Top 10 Ecommerce Marketing Tools

Intro

For sellers, the ecommerce sector can be immensely profitable.

However, the overwhelming number of brands sometimes makes it challenging to stand out.

Using the right set of ecommerce marketing tools, you can grow your online presence, drive traffic, and boost sales.

What are ecommerce marketing tools?

Ecommerce marketing tools are tools you use to guide online shoppers through a conversion funnel. Think of software solutions such as web apps and plug-ins that help your business grow and make proper use of the benefits of ecommerce in a competitive marketplace.

A robust marketing strategy and a solid ecommerce marketing toolset will help you achieve operational efficiency and stay ahead of the competition.

Let’s review several categories of tools you need to run your online store successfully and the top tools in each category.

Ecommerce platforms

Websites use content management systems (CMS) and ecommerce engines to create and manage online stores effortlessly. They encompass various software to set up feature-rich sites, manage inventory, and process secure payments.

For ecommerce companies, these platforms are pivotal as they are the base required to engage customers, make sales, and establish a solid online presence.

When choosing your ecommerce platform, take into account other software solutions that you’re using—for example, logistics payments, inventory management, or customer support systems. Smooth integrations across all of your tools will speed up and simplify your processes.

Shopify

If you are a newcomer to the ecommerce industry and want to start your online store, consider using Shopify. The platform has a set of ecommerce tools, such as a shopping cart and website builder with free and paid themes.

It also features built-in marketing tools to help you create, run, and analyze marketing campaigns to boost your store's conversions.

Shopify’s key features include:

• Simple store setup and customization
• Secure payment processing
• Inventory management tools
• Connect to various marketing channels
• Mobile-friendly design templates.

WooCommerce

WooCommerce is a flexible and open-source ecommerce platform built on WordPress. It is designed for small to large-sized online merchants using WordPress. WooCommerce offers a powerful Shopify alternative, with the added benefit of being integrated with the WordPress ecosystem.

WooCommerce’s key features include:

• Customizable online store
• Product Management for physical and digital products
• An array of plugins and themes
• Integrated payment solutions
• Built-in analytics tools to track sales and customer statistics.

Search Engine Optimization

Search Engine Optimization (SEO) tools help you maximize your site's visibility in search, especially for product pages. They allow you to analyze content, choose keywords to target, secure backlinks, and more.

Here are some key features you want your SEO tools to offer:

• Keyword research: Find the words or phrases your potential customers use so you can create the right content for your audience.
• Competitor research: Uncover the strategies that are working for your competitors.
• Performance monitoring: Keep track of your site's performance.

Ranktracker

Ranktracker is a comprehensive ecommerce marketing tool that helps you build an SEO-friendly ecommerce website. You can use it to check the positions of your main keywords, monitor backlinks, or the health of your website.

Marketers from the world's leading companies, such as Apple, Adidas, and RedBull, are among the 35,000+ users of Ranktracker.

Ranktracker’s key features include:

• Keyword finder with difficulty and search volume data
• SERP checker for analyzing search results and finding opportunities
• Web Audit for monitoring your website’s health and getting fix recommendations
• Backlink Checker to track the backlinks of your competitors
• Backlink Monitor to stay on top of new and lost links to your site.

SEO Copilot

SEO Copilot is an SEO tool that ensures all your pages are indexed, guaranteeing optimal visibility in search.

The tool has automation capabilities that simplify and speed up bulk indexing. It also helps you find non-indexed pages and indexes any new ones on autopilot.

SEO Copilot’s key features include:

• Non-indexed pages discovery
• Automated page indexing
• Bulk indexing
• Content pruning.

Social Media Marketing

Social media marketing (SMM) is essential to any successful ecommerce strategy. Powerful and well-utilized SMM tools allow businesses to connect directly with their target audience, build brand awareness, drive website traffic, and boost sales.

With features like targeted advertising, influencer partnerships, and real-time analytics, social media marketing tools provide ecommerce brands with unique opportunities to reach and engage their customers.

Keyhole

Keyhole is a social media automation tool that streamlines your social media ventures. Whether you’re scheduling posts or auditing your profiles or competitors, Keyhole can do it.

Over 100,000 agencies, nonprofits, and brands like Amazon, Google, Spotify, and Ogilvy use Keyhole.

Keyhole’s key features include:

• Unlimited post scheduling
• Track any brand-specific or general hashtags and keywords
• Automate reporting for numerous social media accounts
• Influencer discovery and management
• Competitor benchmarking and analysis.

Customer Relationship Management

Customer Relationship Management (CRM) tools are essential for ecommerce businesses seeking to optimize their marketing efforts and drive sales. They provide a centralized hub for managing customer data, automating marketing workflows, and gaining valuable insights to improve the customer experience.

CRM tools help ecommerce marketers streamline their operations, personalize interactions, and foster stronger, more profitable relationships with their target audience.

Salesforce

Salesforce CRM is a versatile tool for ecommerce businesses, offering solutions tailored for various commerce models such as B2B, B2C, and D2C. It provides an integrated system that supports the entire commerce process—from customer acquisition to post-purchase service.

Salesforce’s key features include:

• Customizable ecommerce platform
• Unified view of the customer journey across channels
• AI and Machine Learning for personalized shopping experiences
• Advanced analytics and reporting
• Expert coaching sessions and 24/7 support services.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) tools are crucial for ecommerce businesses seeking to maximize the effectiveness of their online presence. These solutions offer a range of capabilities, from A/B testing and consumer behavior analysis to website optimization and lead generation strategies.

By employing CRO, ecommerce marketers can identify and address pain points, enhance the customer journey, and ultimately drive more conversions, revenue, and loyalty.

OptiMonk

OptiMonk is a conversion rate optimization platform for ecommerce stores. With personalization, A/B testing, and segmentation features, it helps create a frictionless shopping experience. OptiMonk enables you to turn your ecommerce website into a conversion machine.

OptiMonk’s key features include:

• 300+ mobile-friendly templates
• A/B testing for popups, headlines, CTAs
• Target visitors based on their source (social media, search)
• Use AI to generate product headlines and descriptions at a scale.

Email Marketing

Email marketing involves using emails to promote the products of an online store. Automated email platforms offer robust capabilities to segment audiences, personalize content, and track engagement—driving measurable results in customer acquisition and retention.

These tools are essential for building relationships, nurturing leads, and driving conversions through strategic, targeted email campaigns.

Autoklose

Autoklose is a comprehensive sales automation platform for businesses looking to streamline their sales processes. It integrates various features to enhance sales teams' productivity and effectiveness.

Autoklose’s key features include:

• Schedule and automate emails and follow-ups
• Find and target potential clients
• Monitor campaign performance indicators
• Connects with your CRM
• Keep track of team projects and individual performance.

Graphic design

Graphic design tools have become indispensable for ecommerce businesses that seek to leave a lasting impression on their customers. They offer various capabilities, such as creating appealing product images and designing captivating social media graphics.

By leveraging these powerful ecommerce marketing tools, marketers can effectively showcase their products, engage their audience, and drive sales.

Venngage

With intuitive tools and customizable templates, Venngage empowers users to craft captivating visual content effortlessly. From sleek infographics to impactful presentations, Venngage provides the tools you need to communicate your message effectively.

Venngage’s key features include:

• Customizable product comparison
• Branded social media graphics
• Product infographics
• Visually stunning email campaigns
• Compelling landing page visuals.

Customer support

Outstanding customer service is essential for encouraging repeat business and fostering brand loyalty. Customer support tools offer a range of features, from real-time chat functionality to automated ticket management systems, for prompt and personalized assistance to customers.

Ecommerce companies can rely on these tools to enhance the customer experience (CX) and differentiate themselves from the competition.

Talkative

Talkative is a digital customer service platform for enhancing the ecommerce CX. The solution provides a suite of AI-enhanced contact channels that can be deployed across your website, app, and messaging channels. This enables real-time customer support and personalized shopping experiences—leading to more conversions and increased engagement.

Talkative’s key features include:

• Assist and serve customers in real-time through live chat, web calls, video chat, co-browsing/screen-sharing, and messaging
• Offer advanced customer self-service and automated support with virtual assistant chatbots
• Engage more website visitors with strategic chat nudges and widgets
• Empower your support agents to perform better and faster with a suite of AI tools
• Leverage advanced analytics and reporting features.

Grow your ecommerce business with the right tools

To spur growth and maintain an advantage over competitors, ecommerce businesses must make use of the right ecommerce marketing tools. From powerful SEO analytics platforms to intuitive content management systems, the right technology stack can make all the difference.

When building your tech stack, aim to combine tools that integrate with each other. This will make using customer data and multichannel efforts a breeze.