How to Increase Traffic to Your Newly Published Article

Intro

Do you want to learn how to get more eyes on your blog posts? If so, you’re far from alone!

Business leaders and bloggers across all industries know that content marketing is one of the best ways to reach their target audience. The thing is, it takes time and patience to create articles that look good and resonate with readers.

The last thing you want to do is put in all that work only for no one to see your post. That’s why it’s important to do everything you can to get traffic to your article after it’s live. When people have an easy time discovering your content, you can expect to see a significant boost in traffic, engagement, and sales.

But as you may know, this is easier said than done.

7 Ways to Get More Traffic to Your New Blog Post

Generating traffic can be particularly challenging if you’re a small business owner or a new blogger. From a search perspective, 90% of websites get zero organic traffic from Google, which is a pretty astounding figure!

You don’t have to be a part of the majority. Instead, you can create click-worthy content that keeps people coming back to your site, and I’m going to show you how.

Today, we will share 7 actionable strategies you can use to increase traffic to your newly published article.

Let’s begin!

1. Create high-quality, useful content

If you want to see consistent traffic, you need to create high-quality content that matters to your target audience. Think of it this way: if someone visits your site for the first time and likes what they see, they’ll probably come back again.

On the other hand, if a person feels misled (for instance, the website shares clickbait) they may leave and never return to the offending site.

You want to make sure new visitors have a top-notch experience and find value in your content so they can become future traffic. The best way to do this is to get to know your target audience and create customer-centric content. Conduct surveys, read feedback forms, check your on-site analytics, and research the people you want to see your content on social media.

Put all of this information together so you can build customer personas. Customer personas, also called buyer personas, highlight the goals, needs, pain points, interests, and demographics of your audience. They are essential for creating articles that matter to readers.

Here’s an example of a buyer persona. You can see how this resource can help you brainstorm and create useful content in the future.

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2. Add internal links as new content is published

You can drive more traffic to your newly published blog post by adding internal links to relevant content on your site. As you publish new posts, go back to older content and link to the new pieces. This strategy helps readers discover more of your content and keeps them on your site longer.

Creating a network of internal links makes it easy for readers to browse your content. For instance, if you link a new article to one of your most popular posts, there’s a good chance readers will discover it by clicking the recently placed internal link in the old post.

My advice is to sprinkle links naturally throughout your content so they provide value to the reader, and be sure to mix up your anchor text.

There’s no doubt internal links are an easy way to boost traffic, but to get the most value, you have to build a library of content on your site. The more content you have, the more opportunities you have to link between posts. But start small and link new posts to your most popular content. As your content base grows, so will your traffic.

3. Make sure your articles are SEO-friendly

Now, let's talk about search engine optimization (SEO). If you want your content to rank in the SERPs, you have to take steps to make sure it's optimized for your audience and Google.

If you're wondering how this can help you get more eyes on your site, consider this: websites with optimized blogs see about 55% more traffic and 434% more pages indexed by Google when compared to websites without blogs. Shocking, right?

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Here are a few tips you can use to ensure your articles are SEO-friendly.

• Write in a conversational tone. Use simple, easy-to-read language rather than technical jargon. This writing style will help search engines (and readers) understand your message.
• Use subheadings, lists, and images. Break up your content with visuals and headings to make it more scannable and appealing to readers and search engines.
• Optimize for long-tail keywords. Find relevant keywords and key phrases that matter to your audience. Use the words you'd like to rank for throughout your post. (Check out the example from Ranktracker’s keyword finder below!)
• Add schema markup. Use schema markup to help Google understand your content and index it properly. In my experience, this is one of the best ways to improve your search presence.
• Include relevant links and sources. Link to other helpful posts and resources so you can build your credibility. People are more likely to trust your business if they see that you consistently link to reputable sources.

4. Repurpose content for social media

Did you know that around 82% of successful marketers repurpose their content? Repurposing is the process of taking an existing article and changing it in a way that appeals to your audience.

For example, you could take your most recent blog post and make a bunch of YouTube Shorts that highlight key statistics and takeaways in your article.

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Similarly, you can take that same post and create a long-form video that explains what's in the post and has a few extra examples. I like to make these types of videos and add them to the original article so users have more than one way to enjoy our content.

These are just two ways to repurpose. You can also turn articles into highly engaging infographics or compile tutorials into a free online course.

The goal of this strategy is to reach people who have never heard of your brand or simply want another way to enjoy your content. I believe this is one of the best ways to draw in new traffic and keep existing customers coming back for more.

5. Start building your email list

Building an email list should be one of your top priorities. An email list gives you a direct line of communication to your readers and is a great way to get day-one traffic to your new articles.

My advice is to build a few lead magnets for your website to entice visitors to join your list. Simply put, a lead magnet is a special piece of content or promotion that people can get if they give their name and email address. After they get what they signed up for, they can choose to receive more emails from your business.

Below is an example of a quiz-style lead magnet. After the user finishes the quiz, visitors are asked to enter their email address so they can get the results.

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Once you've started generating leads, you can create newsletters and other emails that invite users to check out content on your website. For example, every week, you can send a roundup email that shows off your latest blog posts.

You can choose to create a lead magnet just like this or go for something different, like offering first-time visitors 20% off their first order after they subscribe. You’ll have a better chance to incentivize signups if you create offers that appeal to your audience's interests and needs.

The main objective is to get people to join your list so you can start building rapport. If you get this part right, you can convince new subscribers to check out your website on a regular basis.

6. Look for guest posting opportunities

If you want to get more traffic to your site, you may need to write for another publication. This process is known as guest posting or off-site thought leadership, and it's way more common than you might think. In fact, the average blogger writes 1-5 guest posts each month because they know it's a great way to drive more people to their site.

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Here's how it works: the person or business looking to promote their article reaches out to publication in the same space. For example, an email marketing SaaS may decide to reach out to a hosting company, since most people who are interested in one of these products are likely interested in the other. Next, they will pitch an article idea to the partner company.

Once the partner publication accepts the pitch, it’s up to the writer to follow their guidelines and write a high-quality guest post where they strategically link to the article they want to promote.

After the company reviews and publishes the article, the writer can expect to see an influx of traffic from their guest post since many people on the partner site may have never heard of your brand and want to learn more.

7. Host a giveaway

Hosting a giveaway is a tried-and-true way to increase traffic to your new blog. People love free stuff, and a giveaway provides an incentive for them to visit your site.

Here's a sample giveaway so you can get some inspiration for your next event:

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There are two important keys to getting more website traffic from your online contest. The first is to pick a prize that people want. You could offer a highly sought-after product on your website or choose something more general that appeals to a wide audience, like an Amazon gift card. If people don't care about what you're offering, you will have a hard time building traction.

The second key is to create rules that encourage people to engage with your brand. For instance, we typically have multiple entry methods, like visiting a specific page (this is a great time to plug your blog post that needs traffic!), sharing the post, or leaving a comment.

All of these different actions give people a reason to check out your site, which translates to more traffic.

Final thoughts

That's it - 7 proven strategies to drive more traffic to your newly published article! Now, it's time to get out there and take action. The key is to take it slow, so you don't get overwhelmed. Start by experimenting with a few of these strategies at a time. You want to find out what works best for your business so you can start pulling traffic to your site. With a little time and patience, I firmly believe you can compete with some of the big-name publications in your industry.