SEO Software: 6 Tools You Need in 2023

Intro

You cannot deny that in today’s world of advanced technology, data is what counts. It has as much value as money does. But in order to effectively use this data to benefit your brand’s presence and image, you need to use digital marketing tools. Here is where Search Engine Optimization -in particular SEO software- comes to help. Fortunately, there are a lot of tools that can help boost your business.

What are SEO software tools and how can they help you make an impact?

Around 49% of marketers state that organic search allows them to generate the highest ROI, compared to the rest of the marketing channels.

This is made possible by using SEO software and tools that provide a mine of alerts and information to help your website succeed. It aids in helping identify areas of opportunity and concerns that could be causing a hindrance in your rankings.

Marketers such as yourself can utilize these SEO tools and gain a well of information. They are especially helpful when it comes to rank tracking, advanced keyword research, backlinking analysis, and competitive intelligence.

By the year 2027, the SEO software market has been predicted to grow by a CAGR of 14.4%, reaching $1.6 billion. So, it is safe to say that there has been significant innovation in this field. You can find SEO tools of all types and sizes, but here are some of our top picks.

Which SEO software tools can best boost your brand in 2023?

1. Ranktracker

If you're looking to keep tabs on your website's ranking progress in a particular location, Ranktracker has got you covered. All you need to do is enter your website and the country, region, or city you're interested in, and voila! You're all set to start tracking.

One of the coolest features of this SEO software is that it lets you switch between mobile and desktop views, which is great for checking your ranking progress on different platforms. Plus, it tracks your GMB/Local pack on all the keywords you're monitoring for the Google search engine.

Here are some other things that this brilliant tool can do for you.

• Help you track any language for any Google, Yahoo, Bing & Yandex location, and even local rankings.
• Monitors Organic & Absolute positions for all of your keywords, so you can find your true rankings and get a complete picture of your website's performance.
• Sends daily email notifications for any of the websites of your ups and downs.
• Allows you to upload your own logo to your automated reports, which can be sent daily, weekly, or monthly directly to your customers.

Finally, Rank tracker graphs allow you to track the changes in your position over time, making it effortless to showcase your progress to colleagues and clients. With these graphs, you can obtain quick overviews of your visibility, traffic, average search engine position, and other metrics.

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2. SERP Checker

You may not have known but over two-thirds of the clicks on SERPs often go to the top five results. So, what best practices have they adopted to ensure that they rank in the first few results? This is easily ascertainable by using RankTracker’s SERP Checker.

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This SEO software can help you gain a deep understanding of SERPs and get a detailed analysis of who's ranking for it, whether you can compete with them, and much more.

If you're researching your SEO strategy for a specific area, the SERP Checker shows you search results for a particular country, region, city, or neighborhood, which is super helpful in finding the best keyword opportunities there.

It also allows you to enter any keyword and see if any SERP features appear for it - like maps, reviews, featured snippets, and shopping links. Plus, you'll get a 'snapshot' preview when they do. Targeting these keywords can help you harness the SERP features and bring extra traffic to your site.

Another awesome thing about the SERP Checker tool is that it helps you identify the easiest and most powerful competitor links to replicate through its Authority and Link Profile Strength scores. These scores are calculated using various metrics like citation flow, trust flow, and social signals, providing you with truly accurate insights.

3. Web Audit

By collecting no less than 100 data points, the Web Audit tool provides a comprehensive understanding of your website's performance on Google SERPs, revealing the various factors that influence your ranking.

But that is not all that it does. Below are the various cool features that you can get if you opt for this innovative tool by RankTracker.

1. Scan your pages instantly, saving valuable time and energy.
2. Use the detailed web audit dashboard to pick out important indicators which highlight problem areas and give you actionable solutions.
3. Compare scans to track progress and make sure to eliminate recurring errors.
4. Backlink Checker

It is a known fact that the more backlinks that you include on a page, the better the organic traffic it will get from the search engine. So, it is up to you to cash in on this technique and increase the incoming traffic for your website.

With our tool, created according to the higher software development standards, you can simply enter any URL to obtain its current Domain Rating, URL Rating, the total number of backlinks, dofollow/nofollow links ratio, First seen & Last seen dates, and various other metrics. This information is crucial in analyzing your competitors' SEO and determining which links are driving their success.

You can also assess the quality of each link by examining its anchor text, 'new' or 'lost' status, and dofollow/nofollow status. Once you find the competitor backlinks that you want to replicate, you can save them to your favorites list for easy access and reference.

4. Keyword Finder

Do you want to step up your keyword game with a complete SEO software tool that does all your keyword research for you? Look no further than the Keyword Finder tool!

One of the best things that it can do is show you a handy difficulty score for each keyword, which tells you how hard it is to rank for. The closer the score is to 100, the tougher the competition, so it's best to focus on keywords with low scores to get the best results.

Another wonderful trait of the Keyword Finder is the keyword history feature it offers. It is especially helpful when it comes to identifying seasonal trends and measuring the success of your marketing and PR campaigns. You can see how interest in a particular keyword has changed over time, giving you the edge in optimizing your strategy.

Below are some exclusive features that RankTracker’s Keyword Finder tool can offer to you.

1. Searching for long-tail keywords.
2. Tracking keyword difficulty.
3. Monitoring keyword trends.
4. Obtaining location-specific data.
5. Accessing average cost-per-click (CPC)

5. Backlink Monitor

With the Backlink Monitor tool, you can easily analyze your backlinks for each domain. It is also a great way to discover the total number of backlinks, domains linking to your site, and the ratio of dofollow/nofollow links. Track your progress with our graph views that show trends over time, indicating the number of links you have gained or lost.

This SEO software tool further provides detailed insights into each backlink, revealing who linked to you and their domain authority. And you can even filter for new or lost links with a single click.

To understand why you are ranking better for some keywords, utilize the anchor texts insights tool to see the clickable words that other sites are using to link to you. It shows you how many backlinks you have for each anchor text and how many linking domains use it.

6. SEO Checklist

Research has revealed that the top result in Google gets around 32% of the total clicks for a particular query. That is an enticing opportunity, which you can achieve by using a step-by-step guide to help you implement the best SEO practices. This is where RankTracker’s SEO checklist comes in.

Here is everything that it can do for you.

1. Helps You Get Started

It will guide you from A to Z, letting you know how to set up a website in a way that is fully optimized to give you the best ranking on the SERPs.

2. Finding The Right Keywords

Streamlines your search for the right keywords for your website by providing a step-by-step method on how to find them.

3. Carry Out On-Page SEO

From the text in your headings to the images you place on your website, everything can be optimized by following the tips that RankTracker’s SEO checklist provides to you.

4. Implement Off-Page SEO

You can pick and choose the best white-hat practices that best serve your business niche and devise a detailed and effective off-page SEO strategy.

5. Curating The Perfect Content Strategy

Effective content marketing can help you bring in thrice the leads that traditional forms of marketing can. All you need to do is use this SEO tool as guidance and voila! You will have your own personalized content strategy.

So, are you ready to kick off your brand with some amazing SEO software?

Getting your SEO right is more important than ever today. Lucky for you, there are numerous tools out there to help make your life easier and bring in more visitors to your website. The list above can be especially helpful when choosing a tool that best serves your needs.

Make sure to evaluate all the relevant functionality for your website before making a decision. Good luck!