What is Google Autocomplete?
Google Autocomplete is a feature in Google Search that helps users search faster by completing the search queries that they start to type. It works on the Google homepage, the Google mobile app, and the address bar in the Chrome browser.
Start typing a search query into Google, and you’ll see a list of suggestions under the search box.
Here’s how it looks:
Interestingly, Google calls it autocomplete “predictions,” not “suggestions,” because its aim is to help users complete a search they intend to do and not suggest new searches.
What is the Source of Google Autocomplete Data?
The autocomplete predictions are based on real searches on Google that other people make in your location. Also, the autocomplete includes your own search history.
Some predictions, however, are removed. These include:
- Sexually explicit predictions that are not related to medical, scientific, or sex education topics
- Hateful predictions against groups and individuals based on race, religion, or several other demographics
- Violent predictions
- Dangerous and harmful activity in predictions
If you find some autocomplete predictions inappropriate, you can report them to Google:
Why is Google Autocomplete Important for SEO?
Since autocomplete uses real searches and analyzes trending queries, it can be used to generate keyword suggestions from your seed keywords if you’re not ready to invest in paid keyword research tools.
For a more robust keyword research strategy, consider using Ranktracker's Keyword Finder to uncover additional opportunities.
How to Use Google Autocomplete for SEO
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Keyword Research By starting to type a keyword related to your niche, you can see what related searches people are making. This can give you ideas for keywords to target in your content.
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Content Ideas The predictions can also help you come up with content ideas. For instance, if you type "best SEO tools" and see "for small businesses" as a prediction, that could be a good topic for a blog post.
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Understanding User Intent The autocomplete predictions can give you insights into what users are actually looking for, helping you better tailor your content to meet their needs.
For comprehensive site audits that complement your keyword research and content strategy, use Ranktracker's Web Audit.
FAQs
How often does Google update autocomplete predictions? Google updates autocomplete predictions in real-time, reflecting current trends and popular searches.
Can you turn off Google Autocomplete? Yes, you can turn off Google Autocomplete in your browser settings, though it is not generally recommended as it helps in quicker and more efficient searching.
Does Google Autocomplete affect search rankings? No, Google Autocomplete does not directly affect search rankings. It is a user experience feature designed to help users find information more quickly.
For more precise tracking of your rankings and how they change over time, consider using Ranktracker's Rank Tracker.
By leveraging the power of Google Autocomplete, you can enhance your SEO strategy, gain better insights into user behavior, and improve your content's effectiveness in meeting search intent.
