Strategies to Build a High-Ticket Sales Funnel for SaaS Using Online Scheduling

Intro

It can be hard to get target customers to purchase your premium services. As a sales and marketing team, it is essential to have a great strategy to build a sales funnel for your high-ticket offers.

A sales strategy that will not only attract potential prospects but also convert them into customers. The right strategy will make it easy for brands to attract target customers, build trust, nurture them, and convert them into customers.

If you offer high-ticket services, this guide will give you insights on how to create the right strategy and build a sales funnel with online scheduling that will drive more sales and revenue for your brand.

What Are High-Ticket Sales?

High ticket sales involve selling premium products or services to customers. These services or products can cost over $1000 each. The products in this class can be jewelry, expensive cars or services like consulting services, online courses or coaching services, and enterprise softwares. With high ticket sales, it takes less time to reach your target revenue as you grow your brand. See this example.

Source: Yesware

Why is Appointment Scheduling Essential For High Ticket Sales Funnel?

• Give customers a better experience. Since you know more about your customer needs and how to solve them, you can use appointment scheduling to help you give customer experience. Schedule email nurturing campaigns for your prospects and show them the value your premium services will give them to solve their challenges.
• Drive the right traffic with the potential to convert. Since the process is highly specialized, the leads go ahead and make the booking after engaging with a brand’s products or services. The chances of them converting are high. The advertising ads are highly targeted and attract leads with the potential to convert when well nurtured by the business sales team.
• Help personalize your sales call. You want to give the customer the best solution to their pains, use the buyer persona information to personalize the sales and give the customers all the information they need to convince them to make the final decision and purchase from your SaaS store.

Steps to Build a High-ticket Ticket Sales Funnel

Step 1: Run Your Ads

You can bring the target audience to your business landing page through different marketing channels. Target customers are always on the search for the best products or services to solve their pain points. Create ads on different platforms, capture the target customer pain points, and include a great CTA to drive leads to your landing pages.

Source: Major Impact Media

For example, a makeup brand publishes a blog post about various cosmetic business ideas on their website. The brand's marketers can share the blog on the company's social media accounts. This strategy can be a cost-effective way to boost the visibility of advertising content.

Use captivating ad copy that shows prospects the value you offer to solve their pains. Let the target customers see the value your brand can offer through your high-quality and attractive ads. Some things you can add to your ads include:

• Use pictures and visuals of your high-ticket services or products
• Use captivating call-to-action
• Show them the value they get from your brand

Use the keywords your prospects are using and optimize the ads to reach more target customers with your ads.

Step 2: Bring Leads to the Business Landing Page

Through the ads, you drive leads to your target landing pages. Here, they learn more about your services, how they can use them to solve their challenges and the results they will get from your business.

You can give them more details about your business, and give them proof of your business value through testimonials your past customers left on your website. Other essential proofs you can show prospects are case studies, and reviews customers have your brand services.

In addition to the testimonials and other proofs, create high-quality content on your blog page to educate, inform, and show prospects more of your features and the value they have to solve the prospect pains. You can also have optimized demo videos on your landing pages as most people engage more with videos.

It is also essential to have a great customer support team on standby to answer prospects' questions if they have any.

Step 3: Booking Process

Once the prospects are convinced that your services are all they need to solve their challenges, you can go ahead and book a sales call with them. You can show them a demo video of your services as you prepare them to have a talk and close the deal with the prospect.

With the booking process, the customer wants to get more serious and speak one-on-one with a sales team, get to know the customer pains better and the customer explores the services in depth to know the value they will be investing in and how the services will solve their pains.

Ensure you use the right tools on the website when prospects book a sales call with your sales team. Some features to consider when choosing a booking software include:

• Integrate with other tools
• Be easy to use/user-friendly interface
• Availability of calendar display
• Customize the booking page
• Flexibility. It should be easy to cancel or reschedule a call and easy to convert time zones. Sharing the link on your website or within email campaigns should also be easy.

Step 4: Confirmation and Reminders Emails

Some potential customers can see your ads, visit your business landing page, and join your email list but still not be convinced to purchase your brand. Sometimes the prospects can book a call but forget or get busy with other things. Others in the list will see your ads but not even visit your landing pages.

The sales team should confirm and keep the prospect under alert of the call they booked. In case they are not fully decided, the sales team can provide more proof like testimonials, and case studies to convince the prospect of the value the business offers.

When reminding them, you can send emails with more information about the services, share more testimonials, and even video content. That will engage them more and build more trust in case they start having second thoughts on the offer.

Have more video content and many people love engaging with videos. Remember you’re not the only business in the market searching for that customer. If the customer has doubts about using your services and you don’t take the initiative to build that trust and get them to believe the value you’re offering to solve their pains they will try other brands.

Step 5: Get on the Sales Call

With your email follow-up sequence, you have provided the target customer with all the information they need to seal the deals and make the sale from your brand services. You have also asked the prospect some questions to get to know their needs better as you prepare for the sales call.

On the call day, you can answer all your prospect concerns and build more trust with them. Show them the value they are investing in the software you sell. Every person wants to know what they will get when they invest in something. Doing that will remove all the doubts the prospects have about making that big purchase for your premium services.

For example, a target customer will not just part with his/her $5000 if they aren’t convinced they will get the value they want. If you handle the prospect's questions and doubts well, they will be convinced and close the deal with your business. Here is an example of a high ticker closer, Dan Lok

Source: DanLok Shop

Step 6: Customer Success and Retention

You want to keep generating repeat sales from this client once you convert them. The sales team must do all they can to give the best experience and value to the customer as they use the services.

Give the customer a great onboarding experience and guide them until they know how to effectively use the services and different features of your tool. A customer can purchase a SaaS tool, but they need to be guided well on how to use it to stay with a brand for long.

In case your customers have concerns and questions that need to be addressed as they use your services, have your customer support team ready and handle those complaints in the shortest time possible to give the customers a seamless experience using your brand services.

Happy customers for your high ticket sales can even become ambassadors and promote your services to other potential customers as they have seen the value your brand delivers and how effective it is in solving pain points.

Build That Sales Funnel & Drive More Conversions For Your Brand

Getting customers to purchase your high-ticket services needs commitment and great marketing skills. Having the right strategy with online scheduling can help you convert leads to sales for your high-ticket services.

Get target customers to know your business services and the value you offer. Use the strategies in this article, to reach out to those prospects, get them to your website, Show them the great premium services you will offer them, build trust with them, and convert them to be customers.