Intro
If you don't know how to market your products effectively, you won't be able to grow your business past the initial launch phase. To increase e-commerce sales, you need to know how to choose and market products that people want. How to set up your store correctly from the start, and how to drive traffic to it.
Even though e-commerce sales have been steadily growing, there's always room for improvement in how you do business. However, by making some tweaks to your marketing strategies and product pages, you can drive more traffic and boost your revenue at the same time. Here are the top 10 ways to increase e-commerce sales right away!
The Top 10 Ways to Boost Your Ecommerce Sales
In today's hyper-competitive online marketplace, e-commerce businesses are challenged to attract and keep their customers' attention and hard-earned dollars. If you're running an e-commerce business and want to know what tactics work best, consider these ten practical ways to increase your sales. You may be aware of some points already, but most of the information will be helpful for you. And be sure to read it till the end so you do not miss any crucial points.
Personalize your Cart Page
Make sure your customers know that they have a cart full of items. You will have to start by personalizing your cart page. Include a "View Cart" button and put the number of items in their cart next to the control or on top of the cart icon. You can also estimate their spending by setting the total cost in dollars and cents under the shopping cart symbol. This information is helpful for people on the fence about buying something because they may not be sure if it's worth spending all that money.
Improve Product Photography and Presentation
One of the most effective ways to increase e-commerce sales is by enhancing your product photography and presentation. Customers make quick judgments based on visuals, so it's essential that your products look their best. Start by ensuring your images are high quality, well-lit, and use proper lighting for product photography. Good lighting brings out the details and colors accurately, making your products more appealing and true to life.
Aim to showcase each product from multiple angles to give customers a clear idea of what they are purchasing. In addition to standard images, consider adding lifestyle shots to help customers picture the product in real-world use. For example, if you sell home decor, show items in a well-styled room setting. Including 360-degree views or product videos can also boost engagement, giving customers more confidence in their buying decision. Quality photography that highlights unique product features can make your store look more professional and drive more conversions.
Add Social Proof to Product Pages
A study by the Content Marketing Institute found that 69% of consumers feel more confident about a purchase when they know other people have bought it. This is especially true for consumers in the market for a newly introduced product.
Plus, showing customers why others buy what you're selling can help you make the sale, especially if your product has reviews or ratings.
Encourage Product Reviews
Studies have shown that consumers are more likely to buy a product when they see a review from someone they trust. Encouraging customers to leave reviews can increase your sales. You could offer incentives such as rewards or discounts for posting a check, or make it clear on your site that thoughts are always welcome. Plugins like an offerwall can streamline your rewards and discount offers. Check out this beginner's guide to offerwall for more details.
In the same way, you can get a positive response by offering fringe benefits like free shipping and discount coupons. 60% of online shoppers said they're more likely to purchase something if they know it ships for free.
Try Innovative Packaging for the Product
The first way that can help you boost your e-commerce sales is by innovating the product's packaging. One way this can be done is by adding a story to the packaging to make it more than just a container for your product. You can also seek help from your packaging services company. Additionally, innovative designs and creative packaging ideas for your e-commerce packaging will also gain you some interest from your target audience.
Add Interesting Tags and Descriptions to the Packaging
For example, if you sell hand-made jewelry, consider adding a tag with the artisan's name and country of origin or including postcards with each purchase. This will create an emotional connection between your customers and your products and make them feel like they are buying something special. In the same way, adding informative product information by getting help from the best cardboard packaging services will also attract new customers and retain the old ones.
Engage Your Customers on Social Media
One of the key ways to boost your e-commerce sales is by actively engaging with your customers on social media. By using social media platforms to share relevant content and engage with them, you can reach them where they spend their time.
Consider posting at least one picture or video daily, and responding to any comments or questions you receive within 24 hours. This way, you will show that you care about your customers and want to provide excellent customer service. Plus, offering coupons or discounts through social media channels like Facebook Messenger will create an opportunity for more sales.
Become an Affiliate Marketer
Creating your own affiliate marketing website is an excellent way to make money online. You can also use it to promote the sales of your e-commerce store's items. You can either sell your products and services or promote other people's products, which is an easy way to earn passive income. You ultimately control what you advertise and offer when you create your site.
Offer a Referral Program through Email Marketing
Promote your products through email marketing, but with a difference. Do not just sell your items or persuade people to do so, but also offer them some incentives. To play securely, you can use the referral program technique. It will help you gain access to limitless opportunities for a sales boost. As we know, referral programs are like chain reactions, and one after another, the referrals keep coming. However, for that, you will have to promote your sales with powerful email marketing copy. Let us guide you on how to do it effectively.
Don't Use Pre-filled Email Templates
When it comes to increasing your e-commerce sales, you can use many different strategies. As mentioned previously, you can use email marketing techniques to promote your sales. Remember that email marketing is a significant part of the equation. On the other hand, it will only be practical to write a complete email marketing copy. Never use pre-filled email templates. In this case, the recipient would be overwhelmed by bundles of identical marketing copy from all the companies flooding their mailbox. Writing something original and impressive will help you win their hearts.
Create a Live Chat Box for Your E-commerce Store
Last but not least, without active correspondence with your buyers and store visitors, you will not achieve the success that you have in mind. For that, you must use the latest technique of live chat boxes. Your response rate must be reasonable, and there should be no unanswered messages. You can also use artificial intelligence-based bots if you cannot afford to hire human operators. All that will help you communicate with your customers more effectively.
Final Verdict
If you want to increase your e-commerce sales, then you need a plan. You are figuring out what's been working for other businesses, and what hasn't always worked is a helpful place to start. That's why we have put together this list of ten effective ways that have been successful for others in the past.
