SEO Tools That Every Freelancer Should Use

Intro

Are you a new SEO freelancer who just finished an SEO course? Or are you feeling overwhelmed by all the different SEO tools available? We are here to help!

Here is our list of tools for every SEO freelancer:

ChatGPT

You're not an SEO guy if you don't use ChatGPT. You can't escape it.

Here are some of the SEO tasks you can do with ChatGPT:

• Content creation: Write optimized content for SEO, including titles, meta descriptions, and blog posts.
• Cluster content: Group related content into categories or clusters.
• Streamline tedious tasks: Sort URLS, scrape websites for data, and generate reports.
• Create quotes: Create quotes based on clients' SEO needs.
• Generate ideas: Generate ideas for blog posts, videos, and other SEO content.

Link to ChatGPT.

AIPRM: SEO plugin for GPT chat

Meet AIPRM, a Chrome extension that turns your GPT chat into an SEO expert. You can add the extension to your Google Chrome.

From the moment of installation, the display of your Chat GPT interface will change and look like this:

Among the SEO actions that the AIPRM plugin can help you with:

• Write articles and guides that are optimized for search engines
• Add links with anchor text to your articles to improve their internal linking
• Write summaries for your articles to make them more shareable
• Create schema markup for your website to help Google better understand your content
• Create FAQ schema markup to answer common questions about your products or services
• Develop an SEO strategy for your website
• Conduct keyword research to find the right keywords to target
• Group keywords together to create clusters of related terms
• Write GMB posts to promote your business on Google Maps
• Create outlines for your articles to help you stay organized
• Write scripts for YouTube videos, including titles and descriptions
• Optimize your content for search engines by using relevant keywords and phrases
• Add meta-descriptor tags to your pages to provide more information to Google
• Add hreflang tags to your pages to help Google show the right version of your content to users in different regions
• Write content for product pages that is informative and persuasive

Link to AirPRM plugin.

Scribe

is an AI-powered tool that documents any process for you. The web extension and desktop app allows users to capture their screen without the need to record a video or voice over.

Whether you’re troubleshooting an issue or building an FAQ page, Scribe is a fast, easy solution for personalized process documentation. Empower your users to resolve their own issues or quickly respond to common queries by building a knowledge base of visual guides, complete with text, links and annotated screenshots.

Users can also use Scribe to show their own process, allowing you to easily identify missteps and resolve problems. The feedback functionality also enables users to leave questions and comments on guides, so you can ensure your documentation is always up-to-date. Use the internal analytics to see when your documents are completed, and find patterns where users may need additional support.

Rank Tracker Tools

Ranktracker is an SEO toolset that offers a wide range of tools to help you improve your website's visibility and organic traffic. Updated text: With Ranktracker, you can track your keyword rankings, analyze your competitors, audit your website for SEO issues, and acquire quality backlinks.

Whether you're a beginner or a seasoned SEO pro, Ranktracker has the tools you need to succeed.

Let's take a closer look at some of the tools that Ranktracker has to offer:

Rank Tracker:

Without a history of the keyword's locations, we will not be able to know what has improved and what has deteriorated, and of course, how to act accordingly.

Rank tracker allows you to track the progress of your keywords in different regions, giving you a real-time overview of the trends and performance of each keyword.

Link to Rank tracker.

Keyword Finder:

Unlock powerful SEO keyword opportunities with ease using our massive global database. Simply enter a word or phrase to get a comprehensive list of relevant keywords, complete with search volumes and difficulty ratings.

The difficulty score gives you valuable insights into how competitive each keyword is, helping you focus on those with lower scores for optimal results.

Additionally, explore long-tail keywords and their potential to help you develop a strategic approach to keyword targeting.

Link to keyword finder tool.

SERP Checker

Ranktracker's SERP analysis tool is a tool that can help you identify the weak spots of your competitors and dominate for any search term. It does this by using a historical 3+ trillion backlink data set to provide accurate keyword difficulty scores.

This information can be used to:

• Identify keywords that your competitors are ranking for but you are not
• Identify keywords that are less competitive and easier to rank for
• Track your progress over time and see how your rankings are changing compared to your competitors

Link to SERP checker.

Website Audit 2.0 tool

The Website Audit 2.0 tool is a comprehensive SEO audit tool that can help freelancers identify and fix SEO problems on their websites. It checks over 100 data points, including H1 tags, body copy, robots.txt file, and more.

The tool is easy to use and can scan an entire website in minutes. It also provides actionable insights on how to fix the problems it finds.

Here are the key benefits of the Website Audit 2.0 tool for freelancers:

• Comprehensive SEO audit: Checks over 100 data points to identify SEO problems
• Easy to use: Scans an entire website in minutes and provides actionable insights
• Save time: Saves freelancers time from having to manually audit their websites
• Improve SEO performance: Fixes SEO problems can help freelancers improve their website's visibility and organic traffic

Link to Website Audit 2.0 tool.

Additional Tools by Rank Tracker:

In addition to the tools we have already mentioned, Rank Tracker Tools also offers a number of other useful tools, including:

• Backlink Checker: Evaluates the quantity and quality of backlinks, which is a vital metric for SEO success.
• Backlink Monitor: Tracks backlink status and changes over time, so you can proactively manage your site's link profile.
• SEO Checklist: Provides a comprehensive list of essential SEO tasks, so you can ensure that your website is well-optimized.
• Article Writer: Uses artificial intelligence to generate articles and content.
• SERP Simulator: Empowers users to optimize their web page's appearance in Google search, which is a crucial aspect of on-page SEO.

Web crawler: Screaming Frog

In order to become a savvy SEO freelancer, it is necessary to understand how search engine bots crawl websites. This understanding will help you optimize your website for better rankings and increase its visibility on the web.

Screaming Frog is a web crawler that quickly crawls websites and identifies technical issues like broken links, duplicate content, and redirects. It can also be used to audit a website's on-page SEO elements, such as titles and meta descriptions.

Every Freelancer should have Screaming Frog in their arsenal, and here's why:

• Quickly crawl websites: Crawl large websites and provide valuable insights into the site's structure.
• Analyze on-page SEO elements: Analyze the titles and meta descriptions of a website's pages.
• Find duplicate content: Identify duplicate content on a website.
• Identify redirect chains: Identify redirect chains.

Link to Screaming Frog.

Google Tools

Google tools are free and incredibly effective, and it's almost impossible to work without them. The tools that Google offers save so much time and provide some of the most important insights for any digital freelancer.

Google Analytics

Google Analytics is the leading analytics tool in the world, and for good reason. It offers a wide range of features that allow you to track and analyze your website traffic in great detail. You can find out (almost) everything you want to know about what happened from the moment your users entered your site, including:

• Where did they come from
• What pages they visited
• How long they stayed on each page
• What actions they took (such as clicking on links or filling out forms)

Google Search Console

While Analytics tells you what happened after the user entered the site, Search Console will tell you what happened before that - in the organic search results.

In addition, the tool checks the site's health and informs you of errors found in it (404 pages, references that need to be followed, correct implementation of a scheme, and more).

Google tag manager

Google Tag Manager is definitely the invention of the century, at least in the digital field. This is a tool that allows you to manage all code implementation and tracking without depending on outside development/code personnel.

Google Page Speed Insights

Page Speed Insights is a tool that measures the loading speed of a site and gives you advice on how best to optimize it. After all, no one likes a slow website.

Mobile Friendly Test

Google's Mobile-Friendly Test will not only tell you if your site is mobile-friendly, but it will also list possible improvements to make. This is a must for any freelancer who cares about website usability.

Copyscape

Google has 0 patience when it comes to spammy sites, sites that copy content from other sites, and of course, try to rank them in the SERP. This is why Copyscape is such a necessary tool for anyone who works in SEO.

Copyscape searches the web for content that looks similar or identical to yours and alerts you if it finds any matches. This helps ensure that your content is unique and original, which will help boost your rankings and avoid penalties from Google.

Link to Copescape.

SEOquake

SEOQuake is a browser add-on that allows you to quickly analyze the SEO elements of any website. You can see things like page titles, meta descriptions, header tags, and more. It also provides helpful information about a website's backlinks and keyword density.

SEOQuake is an incredibly useful tool for digital freelancers because it allows you to quickly audit websites and identify potential areas for improvement.

Link to SEOquake.

Free Broken Link Checker

The tool crawls the entire website and identifies all broken links in one pass. This is in contrast to manually checking each page individually, which can be time-consuming and error-prone. The tool also provides detailed information about each broken link, such as the page where it is located and the type of error. This information can be used to quickly and easily fix the broken links.

Link to Broken Link Check.

Keyword research tool: Ahrefs

There is always a debate Between Semrush and Ahrefs when it comes to keyword research. However, Ahrefs offers a better suite of tools and is more comprehensive in its scope.

It's a great tool for examining your competitors' content and finding opportunities for improvement.

The things you can do with Ahrefs include:

• Keyword research: Find high-traffic keywords.
• Backlink analysis: Analyze the backlink profile of your website and your competitors' websites.
• Site audit: Identify SEO issues on your website and fix them.
• Content optimization: Optimize your content for SEO, including keyword research, title tag optimization, and meta description optimization.

Link to Ahrefs.

So, which tool should you choose?

The problem we face in the SEO world is not a lack of tools. The problem is that SEO freelancers often struggle to choose the right tools for their needs. There are many all-in-one SEO tools available, but they can be complex and overwhelming for beginners. On the other hand, some SEOs use too many different tools, which can be inefficient and time-consuming.

The best approach is to find a few tools that fit your specific needs and budget. Each of the tools mentioned in the article has its own strengths and weaknesses.

The best way to choose the right tools is to experiment and see what works best for you. Take advantage of free trials and demo versions to get a feel for each tool.

Once you've found a few tools that you like, take some time to learn how to use them effectively. You can improve your SEO results with the right tools and a little practice.