Intro
As you already know Google Optimize will no longer be available after September 30, 2023.
According to Google functionality of A/B testing will be moved to Google Analytics 4:
"We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4."
It might be a good moment to check some popular alternatives to Google Optimize:
- Optimizely
- VWO (Visual Website Optimizer)
- Adobe Target
- Crazy Egg
- Hotjar
- ConvertFlow
- Zoho Pagesense
1. Optimizely
A leading website optimization platform that offers A/B testing, personalization, and analytics features. It's known for its ease of use and flexibility, making it a popular choice for businesses of all sizes.
2. VWO (Visual Website Optimizer)
An intuitive optimization solution that offers A/B testing, heat mapping, and session recording. It's ideal for businesses looking for a user-friendly platform to improve their website's performance.
3. Adobe Target
A comprehensive optimization solution that integrates with other Adobe tools and offers advanced personalization, testing, and analytics capabilities. It's designed for enterprises and large organizations that need a robust optimization platform.
4. Crazy Egg
A heat mapping and website optimization tool that provides visual insights into user behavior. It's ideal for businesses that want to understand how users interact with their websites and make data-driven design decisions.
5. Hotjar
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An all-in-one website optimization platform that offers heat mapping, session recording, feedback polls, and more. It's ideal for businesses looking for a comprehensive solution to optimize their website's performance.
6. ConvertFlow
A conversion optimization platform that offers a range of tools for website optimization, such as A/B testing, personalization, and lead generation. It's designed for businesses looking to improve their website's conversion rate.
7. Zoho Pagesense
An AI-powered website optimization platform that offers personalized recommendations and real-time insights. It's ideal for businesses looking to improve their website performance with the help of artificial intelligence.