Intro
Managing social media for your business these days is quite the task, no matter the size. Having a presence on social media like Facebook, Twitter, Instagram and LinkedIn is important, but monitoring it can be overwhelming.
That's where social media management tools come in. They help streamline the whole process into one nice dashboard.
This guide will explore five best tools that can help you effectively manage your social media marketing strategies.
But first, what exactly is social media management?
What is Social Media Management?
Social media management involves overseeing a business's presence and activities across various networks.
It includes strategic planning for scheduling posts and content marketing. Community engagement through comments and direct messages is also part of the process.
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
Create a free accountOr Sign in using your credentials
Equally important is monitoring conversations for brand mentions and analysing performance metrics.
Without the right tools to organise these moving parts, initiatives can fall through the cracks or not achieve their full potential.
Managing Multiple Social Media Accounts Efficiently
As a business grows, so too does its presence across various social media marketing platforms. This expanding number of accounts can become difficult to navigate without the right management in place.
Juggling publishing and engagement for pages on Facebook, Twitter, Instagram, and other networks takes significant time and effort if done manually.
A good social tool centralises the administration of all profiles into one convenient dashboard. This provides a "single source of truth" to view recent posts, up-to-date metrics, and comments across platforms at any given time.
The Importance of Social Media Management Tools
There are several reasons why leveraging social media management tools is important for businesses:
Save time and effort: Managing posts, engagement, and profiles across multiple networks takes a significant amount of manual work. Tools automate routine tasks to streamline the process.
**Improve efficiency:**With centralised administration and reporting, tools allow teams to collaborate smoothly and focus on higher-value strategic initiatives.
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
Create a free accountOr Sign in using your credentials
**Enforce branding:**Templates and approval workflows help enforce brand voice and consistency no matter who publishes content or on which platform.
**Optimise reach and engagement:**Planning tools coupled with analytics provide insights to craft the right message for each network and understand top-performing types of content.
**Scalability:**As the number of audiences, pages, and community managers grows, centralised management ensures a seamless experience is delivered at each touchpoint.
**Data-driven decisions:**Centralised metrics allow evaluating tactics, strategies, and campaigns comprehensively to make informed data-backed choices.
**Manage risk:**Issues are caught early through social listening capabilities before causing brand or reputational harm. Tools foster responsive customer service.
Evaluating Social Media Management Tools
With various options available, considering key factors becomes important when evaluating social media management tools:
Supported networks - Ensure your primary platforms are covered, such as Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
**Content planning features -**Robust content calendar, reuse options, recurring posts, approval workflows.
Community management - Insights like sentiment, comments, direct messages, search/listening, and user profiles.
**Reporting and analytics -**Dashboard views, engagement metrics, demographics, cross-network visibility.
**Scheduling flexibility -**Frequency, time zones, recurring templates for consistency.
Team collaboration - Permissions, profiles, inbox/activity stream for distributed teams.
**Budget and pricing -**One-time setup, monthly/annual charges, volume-based pricing tiers.
Integrations - CRM, CMS, and marketing platforms for unified lead capture and workflows.
**Customization and look/feel -**White labelling, dashboard personalization, mobile app usability.
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO
We have finally opened registration to Ranktracker absolutely free!
Create a free accountOr Sign in using your credentials
**Support/services -**Training, troubleshooting resources, upgrades/add-ons support after purchase.
Comparing key players based on these factors helps identify the right fit for individual business needs and future proof your choice.
Top 5 Social Media Management Tools
With so many options on the market, how do you choose the right tool? Here's a rundown of seven popular solutions to consider:
1. HubSpot Marketing Hub
| Tool | HubSpot Marketing Hub |
| Market Segment | 54% small biz, 40% mid-market |
| Users | Marketing Manager, Marketing Coordinator |
| Industries | Computer Software, Marketing, and Advertising |
| Features | Email marketing, landing pages, lead mgmt, reporting, integrations |
| Languages | German, English, French, Italian, Japanese, Dutch, Portuguese, Spanish |
| Pricing | Free to $3,600/mo for 3-5 users |
| Pros | Easy to use, centralised mgmt, email/content creation. |
| Cons | Limited customization, learning curve. |
| Rating | 4.4/5 stars from 11k+ reviews. |
| Ideal for | SMBs seeking an all-in-one solution without steep learning. Integrated and affordable. |
2. Sprout Social
| Tool | Sprout Social |
| Users | Social Media Manager, Marketing Manager |
| Industries | Marketing and Advertising, Non-Profit Organisation Management |
| Market Segment | 47% Small-Business, 36% Mid-Market |
| Languages Supported | English, French, Italian, Portuguese, Spanish |
| Features | Social management, social analytics, publishing, campaigns, engagement, reports, monitoring, measurement |
| Pricing | Starting from $199-399/mo for 1 user annually |
| Pros | Easy to use, post scheduling, statistics reporting, analytics focus, social media management |
| Cons | High pricing, Instagram limitations, scheduling issues |
| Rating | 4.4/5 stars from 3,363 reviews |
| Ideal for | Comprehensive social analytics and reporting needs. Media and nonprofit sectors. |
3. CrmOne
| Tool | CrmOne |
| Users | Marketing Manager, Marketing Coordinator |
| Industries | Computer Software, Marketing, and Advertising |
| Market Segment | 61% Small-Business, 27% Mid-Market |
| Languages Supported | English,Hindi |
| Features | Social management, social analytics, publishing, campaigns, engagement, ads, reports, monitoring, measurement, analysis, dashboard |
| Pricing | $12-25/mo or contact for Enterprise |
| Pros | Post scheduling, social media management, ease of use, multiple accounts, integration, low pricing |
| Cons | Instagram limitations, limitation in free trial |
| Rating | 4.0/5 stars from 1,500 reviews |
| Ideal For | Complex social strategies across many brands/teams with global reach |
4. Zoho Social
| Tool | Zoho Social |
| Users | Owner, CEO |
| Industries | Marketing and Advertising, Information Technology and Services |
| Market Segment | 87% Small-Business, 10% Mid-Market |
| Languages Supported | German, English, French, Italian, Portuguese, Spanish |
| Features | Social management, campaign planning, reports, analytics, collaboration |
| Pricing | Free to $200/mo billed annually |
| Pros | Easy to use, social media management, post scheduling, integration, analytics focus |
| Cons | Social media limitations, high pricing, plan limitations |
| Rating | 4.6/5 stars from 2,603 reviews |
| Ideal For | SMBs seeking an intuitive yet powerful social solution |
5. SocialPilot
| Tool | SocialPilot |
| Users | Owner, CEO |
| Industries | Marketing and Advertising, Real Estate |
| Market Segment | 87% Small-Business, 12% Mid-Market |
| Languages Supported | German, English, French, Portuguese, Spanish |
| Features | Social management, analytics, publishing, campaigns, engagement, ads, reports |
| Pricing | $30-200/mo |
| Pros | Easy to use, posting efficiency, post scheduling, multiple accounts, management |
| Cons | Scheduling issues, missing features |
| Rating | 4.5/5 stars from 786 reviews |
| Ideal For | SMBs needing affordable posting and collaboration tools |
Final Lines
Much like choosing the right CRM software to underpin your customer relationships, selecting a social media management platform suited to the unique goals and resources of your business is key.
As we've explored in this comprehensive review, there are many strong options on the market to suit all kinds of needs - from all-in-one solutions like HubSpot Marketing Hub ideal for SMBs, to powerful platforms like Hootsuite for enterprises managing complex global strategies.
Evaluating factors like the features, pricing, capabilities, and user reviews of the top players we examined should help point any organisation towards a solution that provides the functionality required now, while also having room to grow as their use of social evolves over time.
