How to use ChatGPT to improve your SEO, it's not what you think

Intro

ChatGPT (Generative Pretrained Transformer) is an artificial intelligence chatbot created by the OpenAI company, available online since November 30, 2022. It responds to questions, requests, or prompts – instructions – from users thanks to its natural language processing algorithms.

The answers it offers to the questions asked are the result of the training it has undergone on billions of phrases taken from the Internet and the interactions users have had with it.

In the digital marketing world, It can be used for many purposes, including:

• writing content
• improve on-page optimization
• Translate texts
• writing lines of code

In this article, we will understand how this tool is able to help us with daily SEO tasks that many SEO specialists struggle with in their daily work routine, but before moving on the first question we should ask ourselves is…

Why use ChatGPT in SEO?

ChatGPT answers allow you to get real-time information. The diversity of this chatbot's database allows it to answer very specific questions in natural language. Exploiting this database is relevant to your SEO strategy allowing marketers and content writers to be more efficient

ChatGPT, your personalized SEO assistant can help you with

• precise and concise answers
• writing unique and personalized content
• human writing tone
• mastery of on-site, off-site, and technical SEO subjects

This artificial intelligence helps you in writing optimized content but is also able to write HTML code or advise you on how to modify your URLs.

In addition, its written content is UNIQUE (try passing it through a plagiarism tool like Duplichecker, you'll see, it works! 🙂)

Keyword Research

As many SEOs are aware keyword research is the base of any SEO strategy. It’s such an important task that requires a lot of “deep dive” into the subject we are writing about. Along the way many tools have come out helping us in achieving comprehensive and accurate work, however, the cons of these tools are that often they are not complete, they just work in some countries or they are not completely reliable, which makes them partially usable, especially if we operate abroad.

Chat GPT comes in helps with some fantastic and creative ways to research short-tail, and long-tail keywords or even questions much easier, let’s have a look together at some amazing prompts:

• Hey can you create a list of long tail keywords related to "SEO"

ChatGPT to generate a list of related keywords and phrases

• What are the more frequent questions about SEO?

You can ask ChatGPT to generate a list of questions or topics that are closely related. This can help you identify new keywords and phrases to target.

• Can you clusterize keywords based on different "SEO" disciplines?

Do you have a list of keywords and want to group them by topic or search intent? ChatGPT can help you, it is able to organize them in a list or even in a table. Be careful, the result is not always perfect, so you have to double-check.

Using the prompts listed above, you can generate keyword ideas, group keywords, create outlines, write introductions and conclusions, and much more. If you are struggling with one of these tasks you should definitely give it a try.

Structured Data

ChatGPT can also respond to more technical prompts. It is, in fact, able to generate structured data by specifying its type as well as the format you want to give it. It can either give you a model, or the complete data if you provide it with the necessary elements (Example: the question and the answer for a FAQ structured data).

This will help search engines understand your site better, but it can also help you show up better in search results.

When it comes to coding this AI tool can easily translate from one programming language to another, explain complicated code, fix code bugs when required, or answer questions about structured data, it just requires some context. Here I asked on my test of chatGPT for it to code me an HTML button for this page

Internal links

We are probably talking here about one of the most undervalued practices in the SEO World, even though internal links are essential in so many ways and they should fit naturally within every SEO Strategy; internal links can consolidate a website structure and help search engines discover content and indexing pages.

In that sense, AI is also able to help us with that, given a text is able to suggest which words could be linked together

Using this function you don’t only get good ideas on how to structure your page, but you get full control over this practice, meaning you can manipulate your anchor text, can decide which pages you want to link, and all that has obviously indirect impact on some of your website metrics, such as improving user experience, decreasing bounce rate, increasing page/session viewed, etc

Robot.txt

If you are not very familiar with the technical part of SEO, the chatbot also allows you to create your robots.txt file. It's up to you to specify the authorized user agents (eg Googlebot, Bingbot, Yandexbot, etc.), which directories to block or allow indexing as well as the location of your sitemap. Be careful, however, to block only what needs to be blocked.

As we all know robots.txt files help to improve the way search bots crawl your website, the purpose of the robots.txt file is to tell the search bots which files should and which should not be indexed by them. (Most often it is used to specify the files which should not be indexed by search engines.) Have fun combining it with AI

Finding Sources Using ChatGPT Artificial Intelligence

ChatGPT can also be used to search for referral sites on which to find information on the content you want to write about. The links may not be recent (2021 source), but the sources are still worth checking out.😉

Finding different sources is one of the best ways to make your content richer and more prominent. It also gives you an idea of how you can approach a certain topic.

Hreflang

You can also ask it to generate the hreflang attributes for your multilingual site. Indeed, ChatGPT can write the hreflang characteristics of your site either by offering you a pattern – a model -, or by offering you the exact code if your prompt is really precise.

Dear SEO consultants, let’s be honest, we always have issues with Hreflang, luckily, there are now tools that can help us with that, most common mistakes with these tags are: wrong country code (all the time 🤣), closing return tag, making mistakes with canonical.

Regular Expressions for search console

ChatGPT is able to write regular expressions that you can reuse on Google Analytics or the Google Search Console to allow you to create filters for your keywords or your pages for example.

To summarize, ChatGPT is an incredibly powerful tool to help you improve your SEO. it can assist you in a number of tasks, from the simple idea of a subject to the technical optimization of your content and your site, through the generation of keywords or the writing of content.

However, the tool is far from perfect and it is still necessary to check the results of your prompts and questions to maintain a high level of quality for your content and thus satisfy Google's algorithms and guidelines.

Human expertise, therefore, remains essential, but you can still consider this artificial intelligence as an assistant to help you with your SEO strategy.