How to Align Your UX Text with SEO Using 6 Effective Techniques

Intro

_Users have always preferred informative content and UX-oriented website design. So if you want to attract the attention and earn the trust of your audience, you need to integrate SEO methods into the UX content presented on your site. And thanks to this article, you'll learn how to do it to get guaranteed success in a short time. _

UX Writing and its Main Principles

UX-copywriting is micro texts for users that help them find the right website section, choose the appropriate function in an app, or correctly fill out a form on a landing page. In general, micro texts enhance the usability of a website, making it easier to interact with customers. And what are the main reasons why you should think about writing UX texts:

• ✔️ Clear headlines, tooltips, and buttons help make navigation easier and improve behavioral factors. As a result, the site is easier to promote in search results, which means more potential customers will see it. But, of course, in this context, you shouldn't forget about attractive snippets.

• ✔️ After the results of the previous point, you can expect an increase in conversions, as users will be more likely to visit the site and take targeted actions.

• ✔️ How user-friendly the site is and how the company communicates with users determines whether or not customers will return. Well-designed texts help create a positive impression and increase user loyalty.

So micro texts enhance the site's usability, making it easier to interact with customers. However, if you want users to feel comfortable on your site and understand everything, you should adhere to the principles described in the table below.

Write clear texts	Understanding who your audience is crucial. Are your customers beginners or experienced professionals? It determines how often you should use terminology. If you can't do without difficult words, adding explanations is the best option in this case. It's also important not to overload the text to confuse users. The ideal scheme: one sentence is one thought. Or even a paragraph.
Remember about the brevity of the texts	Brevity is the sister of talent. The longer the text, the fewer users will read it. So it would help if you write briefly and to the point, be sure to structure it and add visual accents.
Anticipate the questions	Try to see the site through the customer's eyes and imagine what information might be missing to decide on an order. Then, highlight problem areas, add appropriate explanations, and refine the headings. Ideally, conduct usability testing, communicate to users, and collect their feedback. That way, you'd better know what information to add to the site. Also, you can use the Rank Tracker tool, which tracks the movement of your site up or down in search engine results, giving you the information you need.
Keep a uniform style	All headlines and messages should be consistent with each other. The top skills to set your unique text style to create the inner voice of the project. You don't have to become a comedian, but stepping away from usual phrases is helpful to keep the client in mind.

UX Writing + SEO: Effective Techniques

SEO is an essential part of content optimization, regardless of the field of business. Thus, aligning your UX text with SEO is imperative if you want to boost your site's ranking in top search engines. Moreover, it's elementary to do it using six effective techniques presented further in the article.

1. Define Your Goals in Advance

Some brands start with SEO without a clear goal. That's what you should not do. Think logically: if you don’t know where you’re going, you won’t get anywhere, right? Sure, the overall search ranking of your links will go up, but the main goal of business development is unlikely to be achieved. Don't believe it? Then let's turn to data from Design Advisor, which notes that UX developers spend half their time fixing mistakes made due to faulty planning.

Moreover, 46% of potential customers leave the site because they don't understand what the company can do for them. As you can see, it’s not a good idea to go straight to practice without studying the theory. If we can convince you, move on to goal setting, using any convenient methodology. You can start, for example, with a SMART brainstorming session and a customer journey map. You can also use unique platforms like Best Essay Education to organize your plans and objectives in writing for your team's convenience.

2. Implement UI ideas through SEO

UI is crucial to any web portal, service, or e-commerce store. Aligning UX writing with SEO is a good practice for improving your site's UI. You can use the Keyword Finder feature on the Ranktracker platform to identify trending words and phrases in your field and use them in UI elements. For example, if your site is about real estate, the "Blog" section could be called "Community Real Estate" or something similar at your discretion.

If you combine UX and SEO elements, you'll be able to stand out from your competitors and achieve high search engine rankings without much effort. However, don't also forget about keyword localization if you plan to translate your site into several world languages. In that case, you need to optimize UX for each language separately since the rules of English do not apply to French or any other language in terms of SEO.

3. Create Personalized Content

If you want to increase customers and conversions, then personalize your content. And SEO, in this case, fits perfectly into this context. After writing UX text, the next step is to optimize it to improve search engine rankings. Always keep in mind that if customers don't like your UX content, they'll go to your competitors. If you turn to E Consultancy data, you'll see that 48% of users prefer to abandon a purchase before personalized content is available.

So don't use generic UX messages that aren't focused on the end consumer. Generating leads and working on the organic growth of your business is undoubtedly good. Still, it would be best if you didn't forget about customers, especially since many tools are available today that greatly simplify many routine processes, such as Studicus or Grammarly. And if you want to delegate the process of content editing and personalization fully, you can use Trust My Paper, where you can find a qualified person to do all the work for you in the best way.

4. Use Alt Tags for Multimedia

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Don't skip this point, even if you only target the local market. People may visit your site, including those with hearing or vision problems. And it is where alt tags can help you, improving your UX and search engine rankings. For example, use closed-caption options in your videos for people who are hard of hearing.

Also, include text descriptions in your images to make your content available and enjoyable for people with low vision. Such user-centered optimization allows your brand to gain a positive reputation in the global marketplace.

5. Consider UX Optimization for Mobile Devices

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Attracting a significant portion of the mobile audience to your website is only a matter of time, so it's worth taking care of it in advance. It's also worth it because UX optimization for gadgets differs from content optimization for desktops due to technical limitations. For example, according to 99 Firms, 62% of organic search queries are displayed differently on phones than on desktop PCs. In addition, conversion rates on compact devices are up 64% compared to their counterparts.

Writing UX content aimed at mobile devices is also accompanied by the emergence of new SEO objectives. Smartphone users like concise content with a clear and straightforward message, fast site navigation, user-friendly design, and a clean navigation UI. You can use tools like Hemingway and WoWGrade to modernize your existing content. But before you do it, we suggest using the Web Audit tool so that you don't transfer existing SEO problems to the mobile version.

6. Don’t Forget about CTA and Audience Engagement

And what without a powerful CTA, which is an essential tool in attracting users and the subsequent conversion into customers? Calls to action are a time-tested marketing strategy you must add to your UX text to succeed in your business. The psychology of users works so that if they don't get a clear direction to action at the end of the text, they are unlikely to take the desired action.

Thus, it will be better if you gently guide them to it. Also, it would help if you found the perfect balance between informative writing and calls to action that hit the exact target, leading to the generation of leads.

Conclusion

UX writing combined with SEO can best affect your website's ranking. However, if you want to build on your success, you need to get used to the idea that optimizing this type of content is constant work. Only then will your site's effectiveness grow with every text you publish, and customers will find their way to your site through search engines, bypassing all your competitors.