The Challenges of SEO in the B2B Packaging Industry

Intro

According to Statista, the sustainable packaging market was worth 292.71 billion US dollars in 2024 and is expected to reach the milestone of 423.56 billion USD in 2029. A packaging business with more visibility in the key regions will generate more traffic and leads.

With 5.35 active internet users, having a website at the bottom of search engine pages will cost you a lot. The good news is that the ranking in Google or other search engines can be approved by using effective B2B search engine optimization strategies.

In this blog, we will discuss the challenges of SEO in the B2B packaging industries and how to overcome them by building your business credibility effectively.

Challenges of SEO in the B2B Packaging Industries

**Targeting a Niche Audience **

For B2B packaging companies, the targeted audience becomes very specific and limited. This is not the case in B2C marketing, where your audience is very broad.

In B2B marketing, you pick up the subset of businesses relevant to the packaging and painstakingly identify the right keywords. You must create valuable content that addresses the requirements of the discerning audience.

Lower Keyword Volume

In B2B packaging industries, SEO experts must be content with the lower keyword volume. The B2B audience is not impulsive and quick. They search for specific information based on their problems. As SEO packaging experts, you need to add content that answers the pain point of your audience and helps you build your website's authority.

You can use SEMrush, Ahref, and Google Keyword Planner for keyword research. To achieve better results, accentuate your exploration process with your packaging buyers' personas.

**Navigating Long Sales Cycles **

The sales and lead generation process is longer in the B2B packaging sector, irrespective of B2C. It involves a whole hierarchy that makes decisions before locking the deal with clients. You create SEO strategies to guide buyers throughout the various stages of the buying process so leads can be nurtured effectively.

Surviving the Competitive Landscape

The fierce competition in the market can be overcome when you use necessitating SEO strategies that focus on crafting unique content and telling your brand story. Storytelling will bring your packaging company into the minds of your audience when they think about quality packaging. Exhibiting your successful client interactions and reviews on your websites can showcase your credibility.

**Finding the Right Link Building Platforms **

When you draw your customer persona, you identify the interests, gender, and age of your audience. You find the platform where your customers spend more time searching for info about new trends in packaging. Hunting those platforms is difficult, but when you reach there, you introduce your packaging company and offer something that distinguishes you from others. It attracts buyers to land on your website for more information.

Technical SEO Complexity

You have a competent team of packaging production, use the latest printing technology, and provide design assistance, but it will be all in vain if your customers leave your page due to poor performance.

Half Price Packaging team deals with all the intricacies of packaging while making their website responsive for customers. The site optimization process involves creating the perfect URL structure, navigation, mobile friendliness, improved page load time, HTTPS, sitemap, schema markup, and canonical tags.

Predicaments of SEO Project Managers in B2B Packaging Industries

The tasks of SEO managers become more complicated with the constant algorithm updates of search engines. The biggest issue resides in the rising difficulty of SEO itself. Now SEO experts appease the search engines and keep up with the pace of evolving new trends in the field. It can be possible when you continuously update your knowledge so not only to stay ahead of the curve but also to predict future shifts.

According to Hafeez Safdar Ali, the SEO Manager at Half Price Packaging, the most important asset for growing ranking in the B2B packaging industry is discerning patterns, analyzing data, and creating SEO strategies based on extracted insights.

Wrapping Up: SEO of the B2B Packaging Industry is Not a Sprint

You can think of SEO as solving a puzzle where different pieces work together, including identifying the target audience, conducting keyword research, creating valuable content, and optimizing website structures. It’s not an overnight task, as you find all the pieces and just create a picture.

You need to scrutinize it comprehensively and overview it several times to come up with a conclusive and perfect SEO strategy for your positioning in the search engine.