Top marketing jobs in Web 3: 2023 edition

Intro

With the fast pace of technological development, the world around us changes unnoticeably every day until the change becomes great. The Internet is no exception to this rule and may soon change from what we know it to be today. Also, Web 1 turned into Web2, and Web 2 we are all experiencing now, will slide into Web 3.

But what is Web 3, what challenges and critical points it has, and above all, how will it change the marketing sphere and job positions? All this and more will become clearer after you read this article today.

What is Web3?

The Internet I staking up a more and more significant role in all spheres of human life. If it has not taken it so far, it is taking the center position. However, it does not have a fixed structure; it constantly evolves and changes how people interact with the Web.

Web 3 is considered to be a decentralized web architecture, providing an opportunity for users to interact through no intermediaries. It is believed to be a logical continuation of the current so-called Web 2 variant we are using today. Web 3 will provide a possibility for the users to fully control the environment, data, and transactions without the need to use centralized organizations such as banks, governments, or even Meta.

Web 3 is able to provide higher security and offer more freedom because it uses blockchain technology to ensure a temper-proof way to deal with data.

Why is Web3 a hot topic?

Web3 is gaining increasingly popular as it offers ample opportunities for everyone: business people, developers, leaders, employees, and employers. The global Web 3 market was estimated at $3.2 billion US in 2021. And it is expected to reach $81.5 billion by 2030.

As technology rapidly evolves, more and more people seem interested in it. For instance, 46% of financial apps were based on Web 3 technologies. In addition, the number of active developers grew by 67% in 2021.

These data show that many entrepreneurs and employees are willing to give it a try and pursue new opportunities in the whole new world. Thus, we can deduce that Web3 is a mine full of opportunities and room for creating unique and fascinating job offers.

What is the influence of Web3 on the job market?

A decentralized Autonomous Organization (DAO) is an evolving legal structure enabling participants to perform tasks equally. It has no governing body, and the participants are to act in the entity's best interest. Evolving in the light of blockchain technology DAOs help make bottom-top decision-making easier.

Such entities will create a new environment for hiring that will significantly speed up the process. For example, Braintrust claims to be the first and largest user-owned job marketplace. It provides users with access to high-quality job positions and significant growth opportunities. Braintrust and similar resources may help shift the interaction between prospective candidates and employers to the decentralized networks that bypass any intermediary.

Thanks to blockchain technology, HR specialists will have access to reliable information and will literary X-ray the candidates, as there is no data corruption possible in the decentralized environment. They will be able to quickly analyze the Web3 profile of the candidate and finalize the hiring process.

What is the future of digital marketing in Web 3?

Digital marketing is not a stranger to new technologize. Web 3 will impact digital marketing as well. Web 3 is slowly revolutionizing the idea and structure of marketing. If Web 2 mainly concentrates on websites and SEO strategies (search engine optimization), Web 3 has way more to offer.

Privacy and data collection will alter considerably. Removing third-party cookies may influence the possibility for B2B to reach their target audience. In addition, marketers will need to rework some strategies as the Internet becomes more customized. Also, new tactics will be required to adjust to enhanced Web 3 user experience. It will offer new technologies such as:

The semantic Web enables information sharing more efficiently, allowing humans and machines to cooperate better.

Natural language processing technology will enable computers to understand, interpret and operate the language better, which in its turn will help provide more accurate and customer-oriented solutions. It will help employers to find the right candidate faster and help candidates create the perfect resume with an ai resume builder.

Decentralization is the backbone of Web 3, providing users with great control and autonomy in storing information in multiple locations simultaneously. Thus, it will provide better security, speed, and no risks of data theft.

3D technologies will be more represented in Web 3, offering to implement virtual reality, augmented reality, and 3D product visualization, making them more attractive to the users.

Top marketing jobs in Web3

Web 3 will create new opportunities and transform well-known positions in the marketing world. The cornerstone of any job position, be it Web2 or Web3, is a combination of strong hard skills and very well-developed soft skills. Let's take a look at some of the top marketing jobs in Web3.

Marketing Officer

Along with tech positions, marketing officers will remain a needed position as a good marketing officer is involved in marketing strategies development, maintains the course of action for implementing it, and creates marketing events to boost brand awareness. It will be helpful to learn to transfer marketing skills in the new environment, utilizing the best technology can offer and managing projects effectively.

Public Relations

PR is an integral part of all the new rollouts on the market. The PR can boost interest and present the metaverse to the public. Furthermore, specialist capable of flexibility and skillful PR crisis management will become a must. So PR experts willing to explore new heights can try this field and will be in demand.

Community Manager

It is a pretty self-explanatory position, requiring a candidate to manage the company's relations with a community as well as create and manage communities on different social platforms to communicate better what is essential for the company and what new products are coming out soon.

Social Media Manager

The popularity of social media is still at its peak with new and new social media evolving, so a manager will always be at hand. The main tasks of the social media manager are to manage the company's social media pages, develop creative and engaging strategies and social media campaigns, plan and deliver social media content across multiple platforms and more. It is an excellent opportunity to shift to a new and highly developing environment.

Wrapping Up

Web 3 is revolutionizing our understanding of the Internet and interaction there. New technologies such as AI, blockchain, semantic Web, 3D, and metaverse will change the job market significantly. It will encourage us to rethink traditional hiring processes and help make them more transparent and faster.

Decentralization at its core will provide safety, decrease risks and offer equal participation for the users in creating a safe space beneficial for everyone.

Metaverse will allow professionals in non-tech fields to transfer their hard and soft skills to a new area to find new strategies and tools to reach targets. Marketing will be ever in demand as the need to market, advertise and promote brand awareness, news, and values will be present.

Such professions as community manager, social media manager, and marketing manager will contribute to stable brand development, correct representation and truthful value delivery, ensuring comprehensive communication with the community.