Intro
On-page SEO is one of the easiest ways to boost the visibility of your search positions. It acts as the backbone of websites, optimizing individual web pages to rank higher in search engine results and earn more relevant traffic.
Most of the people go around talking about link building and social signals a lot but on-page optimisation also has equal importance in SEO.
It has become even more easier, when you adopt the latest trends and technological advancements like ChatGPT’s Advanced Data Analytics (previously known as Code Interpreter).
This article aims to provide various methods to unveil the potential of ChatGPT Advanced Data Analytics for enhancing on-page SEO strategies.
ChatGPT’s Advanced Data Analytics:
Before we dive into using Advanced Data for on page optimisation, let’s first understand more about the feature.
Advanced Data Analytics is a new feature introduced by ChatGPT, that leverages the power of GPT-4, OpenAI's state-of-the-art language processing AI, to derive meaningful insights from the textual data.
This technology empowers businesses, SEO professionals and data analysts to gain meaningful insights from the vast source of data.
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With its sophisticated natural language processing (NLP) capabilities, ChatGPT can analyze textual data with human-like accuracy and understand the semantics of the data. This level of understanding enables users to analyze the on-page content, uncover the business trends and as a programmer, you can even create an entire code base for your application.
Furthermore, its machine learning capabilities allow it to run the code and enhance it on its own based on output and user requirements in a more precise manner.
How to Enable Advanced Data Analytics in ChatGPT?
The Advanced Data Analytics feature is only available for GPT Plus users at this moment. So you need to have a paid subscription (which costs $20/month) to use it.
Follow the below steps to enable this feature -
- Navigate to the Settings in ChatGPT.
- Select the Beta Features section.
- Within this section, you'll find an option to turn on Advanced Data Analysis, which will enable the plugin.
Once you have enabled it, you can see this option in GPT 4 in ChatGPT.
Advanced Data Analysis - SEO Use Cases
Now, we have enabled the plugin, let’s see a few use cases where you can make the most of it using this new feature.
1. Complete On page SEO Analysis
With the help of ChatGPT’s Advanced Data Analysis, you can just save the page and feed in that HTML file to do the complete on-page SEO analysis.
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Here are a few things it will verify and suggest the potential improvements on the content -
- Meta Title
- Meta Description
- Heading structures
- Inspects Internal and External links
- Examines images with alt texts
- Schema markup correctness etc
Along with a few SEO checks. You can now use Advanced Data Analysis as a fulltime page analysis tool with AI recommended improvements for better SERP rankings.
2. Keyword Analysis
Did you notice you are ranking for a lot of other keywords than you are actually targeting for a page? They might be positioned on the second or third pages of SEPRs. You can get the insights and actually create a new page to rank better.
Also, if you are out of ideas for new content creation, you can use the same feature to analyze top performing keywords and cluster them into topics.
Now, let’s use keywords data and Advanced Data Analysis to extract such keywords. You can get the keywords data from tools like Rank Tracker, Ahrefs, SEMrush etc as well.
Once you have the data ready, share it with Advanced Data Analysis, and ask it to categorize and filter out low-volume keywords and categorize keywords based on user intent (e.g., informational, transactional).
I have given another prompt saying that my website is relatively new and asked to suggest keywords considering this fact and I have got this list.
With this analytics, instead of targeting the main keyword QR Code Generator, you can now opt for keywords with less difficulty and decent search volume.
3. Create Rich Snippet Schema Based on Content
Rich snippets are Google search results with additional data displayed on the page. It helps you gain a lot of space on the page and with the appealing information, it can drastically improve the CTR.
There are different kinds of rich snippets Google supports. Let’s say you have created a page and not sure which snippet type best suits your page, ChatGPT is here to rescue.
Provide the content to ChatGPT’s Advanced Data Analysis features and it will automatically analyze the page, understand the context and create a relevant schema code for you to add in that page.
And finally, it has come up with the best snippet type suitable for my page along with the code I can copy on that page.
4. Internal Links
Internal linking is a standard SEO practice to link other related pages to from the page of the same website. It is usually treated as one of the highly effective SEO tactics and ranking factors. However, achieving the maximum results depends on the effectiveness of implementation.
Your blog might have thousands of pages and be contributed by a number of other authors. If you are writing a new piece of content and want to know the internal linking opportunities, it is a tough task without the help of ChatGPT.
For this use case, we can actually upload the sitemap to Advanced Data Analysis (assuming that we have maintained the proper naming for URLs) and share the current content to identify all the internal linking opportunities.
After thoroughly analyzing the content, it will look for internal linking opportunities from the sitemap and provide you with a list of suggestions.
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These are a few standard SEO use cases Advanced Data Analysis feature supports. However, if you are a frontend developer or a programmer, this feature opens up a vast range of opportunities to boost up productivity.
For example, we have gathered the open sourced NBA players data from the internet for the page Random NBA Player Generator.
You can even extend the functionality of the page given the existing code - to develop features like the top NBA player of the day and a leaderboard containing the players rankings. You are just one prompt away from generating the complete webpage code.
To conclude
The Advanced Data Analysis feature in ChatGPT helps SEO professionals to streamline their job to derive insights and fix the SEO related problems. It’s just a treasure trove, not just for the SEO but for the developers as well.
By leveraging the power of GPT-4, Advanced Data Analysis is your companion in understanding the complex patterns, and revolutionizing strategies to ensure your content is reaching out to targeted audiences thereby helping you grow as a business. As technology continues to evolve, tools like these become indispensable in an ever-competitive digital landscape.