SEO Tips For Those In The Crypto Industry

Intro

The cryptocurrency industry is constantly evolving and changing. As new coins come and go and technology advances, those working behind the scenes in the industry must employ various tactics to ensure that their projects are seen by their target audience.

Crypto businesses and websites often implement strategies to stand out in the now-crowded crypto space. While there were once just a few cryptocurrencies to choose from, there are now over 20,000. Each coin is different and offers investors a unique opportunity, with some of the most promising coins featured on this list by Techopedia. Author and technology expert Michael Graw explains that with the crypto market heating up, and more choices than ever before, investors can feel overwhelmed and unsure about which crypto to buy.

With so many promising options in the market, crypto industry professionals must work harder and use different methods to ensure their crypto projects get noticed. One common method used by crypto industry professionals is Search Engine Optimization (SEO). With SEO, crypto industry stakeholders are able to boost their online presence, attract targeted traffic, and drive conversions.

A wooden block that says seo on it photo – Free Wood Image on Unsplash

Keyword Research Strategies

As many in the SEO industry know, keywords are the foundation of SEO. When a potential investor or consumer logs onto their computer and searches for new crypto to buy on a site like Google, they type in the words they are looking for. For example, someone may type in “crypto to buy now” or “best crypto to invest in”.

Identifying Relevant Keywords in the Crypto Industry

For crypto professionals, researching and understanding what keywords consumers are using is vital. By understanding this information, crypto industry professionals can create content that includes these same keywords and ensure their content resonates with their audience.

In the crypto industry, keywords will vary greatly and may include words like “blockchain” or “Bitcoin” and may not always include the word “crypto” or “cryptocurrency”. Those in the crypto industry may want to use tools like Ranktracker which can help professionals discover the most used keywords relating to certain topics.

Utilizing Keyword Research Tools Tailored for Crypto Keywords

The crypto industry is fast-paced and constantly changing. As such, popular keywords may change quickly too. Crypto professionals should consider reviewing platforms like CoinMarketCap, CoinGecko, and CryptoCompare to monitor trending topics. Besides looking for new trending topics and keywords, industry professionals should also browse forums and social media pages commonly used by crypto enthusiasts. These platforms can give valuable insights into the language and keywords used by potential target audiences.

Long-tail and Short-tail Keywords

When conducting keyword research for the crypto industry, striking a balance of long-tail and short-tail keywords is crucial. While short-tail keywords (e.g., "cryptocurrency" or "blockchain") may yield higher search volumes, they usually have steep competition and are challenging to rank for.

On the contrary, long-tail keywords (e.g., "best cryptocurrency for long-term investment" or "how to buy Bitcoin with PayPal") are more detailed. These keywords offer opportunities to capture highly engaged audiences with lower competition.

For the best results, consider using a healthy mix of both long and short-tail keywords to maximize visibility among a large audience pool.

Content Creation and Optimization

Once crypto industry professionals have their keywords pinned down, one of the next major components of SEO is content creation and optimization. Those in the crypto industry should strive to create and deliver valuable, informative, and engaging content. The content should be optimized with relevant keywords, which will help drive traffic and conversions. Creating content by hand can be time-consuming, and some professionals have started to use AI tools to help with content creation. If doing this, just ensure it stays natural sounding.

Crafting High-Quality Content with a Focus on Crypto-related Topics

Quality content often comes down to understanding what an audience wants to see, hear, or read. By conducting research before beginning, crypto industry professionals will know what type of content their audience is most interested in. Perhaps a certain business's target market wants to see more in-depth crypto guides and another business's audience prefers news updates. Knowing what consumers want to learn about will help create high-quality and relevant content that crypto consumers will appreciate and consume. Targeted crypto-related quality content is more likely to resonate with audiences, who are then more likely to take action, like clicking on links or making purchases.

Incorporating Targeted Keywords Naturally into Content

It’s important to use targeted keywords naturally within content. Professionals should aim to use keywords within titles, headings, subheadings, and body text in the most natural way possible. By integrating these keywords into quality content, crypto businesses can improve their content’s relevance and visibility in search engine results.

While it may be tempting to include every keyword on your list, don’t do it. Known as keyword stuffing, adding too many nonrelevant keywords can seem unnatural and be a major turn-off for audiences. In addition, search engines prioritize content that is readable and uses natural language. So not only will consumers not enjoy reading keyword-stuffed content, but search engines may also bump those articles down in priority and they’ll lose rank. As such, it’s important to use relevant keywords as naturally as possible. Don’t try to fit too many random words into small articles. Balance your keywords with readability to ensure a quality experience for the consumer and a high search engine ranking.

Building Backlinks and Establishing Authority

In the competitive world of cryptocurrency, building backlinks and establishing authority are essential components of a successful SEO strategy. Backlinks, or inbound links from other websites, serve as votes of confidence and trustworthiness. This signals to search engines the relevance and credibility of a website.

By earning quality backlinks from authoritative sources within the crypto community, businesses can enhance their visibility, domain authority, and search engine rankings.

Engaging in Guest Blogging and Outreach Efforts within the Crypto Community

To earn quality backlinks, consider engaging in guest blogging and outreach efforts within the industry or in related industries. Crypto industry professionals can create high-quality content and publish it online, backlinking to the business or page they want to promote. Not only will this boost SEO ranking for the crypto project in question, but guest blogging is also a great way to make connections in the crypto community and engage with other professionals. For example, a professional working within the crypto casino industry may write a guest blog post to promote their anonymous casinos. An ideal guest post in this situation would be comparing cryptocurrency coins that bettors can use to wager online, which a crypto-based blog may want to share on its site. The crypto casino industry professional will be able to publish their content and backlink to their own project, and also likely form a relationship with the crypto blog owner and work together again in the future to promote crypto online.

Technical SEO Considerations

Beyond selecting relevant keywords, creating high-quality content, and link-building, there are also some technical considerations to consider. Technical SEO focuses on ensuring that the website architecture, performance, and user experience enhance visibility and usability. Consider the speed at which a site can load, add security features like SSL encryption, and above all, ensure that the page or site in question is responsive on mobile. Technical SEO may require the help of a developer or other industry professional.

Conclusion

As a growing number of cryptocurrencies flood the market, crypto professionals within the industry are busy ensuring that their coins and projects remain visible. By using SEO tactics, professionals can integrate relevant keywords into high-quality content that their audiences value. With SEO, crypto industry businesses and websites are able to engage with their audiences and promote their digital currency projects more effectively.