Intro
SEO.com is a well-established SEO agency that provides a wide range of SEO services, including search engine optimization, paid search, social media management, and content marketing. Unlike typical SEO software platforms that offer tools for rank tracking, keyword research, and site audits, SEO.com offers customized SEO services where their team of experts works directly with businesses to implement SEO strategies. SEO.com is suited for businesses that want to outsource their SEO efforts and work with professionals to manage their on-page, off-page, and technical SEO.
In this review, we’ll explore SEO.com’s strengths, limitations, and how it compares to Ranktracker, a software-based solution that provides tools for managing SEO campaigns, rank tracking, competitor analysis, and more.
What SEO.com Does Best
SEO.com excels at delivering custom SEO services through expert-led strategies. Here are some of its standout features:
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Customized SEO Strategy: SEO.com offers a tailored SEO approach based on the specific goals and needs of its clients. Instead of providing software, SEO.com works with businesses to develop personalized strategies for improving search engine visibility, boosting organic traffic, and increasing conversions.
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On-Page SEO Services: SEO.com’s experts optimize on-page elements such as meta tags, title tags, content structure, and internal linking to improve keyword relevance and search engine rankings.
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Off-Page SEO & Link Building: The agency also focuses on off-page SEO, including link-building strategies to improve domain authority and build a strong backlink profile. Their team works on acquiring high-quality backlinks from reputable sites to increase the site’s search rankings.
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Technical SEO: SEO.com provides technical SEO audits to ensure that websites are properly structured for search engines. This includes identifying and fixing site speed issues, crawl errors, mobile usability issues, and improving the overall website architecture.
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Content Marketing: The agency also offers content creation and content optimization services, helping businesses create high-quality, SEO-friendly content that ranks well in search engines.
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Paid Search & PPC: SEO.com also provides paid search services, including Google Ads and Bing Ads management. They focus on PPC campaign management, improving ad performance, and driving targeted traffic.
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Social Media Management: In addition to SEO, SEO.com offers social media management services, helping businesses improve their social media presence and engage with their target audience on platforms like Facebook, Twitter, LinkedIn, and Instagram.
Advantages of SEO.com
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Expert-Led SEO Strategies: SEO.com provides personalized SEO services delivered by a team of experts, making it ideal for businesses that prefer to outsource SEO management rather than handle it in-house.
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Comprehensive SEO Services: SEO.com offers a full range of SEO services, including on-page optimization, link building, technical SEO, and content marketing, giving businesses a one-stop solution for their SEO needs.
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Paid Search & Social Media Integration: In addition to SEO, SEO.com offers PPC and social media management services, allowing businesses to integrate their organic and paid strategies seamlessly.
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Proven Results: With a long-standing reputation in the industry, SEO.com has worked with various clients across different industries, delivering measurable improvements in organic traffic, rankings, and conversion rates.
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Fully Managed Campaigns: For businesses that lack in-house SEO expertise or the resources to manage their SEO efforts, SEO.com offers fully managed SEO services, allowing businesses to focus on other aspects while their SEO is handled by professionals.
Where SEO.com Falls Short
While SEO.com provides excellent full-service SEO, it has some limitations compared to DIY software platforms like Ranktracker:
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No DIY SEO Tools: Unlike Ranktracker, SEO.com does not provide SEO tools for businesses to manage their own SEO campaigns. Users looking for self-service tools like rank tracking, keyword research, or site audits will not find these features here.
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Higher Cost: SEO.com’s services are custom and fully managed, which means they are typically more expensive than using an SEO software platform. Small businesses or freelancers may find SEO software like Ranktracker more cost-effective if they prefer a hands-on approach to SEO.
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Less Flexibility for DIY Users: SEO.com is geared toward businesses looking for expert-led services rather than those wanting to manage their SEO in-house. Businesses or individuals who prefer to have full control over their SEO strategy may find platforms like Ranktracker more suitable.
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Dependent on Agency: Because SEO.com offers fully managed services, businesses must rely on the agency for all updates and changes, which can sometimes lead to slower implementation or adjustments compared to an in-house or self-managed approach.
Ranktracker vs. SEO.com: A Side-by-Side Comparison
While SEO.com is an SEO agency that provides customized, fully managed SEO services, Ranktracker offers a self-service platform for SEO management, allowing users to track their rankings, conduct keyword research, and monitor backlinks. Here’s how they compare:
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DIY SEO Tools vs. Managed Services: Ranktracker provides tools for users to manage their own SEO, including rank tracking, keyword research, site audits, and competitor analysis. SEO.com, on the other hand, offers fully managed services, handling SEO tasks for clients.
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Rank Tracking: Ranktracker provides real-time rank tracking across search engines and devices, allowing users to monitor how their keywords are performing. SEO.com handles rank tracking as part of its services but does not offer a platform for users to track rankings themselves.
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Keyword Research: Ranktracker provides in-depth keyword research tools, including insights into search volume, keyword difficulty, and competitive analysis. SEO.com handles keyword research as part of its SEO services but does not provide a keyword tool for users.
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Backlink Monitoring: Ranktracker offers backlink monitoring, allowing users to track new and lost backlinks, analyze backlink quality, and monitor competitors’ backlinks. SEO.com manages backlinks as part of its off-page SEO services.
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Technical SEO Audits: Ranktracker provides tools for conducting site audits and identifying technical SEO issues. SEO.com handles technical SEO audits for clients as part of its services.
Why You Might Use Both Services
Using both SEO.com and Ranktracker together can be beneficial for businesses that want expert SEO services while also using DIY SEO tools to monitor performance. For example, SEO.com can manage complex tasks like link building, technical SEO, and paid search, while Ranktracker can be used to track keyword rankings, competitor insights, and backlink performance.
Conclusion: Is SEO.com the Right Choice for You?
SEO.com is an excellent choice for businesses, agencies, and professionals looking for fully managed SEO services. Its comprehensive offerings in on-page SEO, link building, technical SEO, and content marketing make it ideal for companies that prefer to outsource their SEO efforts to experts. The agency’s experience and tailored approach deliver measurable results, making it a reliable option for improving organic traffic, rankings, and conversions.
However, if you prefer a more hands-on approach and need tools for rank tracking, keyword research, and site audits, Ranktracker would be a better fit. Ranktracker allows users to manage their own SEO campaigns and provides a complete suite of tools for optimizing both on-page and off-page SEO.
Ultimately, the choice between SEO.com and Ranktracker depends on whether you want to outsource SEO or manage it in-house. SEO.com is perfect for users who need managed services, while Ranktracker is ideal for those who want to take control of their own SEO strategy.
