Intro
If there is one frustrating part of any business, it is the sales part. Normally, a lot of effort is put into it and few results are obtained. It is a part that we have experienced, but thanks to working on our digital marketing, we now have recurring contacts thanks to having our website positioned.
This is achieved thanks to an optimization and structure designed for SEO. Thanks to a previous study, we have detected that we need to attack keywords such as “SEO Agency in Barcelona” or “Digital Marketing Agency in Barcelona”. Then, we create pages that attack those keywords so that Google considers us an important option to show when the user performs a search.
To hire an SEO agency you must define your expectations and objectives. SEO positioning is a slow and progressive process, which requires months of work to obtain sustainable results. Immediacy and SEO do not get along very well, so if you are looking for immediate results, SEO should not be your first option.
Performing SEO on your website will ensure that you improve your online presence, increase your domain authority and get more qualified organic traffic.
How to choose an SEO agency
SEO takes time and strategy, but with the right team the results can be very beneficial. To select the best agency, it is key to differentiate a professional company from one that is not.
Characteristics of a professional SEO agency
- It has a specialized and multidisciplinary team
Good web positioning requires professionals in SEO, content creation and web development. When contacting an agency, make sure you speak with specialists, not just salespeople. Their knowledge and clarity in explaining their methodology will be key to making a decision.
-
They have a strategic vision of SEO SEO is not just about keyword ranking. It should include web optimization, valuable content, link building, competitor analysis, monitoring and reporting. Choose an agency that offers a scalable, long-term strategy.
-
It must offer comprehensive positioning services
- A competent agency should offer:
- Technical and strategic SEO
- SEM to complement SEO
- Creation of optimized content
- Link building strategies
- SEO audits and consultancies
- Results analysis and monitoring
-
Must offer a quick response and professional attention A company that takes too long to respond or that requires you to insist on obtaining information is not a good sign. Speed and commitment from the first contact reflects their level of professionalism.
-
Has genuine interest in your goals SEO is not one-size-fits-all. A good agency takes the time to understand your business, adjust expectations, and explain what results you can expect and in what timeframe.
-
Communication with the agency is clear and transparent Technical language should not be an obstacle. The agency should explain its methodology in a simple way and answer all your questions without beating around the bush.
-
The conditions of service must be well defined From the first meeting, everything should be clear: methodology, project phases, payment methods and deadlines. Avoid working with agencies that hide information or are ambiguous in their terms.
-
The agency must have good references and reputation Customer reviews can give you an idea of the quality of service. Look for reviews on Google and other platforms, but look at the ratio of positive to negative ratings to make an informed decision.
Each SEO agency has its own methodology, built over the years, but there are certain key aspects that allow you to differentiate a serious and committed company from one that is not. Transparency, communication and personalization of the strategy are signs of a professional and results-oriented service.
A quality SEO agency will design a tailored strategy for your project, avoiding generic tactics. It will communicate clearly, explaining each action so that you understand the process and its impact on your website. In addition, it will maintain continuous contact with you, providing you with monthly reports with the work carried out and the next steps. Finally, it will act with total transparency regarding costs, work times and expected results.
