What is Link Building in SEO?

Intro

We are in 2023! How can marketers and business owners stay on top of the trends?

The answer is simple - you need to improve your online visibility.

If you still think that having a website is enough, wake up friend - you are living in a parallel universe. You need a plan that exposes your site to more people online.

You can achieve this by building links.

Link building is attracting links to your site. When you get it from another site, they are called backlinks.

In search engine optimization, link building aims to increase the number of high-quality inbound links to a page.

When you attract backlinks from high authority relevant sites, you get the following benefits:

• Higher rankings.
• Improved brand awareness.
• Boosting your traffic.
• Establishing your credibility.

Now that you know why link building works, let's talk about how to do it right.

Here are The Link building Techniques to Implement Right Away

I'm going to focus on link building strategies now. Let's take a look at them one by one.

Guest Blogging

Guest blogging, also known as guest posting, is writing for other sites and getting links back to yours. You need to undergo a certain process to get the most out of guest blogging.

Here you go:

• Finding sites that accept guest posts.
• Reaching out to site owners and offering them guest posts.
• Waiting for their approval.
• On confirmation, writing content aligned with their audience.
• Checking and analyzing link placement.
• Monitoring the performance of the guest post.

Infographics

With Infographics, you are helping your readers to consume information easily. People will share your infographics when they find them valuable.

It will give you an opportunity to earn inbound links. Fuel this link building strategy by sharing it on social media.

Broken Link Building

Unearth those broken links lurking on websites within your niche, and replace them with a shiny new link to your own website.

Not only will you score valuable backlinks, but you'll also become the hero who rescues website owners from link woes. It's a brilliant strategy that builds bridges and boosts your online presence all in one fell swoop!

Resource Page Link Building

In resource page link building, the goal is to discover resource pages that relate to your website's niche and then connect with the website owner to ask for a link.

This strategy can work wonders because resource pages tend to be really influential and can give your website a major visibility boost.

It's all about finding those pages that contain valuable links and resources, reaching out to the people behind them, and kindly requesting them to include your link as well.

By securing links from these authoritative resource pages, you can significantly enhance your website's visibility and credibility in the online world.

Skyscraper technique

This is a smart strategy indeed.

Here you are working on things that are already popular. You are just trying to write a better version of the popular content.

Analyse it, figure out the gaps in it. Then, come up with a version that none of your competitors have written.

Then, reach out to the right people. Offer them your content in exchange for a link.

Testimonials

Ask your customers to write a review on your services and leave a link to your site. When people see your links coming through positive testimonials, they will click on the links and land on your site.

Press Releases

Focus on press releases to boost your visibility. Include links to your website in your press releases. People will come back if your content is awesome.

Social media outreach

Under social media outreach, you ask content creators to give a link to your site. A popular approach is sharing their content and asking for an inbound link from them.

Directory submission

Find out directories relevant to your niche. Then submit your website to those directories.

You will end up receiving backlinks and higher organic visibility.

Forum and community link building

Have you heard about Quora/Reddit etc? Participate in discussions in those forums related to your niche.

If you can provide quality responses, people will start linking to your site.

Influencer Outreach

Identify the prominent influencers within your niche. Then, try to promote your site and acquire those links.

Influencers come with a robust audience base that are loyal to them. When they promote links pointing to your site, you will experience a boost in digital footprints.

So, reach out to them and build a healthy relationship with them. Who knows if you can fetch benefits in future?

Content Marketing

Enter content marketing. It is all about leveraging your content and achieving your business goals.

It is quite obvious that quality content attracts more people to your business. Your rank starts soaring.

Competitor Link Analysis

Competitor link analysis is all about snooping around your competitors' link profiles to uncover some hidden gems. By carefully examining the links they've earned, you can spot golden opportunities to acquire new links for yourself.

It's like being a detective, but instead of solving crimes, you're hunting for valuable backlinks. This technique is a fantastic addition to your overall link-building strategy because it helps you discover new avenues and learn from your competitors' successes.

It’s Time to Start Your Link Building Campaign

At this point, you got an idea about different link building strategies.

Hold on…There is one thing that we have missed. What’s that? Competitor analysis. Figure out what your competitors are doing.

Do not blindly replicate their strategy, however, analyze what are the things that they are focusing on.

Voila! You are about getting higher results through link building.