SEOTesting Review

Intro

SEOTesting is a data-driven SEO platform designed to help marketers, agencies, and website owners run SEO experiments and track their impact on search engine performance. Built on insights from Google Search Console, SEOTesting focuses on SEO A/B testing, tracking the effectiveness of SEO changes, and helping users make informed, data-driven decisions. It’s especially useful for those looking to measure the impact of specific SEO optimizations or content changes. But how does SEOTesting compare to Ranktracker, a more comprehensive SEO tool that provides rank tracking, keyword research, and competitor analysis?

In this review, we’ll explore SEOTesting’s strengths, limitations, and how it compares to Ranktracker in terms of functionality, usability, and overall value.

What SEOTesting Does Best

SEOTesting is designed for running SEO tests and using Google Search Console data to measure performance. Some of its standout features include:

• SEO A/B Testing: SEOTesting allows users to run A/B tests on SEO changes to measure their impact on search rankings and traffic. Users can track the performance of specific content or technical changes (like meta descriptions, internal linking, or schema markup) and see how these modifications affect organic traffic over time.

• Google Search Console Integration: The platform integrates directly with Google Search Console to pull in key data such as impressions, clicks, average position, and CTR. It uses this data to track how specific SEO changes impact a website’s performance in search results.

• SEO Experiment Tracking: SEOTesting provides a structured way to track SEO experiments. Users can label changes they’ve made to a website and monitor how those changes affect SEO performance, allowing for data-driven decision-making.

• Automated Insights and Reports: SEOTesting generates automated reports that provide insights into keyword rankings, click-through rates (CTR), and search visibility. The platform helps users identify trends and opportunities for further SEO improvement.

• Content Decay Analysis: SEOTesting includes a feature that tracks content performance over time and identifies when a piece of content is losing traffic or search visibility (content decay). This helps users proactively update or optimize older content to regain rankings.

• Bulk Testing for Large Websites: SEOTesting is built to handle bulk SEO tests, making it easy for larger websites or agencies managing multiple sites to test and monitor the impact of SEO changes at scale.

• Automated SEO Wins: The platform identifies SEO wins, such as improvements in ranking or traffic, and highlights these changes for users. This makes it easy to see which SEO changes are having a positive impact.

Advantages of SEOTesting

1. Focused on SEO Experimentation: SEOTesting is unique in its focus on running controlled SEO experiments. It allows users to measure the impact of specific SEO changes on search rankings and traffic, providing valuable insights into what works and what doesn’t.

2. Google Search Console Integration: By pulling in data directly from Google Search Console, SEOTesting provides accurate, real-time insights into a website’s SEO performance. This integration makes it easy to track organic traffic, impressions, and ranking changes.

3. Data-Driven SEO Insights: The platform’s focus on using data to drive SEO decisions makes it ideal for users who want to optimize their site based on concrete evidence rather than guesswork. SEOTesting provides actionable reports that highlight SEO wins and opportunities for further improvement.

4. Content Decay Monitoring: SEOTesting’s content decay analysis feature helps users identify older content that is losing search visibility and traffic, enabling them to update and re-optimize pages to maintain rankings.

5. Scalability for Larger Sites: The platform is built to handle large websites or multiple domains, making it suitable for agencies or businesses managing multiple sites. The bulk testing feature is particularly useful for running experiments at scale.

6. Automated Reporting: SEOTesting simplifies reporting by automating the process. Users receive regular reports that highlight changes in rankings, traffic, and other key SEO metrics, making it easy to track performance over time.

Where SEOTesting Falls Short

While SEOTesting is excellent for running SEO experiments and tracking results, it has some limitations compared to broader SEO platforms like Ranktracker:

1. Limited Keyword Research Tools: SEOTesting focuses primarily on tracking the performance of SEO changes, but it lacks robust keyword research tools. Users looking for in-depth keyword discovery, search volume analysis, and keyword difficulty data will need to use a separate tool for these functions.

2. No Backlink Monitoring: SEOTesting does not offer backlink tracking or analysis, which is an essential part of off-page SEO. Users interested in monitoring their backlink profile or analyzing competitors’ backlinks will need to use a separate platform like Ranktracker.

3. No Competitor Analysis: While SEOTesting is great for tracking a website’s own performance, it lacks competitor analysis features. Users who want to track competitor rankings, keywords, and SEO strategies will need to use another tool, such as Ranktracker, for this purpose.

4. Focused Only on Testing and Tracking: SEOTesting is highly specialized for running experiments and tracking SEO performance based on Google Search Console data. It does not provide broader SEO features like technical audits, backlink monitoring, or competitor analysis, which are available in platforms like Ranktracker.

5. No Real-Time Rank Tracking: SEOTesting relies on Google Search Console data for tracking performance, which updates with a delay. Users who need real-time rank tracking will need to look for a dedicated rank tracking tool like Ranktracker.

Ranktracker vs. SEOTesting: A Side-by-Side Comparison

While SEOTesting focuses on SEO experimentation and performance tracking, Ranktracker offers a broader range of SEO tools, including keyword research, rank tracking, and competitor analysis. Here’s how they compare:

• Rank Tracking: Ranktracker provides real-time rank tracking, allowing users to monitor keyword performance across multiple devices, search engines, and geographic locations. SEOTesting tracks rankings through Google Search Console, which has a delay and is limited in real-time rank tracking.

• Keyword Research: Ranktracker excels in keyword research, providing users with detailed search volume, keyword difficulty, and competitive analysis. SEOTesting does not offer dedicated keyword research tools and instead focuses on tracking the performance of existing keywords.

• Backlink Monitoring: Ranktracker offers robust backlink monitoring, allowing users to track new and lost backlinks, assess the quality of links, and analyze competitor backlinks. SEOTesting does not provide backlink tracking features.

• Competitor Analysis: Ranktracker provides competitor analysis tools that help users track competitors’ keyword rankings, backlinks, and overall SEO performance. SEOTesting does not include competitor analysis, focusing solely on tracking and testing a website’s own SEO efforts.

• SEO Experimentation: SEOTesting is designed specifically for SEO experimentation, allowing users to track how specific changes to their website affect rankings and traffic. While Ranktracker does not focus on experimentation, it offers a wider range of SEO tools that support broader SEO strategies.

• Platform Support: Ranktracker is platform-agnostic and can be used for any website or CMS. SEOTesting, while not tied to any specific CMS, is built to work closely with Google Search Console and focuses on SEO data provided by this platform.

Why You Might Use Both Tools

Using both SEOTesting and Ranktracker together can provide a complete SEO strategy that incorporates both experimentation and broader SEO insights. SEOTesting can help users measure the impact of specific SEO changes and optimize content based on data, while Ranktracker can handle keyword discovery, competitor analysis, and real-time rank tracking.

For example, SEOTesting could be used to run A/B tests on meta tags or internal linking strategies, while Ranktracker can be used to track competitor rankings, discover new keywords, and monitor backlinks.

Conclusion: Is SEOTesting the Right Tool for You?

SEOTesting is an excellent tool for marketers, SEO professionals, and agencies that want to run data-driven SEO experiments and measure the impact of specific changes on rankings and traffic. Its focus on SEO A/B testing and tracking Google Search Console data makes it ideal for users who want to optimize their SEO strategy based on real performance data.

However, if you need a more comprehensive SEO platform that includes keyword research, rank tracking, competitor analysis, and backlink monitoring, Ranktracker is the better choice. Ranktracker offers a full range of SEO tools that cater to users looking for broader SEO insights and real-time data.

Ultimately, the choice between SEOTesting and Ranktracker depends on your specific needs. SEOTesting is perfect for users focused on SEO experimentation and data-driven improvements, while Ranktracker is ideal for users who need a complete SEO platform with advanced tools.