Intro
Spotify is the top choice for music streaming.
For artists to succeed and grow their fanbase naturally, they need a good plan for getting people to listen and follow their Spotify profiles.
While getting more streams is fantastic, the real goal is to make those listeners come back for new releases.
Having active followers on your Spotify artist profile is one of the best ways to keep your fans updated on your latest music.
Building your Spotify account takes time. Although there are some helpful tips for working with the Spotify algorithm, results won't happen overnight.
Increasing your followers and traffic to your Spotify profile is a long-term effort.
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This guide will provide artists with tips to grow their Spotify followers.
Plan your campaign
The best way to get new followers and listeners is to promote your playlists online as much as you can while keeping an eye on what's popular on social media. Plan ahead for how you'll share your playlist and try different methods to attract new followers.
One way to connect with other playlist curators is to use the follow-for-follow technique. This also helps you see if your playlist ideas are unique, but there are many other options to explore as well.
Advertise it
Just like how social media users grow their followers on Instagram, Facebook, and Twitter, you should try to make your playlist popular on Spotify.
One easy way to do this is by using easy promotional agencies like sponsored posts to connect with your social media network. You can also promote your playlist directly by reaching out to independent shops, bars, local venues, and cafés and asking them to play it.
Post on Reddit
The Spotify Playlists subreddit on Reddit holds a monthly contest for the best playlist based on a theme. You can also upload your playlists there to help more people discover them through Reddit's ranking system.
Another great community is the We Are the Music Makers subreddit, where you can exchange playlists. They have different contests each week to create excitement, and users often comment and check out each other's playlists.
Spotify Playlist Exchange
Join the Spotify Community! Log in with your Spotify username and password, and share your playlist in the Spotify Playlist Exchange. Write a short description about the genre, why you made it, and whether you'll keep it updated. Don't forget to tag related genres so others can find your playlist easily.
You can also rate playlists from other users, comment on their posts with your playlist included, and encourage them to follow you!
Team up with different playlist curators
Team up with popular playlist creators. Make a playlist that benefits both you and them, as this can help it rank higher in Spotify searches. Reach out by sending an email or using their websites to share your playlist idea. Be sure to present yourself as a professional curator who can meet deadlines.
Contact artists on your playlist
Bands and artists are always looking to get their music on playlists, so ask them to share your playlist with their fans. If you don't know them personally or don't want to contact their management, try reaching out on Twitter. Include a link to your playlist and some artwork so they can easily retweet it!
Make use of influencers and blogs
Reach out to popular music bloggers and suggest a collaboration or a playlist takeover. Ask them to share it on their social media to encourage their fans to engage.
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You can easily connect with influencers via certain platforms. This platform helps you find tastemakers around the world who post regularly on YouTube, Instagram, Twitter, and Facebook. Another option is to start your own weekly blog post featuring new music and regularly update it with your playlist links.
Share with Spotify Codes
Make your playlists easier to share using Spotify Codes. Your friends and followers can scan this code on their phones to play your music right away. To find your playlist's code, click on the three dots (...) menu, and you'll see the code at the bottom of your playlist artwork. You can save it to your camera roll for quick sharing.
You can also post a photo or screenshot of your playlist code on Instagram so your followers can scan it with the camera icon next to the Spotify search bar. You can even include the code on flyers, posters, or other promotional materials.
Keep creating new playlists
Why stop with just one playlist? Make more! Think about the mood, genre, popular artists, and, most importantly, your own preferences. Choose music you love and are excited to share.
Even if you're putting together playlists with songs by other artists, there are plenty of ways to make them unique. Create your own themes and find ways to stand out from other Spotify playlist makers.