3. Enhance Your Keyword Research
To take your keyword research to the next level, use tools like Keywords Explorer. It will help you get thousands of keyword suggestions from multiple sources and analyze their key SEO metrics.
For example, if you type “beard oil recipe” into Keywords Explorer, you’ll get:
- 591 keyword ideas in the “Matching terms” report
- 2k suggestions in “Related terms”
- 110 more phrases in “Search suggestions”
If you’re not yet ready to get a Ranktracker subscription, you can use our free Keyword Generator.
Conclusion
Related searches are a valuable resource for discovering relevant keywords and expanding your SEO strategy. By leveraging related searches, "People also search for" blocks, and other SERP features, you can enhance your keyword research and improve your website’s visibility in search engine results.
