What is a Long-tail Keyword?
Long-tail keywords are search terms that are more specific and less competitive than head terms (short-tail keywords). These keywords are usually longer phrases, consisting of three, four, or more words, but even shorter phrases can be considered long-tail if they have a lower search volume among keywords on a similar topic.
Targeting and ranking for long-tail keywords is a popular SEO strategy because it allows websites, especially newer or smaller ones, to compete effectively in search engine results.
Why are Long-tail Keywords Important?
Long-tail keywords are essential for several reasons:
- Less Competition: Long-tail keywords are usually less competitive, making them more achievable targets for newer websites.
- Specific Search Intent: They help in matching the search intent more accurately. For example, writing content for "best running shoes for flat feet" is more specific and targeted than just "running shoes."
- Higher Conversion Rates: Long-tail keywords often have higher conversion rates because they are more tailored to what the user is looking for.
- High Intent to Buy: These keywords can indicate a higher intent to buy, which is valuable for monetizing content.
How to Find Long-tail Keywords?
There are several methods to find long-tail keyword ideas for your website. Here are a few effective techniques:
1. Look at Questions Asked on Q&A Websites
Platforms like Reddit, Quora, and other Q&A-style websites can provide numerous potential topic ideas. For instance, you can search for your topic on Quora and explore the questions people ask, which can reveal long-tail keyword opportunities.
2. Find Topic Ideas Directly in Google’s SERP
Google itself is a valuable source for long-tail keyword ideas through its various features:
- People Also Ask: This section in Google search results lists related questions and can be expanded to find even more relevant questions.
- Related Searches: Found at the bottom of search results, this section provides additional related search queries.
- Autocomplete: Typing a topic into Google's search bar without hitting "Enter" will reveal suggested searches that can be long-tail keywords.
3. Use Keyword Research Tools
Tools like Ranktracker can generate a list of keyword ideas based on your seed keyword. You can refine the results by setting filters for maximum keyword difficulty, search volume, and minimum word count to find long-tail keywords that are easier to rank for.
FAQs
Should You Target Long-tail or Short-tail Keywords?
If you have a new website or are relatively unknown, it's wise to start with long-tail keywords. These are easier to rank for due to lower competition. As your site gains authority and traction, you can target more competitive short-tail keywords to increase traffic.
What are Short-tail Keywords?
Short-tail keywords are broad keywords that attract higher traffic volumes and are highly competitive. These typically consist of one or two words and serve as "seed keywords" to derive long-tail keywords.
How Many Long-tail Keywords Should I Target?
The more long-tail keywords you target, the better, as each one provides an opportunity to rank in search engines and attract organic traffic. Typically, you’ll target one long-tail keyword per page. However, ranking for a head keyword can automatically help you rank for multiple long-tail keywords related to that term.
By understanding and leveraging long-tail keywords, you can create more targeted and effective SEO strategies, driving relevant traffic to your site and improving your overall search engine performance.
