The 9 Best Content Creation Software to Supercharge Your SEO Team's Performance

Intro

Creating quality content is essential for SEO teams to rank higher in search engine results. But it can be time-consuming and difficult to produce high-quality content, especially when you are dealing with a large volume of content. That’s why it’s essential to have the right tools at your disposal.

In this article, we will tackle the top 9 content creation software for SEO teams recommended by the industry experts. We will discuss the best tools for creating quality content faster and explore the various use cases of these tools. We will also look at how these tools can help SEO teams save time and money while producing high-quality content.

What is Content Creation Software and How It Can Help Your SEO Team?

Content creation software is a type of tool used by SEO teams to help them create content faster and more efficiently. It can be used for a great range of tasks, from content writing to content management. It can even be used to help manage SEO campaigns, making it an invaluable tool for any SEO team.

Content creation software can also help you optimize your website for search engines, allowing you to make sure that your content is found by the right people.

Additionally, with the right tools in place, content creation software can also help you track the performance of your website and its content over time, allowing you to make necessary changes and improvements as needed.

Top 9 Content Creation Software for SEO Teams to Create Quality Content Faster

1. Content Briefs with GrowthBar

Content briefs are the foundation on which great blog content is created. Content briefs are important for SEO because they help to provide clarity and direction when it comes to creating content.

A good brief should include information about the target audience, the purpose of the content, and what keywords or topics are to be included. The only problem is that they can be time consuming with the amount of research that needs to be done to create a strong content brief.

That’s why our team uses tools like GrowthBar to scrape Google search results for header ideas and create auto generated content briefs with savvy AI.

Chris Tweten, CMO at Spacebar Collective Twitter: @ctwtn Linkedin: https://www.linkedin.com/in/ctwtn/

2. Semrush To Build Content Structures Around Opportunities

There is a whole lot of content on the internet already - while some of it is actually helpful to a target audience, the others are simply created to rank for specific keywords. This has resulted in the netizens not having a reliable source of information available to them; that’s also one of the reasons why websites see such high bounce and exit rates.

I love using Semrush’s keyword gap analysis and topic discovery features - it helps uncover related searches that may not have been covered by anyone, what keywords hold the highest opportunities for you, and structure it in such a way that it addresses every little query of the target audience.

This approach has helped us double our organic search and keep our bounce rate in control too!

Vanhishikha Bhargava, B2B Content Marketer and Founder, Contensify Twitter: @VanhishikhaB Linkedin: https://www.linkedin.com/in/vanhishikhab/

3. How Clearscope Simplifies Seo Content Creation

Anyone who writes content knows that the first few sentences are often the toughest. Clearscope solves this challenge by giving you a list of SEO-relevant terms and topics that you can use to outline your article. Just put in the keyword you want to target and get started.

Clearscope shows you terms related to your keyword and gives you a recommended word count, a content grade, and common themes and questions. These features have helped speed up our content creation process while optimizing our output for search engines. In addition to writing new content, we have also used the tool to audit older content on our website and make improvements on it.

Thomas Jendriks, Content Marketing Manager at Flair Twitter: @TJflair Linkedin: https://www.linkedin.com/in/thomasjendriks/

4. Keyword Groupings with KeyClusters

KeyClusters saves us dozens of man-hours doing manual keyword research. When using a keyword tool like SEMRush or Ahrefs, we download our prospective keyword (ie. blog post topic) lists and import them into KeyClusters.

The tool automatically groups keywords together if they have three or more pages ranking for common keywords - a good indicator from Google that one page can rank for multiple keywords. This informs our entire content strategy, eliminating the process of manually combing through hundreds or thousands of SERPs to see which keywords should be used in the same article.

It also keeps us from having to write multiple articles on a topic when one would suffice. Now, we don’t have to worry about intuition to map our content calendar - we let data be our guide.

Jesse Kemmerer, Owner at Local Sight Twitter: @LocalSightnet Linkedin: https://www.linkedin.com/in/jessekemmerer/

5. Buzzsumo - for successful link-building strategy

Buzzsumo is a content tool that helps with content performance analytics, research, and content strategy. It shows what content is the most popular so you can find winning topics, examine your competitors, and get inspired by their successful pieces.

The SEO team benefits from its advanced analytics, especially in backlinks. Buzzsumo allows you to discover the top linkers to your domain with the potential to build more links in the future, identify the most linkable content ideas and analyze your competitors' backlinks to use the Skyscraper technique. Since link building is a crucial part of SEO strategy, I'd call Buzzsumo the best content creation software for SEO teams.

Natalia Brzezińska, Marketing & Outreach Manager at PhotoAiD Linkedin: https://www.linkedin.com/in/natalia-brzezi%C5%84ska7/

6. Creating infographics with Canva

Your idea: We all know that Google is big on user experience and what better way to enhance a user’s online experience than to provide well-researched content in a clear and concise format.

The quicker the user gets what they are looking for, the better the signal it sends to Google that your content is of good quality, and the search engine will reward you with better SERP positions.

One easy way to present such complicated data in a simple manner is by using Canva’s several infographic templates. At Marketing Senpai, we use these templates to create and demonstrate studies, comparisons, roadmaps, statistics, and various other forms of content. By doing this, we have received praise in the form of backlinks from websites that found our infographics useful.

Yash Setpal, Founder at Marketing Senpai Linkedin: https://www.linkedin.com/in/yash-setpal-370230116

7. Content Marketing Using Consumer Surveys

If everyone is using chatGPT for creating blog posts, how is your blog post different and why would Google rank it? The solution: Humanize your AI blog posts with unique content from surveys. By running a survey with a panel, you can get unique insights that improve your E.E.A.T scores. This is an invaluable technique in ranking your content because it quickly gives experience, expertise and authority to your AI blog posts.

Alden Do Rosario, CEO @ Poll the People Twitter: @adorosario Linkedin: https://www.linkedin.com/in/aldendorosario/

8. Leverage Your Content Creation with WriteSonic

Everyone knows content creation is necessary if we want to rank highly on Google. However, we faced the challenge of not having enough time for content creation. That’s why AI tools like Writesonic are becoming popular among marketers.

Simply input your desired keyword phrases into Writesonic, and high-quality, lengthy blog posts will be generated for you. Additionally, it offers more than 70 templates with a tried-and-true copywriting technique, saving you valuable time while planning your subsequent work.

One of the best features I love is Chatsonic (like ChatGPT but with more capabilities), a powerful AI chatbot that provides any content you want in a split second. If you are concerned about the pricing, don’t worry, Writesonic is one of the most cost-effective content writing tools I’ve ever seen!

Ezra Tan, SEO Specialist at VeecoTech Twitter: @VeecoTech Linkedin: https://www.linkedin.com/in/ezra-tan-9095/

9. Content AI With Rank Math

There are a number of great tools that my team and I use for SEO, but our favorite by far is Rank Math. My workflow in creating content goes something like this: write content with an AI tool, heavily edit it to add that human touch, and while I do that I'm checking up with Rank Math Content AI tool to make sure I'm hitting all the right notes.

This is an invaluable tool in ranking my content because it gives me suggested keywords, links, related keywords, the number of words, the number of images to include in my article, and a whole lot more.

Malehasa Moloi, Founder, I Feel Great Today Twitter: @malehasamoloi1 Linkedin: https://www.linkedin.com/in/malehasa-moloi-72436b234/

Conclusion

Harnessing the power of these software can help SEO teams to streamline the content creation process from research to editing and publishing. It can also help them to optimize their content for search engine rankings, by providing features such as keyword research tools, auto-generated titles, meta tags, and other SEO-related features. With the right content creation software in place, SEO teams can create quality content faster than ever before.