How to Write SEO Texts for Google’s First Page

Intro

SEO texts are materials and articles that are created taking into account the principles of search engine ranking. They are focused on specific search queries and involve the specialised use of keywords, including LSI. The main goal of such texts is to promote your website to the top positions in search results.

What is the difference between a regular text or article and an SEO text? Ideal SEO texts are composed in accordance with the requirements of search engines, but at the same time, they should be useful for the reader. When writing, it is important to take into account the literacy, structuredness, and originality of the presentation. It is also recommended to analyse competitors' articles to add more clarity, new emotions, and useful information to your material.

People who create SEO texts are called SEO copywriters. They are responsible for the process of writing optimised articles with a certain structure in mind.

How search engines have changed the requirements for SEO texts

Useful and high-quality content can increase website traffic, expand the customer base, boost sales and popularity of the resource.

What is an SEO text? First of all, it

• has a logical structure;
• presents the material in an accessible way;
• unique
• contains key search queries;
• has an optimal level of nausea and water content.

SEO copywriting has developed these principles over years of internet and search engine evolution. Initially, search engines only evaluated the presence of words on a page, functioning like a catalogue: pages with the most relevant keywords from user queries ranked highest. To attract customers, website owners often overloaded texts with keywords, sometimes at the expense of readability and valuable information.

Online platforms like Wanted Win have adapted to these changing SEO standards, ensuring that their content is not only keyword-optimized but also user-friendly, providing a better experience for visitors. Today, achieving high rankings requires a balance between keyword usage and informative content, making sites like Wanted Win Casino more accessible and appealing to users searching for top-quality gaming experiences.

Features of algorithms in search engines

By the end of the 1990s, the first Google PageRank algorithm appeared. PR (page rank) is an algorithm for calculating the authority or the numerical value of the importance of a page used by a search engine.

It was used to assess a page's relevance based on the information in the text and the number of links. The new stage of link building helped improve the quality of search results. However, site owners were trying to get more links, and textual optimization continued to focus on robots.

In the early 2000s, websites remained full of texts with lists of key queries. In 2003, Google introduced the Cassandra and Florida algorithms, which reduced the level of spammy pages and sites. Hidden links and texts were harming resources. This forced experts to reconsider the features of SEO articles.

The first smart algorithm, Brandy, was released in 2004. It took into account the semantic diversity of the material and was able to distinguish synonyms.

In the 2010s, Google's Panda algorithm divided the world of SEO texts into ‘Before’ and ‘After’, as the main function of the filter was to assess the quality of website content. It paid attention to various parameters, such as literacy and punctuation, the level of uniqueness, nausea and water in the text, and adjusted the search results of websites. The quality of the content grew along with the interest of users.

The next steps in the development of search robots included:

1. The ability to identify thematically similar search queries and offer them to users.
2. The introduction of uniqueness requirements, as it has become a strong ranking factor.
3. Expansion of the search engine's vocabulary, the ability to distinguish between singular and plural queries.
4. Reducing the number of long and unstructured examples of authors' work. The algorithms began to lower the search results for pages with voluminous texts, so copywriters began to pay more attention to the structure.
5. Decrease in websites with non-unique content. Interest in increasing uniqueness has grown, and mass rewriting has begun.
6. The fight against texts that no one reads. Search engines have learnt how to determine engagement during a website visit.
7. Development of filters to reduce the number of texts with many keywords.
8. Penalties for using spam in texts, meta tags, and domain names. To get out from under the filter, we had to create the most unique material possible.
9. The introduction of a system for analysing the overall meaning rather than individual key phrases.
10. Launching an algorithm that reduces pages or the entire site in search results for spam or unnatural phrases.

The accelerated pace of development and implementation of neural networks has allowed search engines to better evaluate the content of a website and its environment by comparing information with user behaviour data. SEO copywriting has taken this into account and continued to develop with an eye to the new norms.

How to write SEO text with high rankings

SEO text optimization is a complex process, the effectiveness of which depends on the page your website will be on in the search engine. If you want your SEO article to rank well in search engines, you need to follow a specific plan.

Plan for writing highly optimised SEO text

1. Find and analyse a relevant topic on the market in your niche.
2. Study the materials of competitors in your field and analyse the presence of key phrases in their articles.
3. Collect the semantic core for the future material.
4. Create a work plan.
5. Write down the content of your article.
6. Fill the article with key queries.
7. Conduct an SEO analysis of the text. When the material is ready, you need to check its compliance with the main criteria.
8. Publish the article and be sure to share it on social media.
9. Evaluate the effectiveness, analyse the website and page against the background of competitors.
10. Experts often recommend using Google Analytics, PPC, SEO, and CRO tools for analysis.

The ideal SEO text should meet the needs of users, not contain water, provide complete information relevant to the topic, contain the optimal number of key phrases and words, clear and unique content along with literacy.

To make it easy for users to read SEO texts, you need to provide a convenient structure.

Start with the H1 heading, creating a hierarchy in stages using H2-H6. Next comes the introductory part, where the author briefly describes the content of the article. This block is designed to engage the reader and encourage him or her to read the material to the end. This is followed by a structured text with paragraphs and simple sentences. The article is supplemented with references from modern research, laws, and thematic additions.

To make the information easier to understand, sentences are arranged in lists and tables, and at the end, a summary is given with a call to action.

How to conduct SEO text analysis

SEO text analysis consists of checking for uniqueness, nausea, water content, and other parameters. This information is provided by online anti-plagiarism services and SEO analysers.

One of the most popular examples of a checking algorithm is ContentWatch. The norm is 90-95% uniqueness.

SEO analysis of texts can be performed by the Istio service. This tool recommends adhering to the following indicators: water content in the range of 30-60% and nausea up to 7%.

Basic requirements for writing a top SEO text

It will be easier to understand how to write SEO text correctly if you study Google's requirements. It used to be that SEO was not a text, but its granddaughter. But this was a long time ago, when search engines did not know how to effectively assess the quality of the material. Experts posted a draft on the page, bolded the words, and the site reached the top. Keywords were placed in a list, not caring about their logical implementation in the text.

Now Google evaluates websites based on hundreds of parameters. Convenient navigation, usefulness of the material, and other points are important. The content is created by marketers, programmers, and specialists who know exactly how to write SEO text correctly.

A website with text that does not meet the requirements will be sanctioned by search engines or banned. It will be demoted, and it will end up on pages that users usually do not reach. In case of serious violations, the page will not be visible even in response to the most precise user query. SEO text optimisation is an important stage in creating high-quality content and successfully promoting a website.

What do search engines pay attention to?

1. The quality of the content. For example, if the headline promises to tell you about the rules for choosing the right shoe size online, but the article only talks about the available sizes and manufacturers, the topic is not covered. Search engines won't block you for this, but they won't let you rank high either. If the article is aimed at attracting customers to buy, SEO articles should ‘sell’: arouse interest, a desire to get acquainted with the assortment and make a purchase. Don't spam with obvious information: ‘We offer quality goods on favourable terms and at affordable prices’. It is better to let potential customers learn more about the features of your product and its benefits.

2. Logic of presentation. Before writing SEO text for a website, you need to make a plan and imagine the future structure. If the author does not express his thoughts consistently, search engines and users will pay attention to this.

3. Low number of spelling mistakes. If a copywriter writes ‘shto’, ‘malako’, and ‘zdelayu’, the algorithms will definitely react to this. Even if the text fully reveals the topic, follows the perfect structure and logic, it will not get to the top of the search results. In English-speaking Google, which does not understand Ukrainian perfectly, some mistakes may pass by the robots. But search engines tailored to Eastern European countries immediately notice poor spelling on Slavic-language sites, and the resource quickly loses ground.

4. Lack of water. The article should be useful, so it is important to have a low content of unnecessary words. To reduce the percentage of water, the volume of text is often sacrificed. But it's not enough to just delete unnecessary words; you should analyse user behaviour on the page, select links to useful resources, add videos, and illustrate the material with high-quality photos.

5. High percentage of uniqueness. SEO articles are unique content, first and foremost. Inexperienced users who are just starting to promote their websites often think that it is enough to copy someone's good texts and publish them on their site. You should never do this! Unique information falls under filters and eventually stops being ranked. Search engines detect plagiarism very quickly and punish content theft. However, no one forbids being inspired by the best practices of top websites and creating articles with a similar structure, headlines, and other elements. It is not necessary to achieve 100% uniqueness, because in some topics it is impossible to do so without losing the position of the resource.

These rules will make it easier to understand how to write SEO texts in 2023. The requirements change regularly, and creating a text requires a choice of style and construction logic. For authors, the main thing is to convey information to future customers in an accessible way. That is why SEO texts are both a way of working with technical indicators and search engine requirements and a way of communicating with the reader.

Conclusions

1. The number of copywriters, editors, commercial writers, and website writing and optimisation specialists is growing regularly, and they cannot ignore the recommendations of search engines, reader and customer reactions.

2. Ideal examples of SEO texts show that they are written clearly and competently, divided into paragraphs, contain keywords evenly distributed throughout the text, and have headings and subheadings. SEO analysis of the finished text will allow you to check whether the article meets the technical requirements. It will not be superfluous to add diagrams, illustrations, links to research, and use keys in meta tags.

3. Do not write articles with errors, water, or vague content. Solid text, a large number of keys listed in a list and highlighted in bold are poorly perceived.

4. Use unique content, as copied text is poorly ranked by search engines and falls under filters. The structure and connection of sections with each other is very important and must not be broken.

Compliance with these requirements will allow you to create the perfect SEO text that will attract new visitors to your site and raise your resource to the top.