What is Google Pigeon?
Google Pigeon is a name given to Google’s local search algorithm update released in 2014. It is considered the most significant update to Google’s local search.
This update applied the ranking signals and factors used in organic search to the local search algorithm, which improved the quality of the local search results. It also improved location and distance as ranking factors for local queries.
The update affected both Google’s Web search and Maps search.
Google Pigeon was the most notable step towards better local search results in Google. Since 2014, Google’s local search has received many other confirmed and unconfirmed updates that made Google’s local search arguably the best solution for finding local businesses and places.
Why is Google Pigeon Important?
Google Pigeon is crucial because it significantly enhanced the accuracy and relevance of local search results. By integrating traditional search ranking signals into the local search algorithm, Google Pigeon improved how local businesses are ranked and displayed in search results and on Google Maps.
For local businesses, this meant that their online presence and SEO efforts could have a more direct impact on local search visibility. It also meant that businesses needed to focus more on their location-based keywords and on-page SEO to rank higher in local searches.
Best Practices for Google Pigeon
To optimize your local business for Google Pigeon, follow these best practices:
1. Optimize Your Google Business Profile
Make sure your Google Business Profile (formerly Google My Business) is complete and accurate. Include essential details such as your business name, address, phone number, business hours, and category. Regularly update your profile with new photos, posts, and customer reviews.
2. Focus on Local Keywords
Incorporate local keywords into your website content, meta descriptions, and headers. Use tools like Ranktracker's Keyword Finder to discover relevant local keywords that potential customers are searching for.
3. Get Listed in Local Directories
Ensure your business is listed in local online directories, such as Yelp, Yellow Pages, and industry-specific directories. Consistent and accurate NAP (Name, Address, Phone number) information across these listings can improve your local SEO.
4. Encourage Customer Reviews
Positive reviews can boost your local search rankings and attract more customers. Encourage satisfied customers to leave reviews on your Google Business Profile and other review sites. Respond to reviews to show that you value customer feedback.
5. Optimize Your Website for Mobile
Many local searches are conducted on mobile devices. Ensure your website is mobile-friendly and provides a seamless user experience. A responsive design, fast loading times, and easy navigation are essential for mobile optimization.
6. Create Local Content
Develop content that addresses local interests and events. Blog about local news, community events, and other topics relevant to your area. This can help you connect with the local audience and improve your local search visibility.
FAQs
How Did Google Pigeon Impact Local Businesses?
Google Pigeon improved the visibility of local businesses in search results by refining the local search algorithm. This update helped local businesses rank higher based on their organic SEO efforts and proximity to the searcher’s location.
What Factors Does Google Pigeon Consider for Local Rankings?
Google Pigeon considers various factors, including:
- Relevance and quality of business listings
- Proximity to the searcher’s location
- Consistency of NAP information across the web
- Quality and quantity of customer reviews
- Mobile optimization of the business website
How Can I Monitor My Local SEO Performance?
Use tools like Ranktracker's Rank Tracker to monitor your local search rankings and track the performance of your local SEO efforts. Regularly review your Google Business Profile insights to understand how customers find and interact with your business online.
For more SEO tips and guides, visit Ranktracker's SEO Guide.
