• TikTok

How Much Does TikTok Pay for Each Video with 10,000 Views?

  • Felix Rose-Collins
  • 4 min read

Intro

TikTok has become a go-to platform for people looking to showcase their creativity, build a following, and make money. If you’ve ever hit 10,000 views on one of your videos, you might have asked yourself, “How much can I actually earn from this?” The answer might surprise you—but it’s not the whole story. Let’s break it all down.

How Much Can You Earn for 10,000 Views on TikTok?

TikTok pays its creators through the TikTok Creator Fund, and for 10,000 views, you can expect to earn around $0.20 to $0.40.

Yes, it sounds small, but don’t worry. This is just one piece of the puzzle when it comes to making money on TikTok. Many creators use other strategies, like sponsorships and affiliate marketing, to significantly boost their income.

How TikTok Decides How Much to Pay You

TikTok doesn’t just pay based on views alone—there are a few factors that come into play:

  1. Number of Views: The more views you get, the higher your payout.
  2. Engagement: TikTok values videos that get lots of likes, comments, and shares because they encourage interaction. More engagement often means more visibility and potentially higher earnings.
  3. Where Your Audience Lives: If most of your viewers are in countries like the U.S., U.K., or Canada, you’ll likely earn more because advertisers in these regions pay higher rates.
  4. Your Niche: Content in certain niches—like finance, beauty, or tech—tends to attract advertisers with bigger budgets, meaning higher earnings for creators in those areas.

What Affects How Much You Can Earn?

Not all videos with 10,000 views are created equal. Here are some factors that influence how much TikTok will pay you:

1. Who’s Watching Your Videos?

Where your audience is located matters. TikTok pays higher rates for viewers in countries with higher advertising budgets, like North America and Europe. So if most of your followers are from these regions, your earnings will likely be higher.

2. How Engaged Is Your Audience?

Videos that spark conversation or get shared widely tend to perform better with TikTok’s algorithm. High engagement can lead to more views, which means more opportunities to earn.

3. What’s Your Content About?

Not all content is valued the same. For example:

  • Tech and Finance Videos: These typically pay more because they attract high-budget advertisers.
  • Comedy or Entertainment Videos: These may have lower CPM rates, but they have a higher chance of going viral due to their broad appeal.

4. Are You Eligible for the Creator Fund?

To get paid through TikTok’s Creator Fund, you need to meet some minimum requirements:

  • At least 10,000 followers.
  • At least 100,000 video views in the last 30 days.
  • Videos that comply with TikTok’s community guidelines.

How to Earn More from 10,000 Views

Earning $0.20 to $0.40 from 10,000 views might not sound like much, but there are plenty of ways to make those views work harder for you. Here are some tips:

1. Create Content That Keeps People Watching

TikTok’s algorithm loves engaging content. Focus on hooking viewers in the first three seconds, use trending hashtags and sounds, and keep your content fresh and creative.

2. Partner with Brands

Even with 10,000 views, you’re valuable to brands. They’re often willing to pay anywhere from $50 to $500 per video for creators with a highly engaged audience. Make sure to pitch brands that align with your niche and audience.

Promote products or services that you genuinely love and earn a commission for every sale made through your unique link. It’s an easy way to supplement your Creator Fund income.

4. Drive Traffic to Other Platforms

TikTok can be a great starting point to build your audience elsewhere. For example:

  • Create a YouTube channel and monetize through ads.
  • Start an Instagram account to land more sponsorships.
  • Launch your own online store or blog.

How Does TikTok Compare to Other Platforms?

TikTok’s payouts are on the lower side when compared to platforms like YouTube. For example:

  • YouTube: Pays around $3–$5 per 1,000 views, depending on ad performance.
  • Instagram: Doesn’t have a direct payout system like TikTok, but sponsorship opportunities can be much more lucrative.

That said, TikTok has a unique advantage: it’s much easier to go viral. One well-timed, engaging video can catapult your views—and your earning potential.

Other Ways to Make Money on TikTok

Even if you’re just starting out, there are several ways to earn beyond the Creator Fund:

1. Host Live Streams

TikTok Live lets your followers send you virtual gifts, which you can convert into real money. Engaging live streams can be a fun way to connect with fans and boost your income.

2. Sell Your Products or Services

Use TikTok to promote your own merchandise, digital products, or even services like coaching or consulting.

3. Collaborate with Other Creators

Partnering with creators in your niche can help you reach new audiences and open up more earning opportunities.

Final Thoughts

For a video with 10,000 views, TikTok pays around $0.20 to $0.40. While that may not sound like much, it’s just the beginning. TikTok offers plenty of ways to earn more money, from brand deals and affiliate marketing to selling your own products. The key is to be creative, consistent, and strategic with your content.

So, are you ready to start turning your TikTok views into cash? Get creative, start posting, and watch those earnings grow!

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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