How AI-Powered Tools Can Help You in Content Creation

Intro

Today, artificial intelligence (AI) is being used in a variety of industries, from healthcare to finance. But one of the most exciting areas of AI is its potential to help marketers with content creation. AI-powered tools are becoming increasingly available to marketers, allowing them to automate mundane tasks, gain insights into customer behavior, and create more engaging content.

In this article, we are going to discuss how AI tools can help users in creating quality & engaging content.

Different Ways How AI-Powered Tools Help in Content Creation Process

Below, we have discussed some of the ways AI tools can help in the content creation process.

1. Research & Idea Generation

To start off, AI-powered tools can be used for research and idea generation.

These types of analytic tools are made to provide extensive results and statistics based on a single query. For example, if you want to search for keywords, you can enter a single word in the provided space and the tool returns thousands of keyword suggestions as well as various statistics like their clicks and search volume, etc.

And how exactly does AI step into all of this? It is AI that enables these tools to understand the input information and then return the relevant answers/statistics for them. A lot of these tools also provide a “ranking difficulty” metric for keywords. This type of metrics (as well as others besides it) are all determined with the help of AI-driven algorithms.

Other than research, another useful application of AI tools in the prepping stages of content creation is idea generation. There are a lot of idea generators available online, and they are programmed to provide suggestions for blog topics based on the provided query. You can see one such idea-generating tool in the image below:

(Source: Portent)

2. Improve Content Readability, Engagement, and Clarity

Moving on, another way in which AI-powered tools can help you in content creation is by allowing you to enhance the readability, engagement, and clarity of your text. That sounds a little vague, so let’s explain what we mean a little.

When we refer to the use of AI for enhancing content quality, we refer to paraphrasing tools. Paraphrasing tools are available in abundance online, and they primarily work to change the provided content in order to make it look different from its original form while retaining the meaning.

However, if you choose the right AI-based tools, there is a lot more that you can do with them other than just churning out different-looking copies of the same content.

When it comes to advanced, high-end tools (we’re talking about the most popular ones like Editpad, Paraphraser, etc.), there are different modes available that are made to make different changes to the given text.

For example, if you use a particular mode in these tools, the fluency of the content is improved. Similarly, some modes are for changing the content as well as making it shorter than its original form. Let’s actually demonstrate this before moving on so that you know what we’re talking about:

(Source: Editpad.org)

So, in the example above, you can see that the output is considerably shorter than the input and it is also flows a lot nicely. We did use the “Shorten” mode in the example above, but you get the point.

Just as you can see the changes in the image above, in the same way, you can make changes to virtually any piece of written content that you want. Some of the changes that AI paraphrasers make to the content in order to make it more engaging and readable include:

• Replacing difficult words with their synonyms
• Altering the sentence structures
• Rearranging the words in the sentences
• Shortening phrases by using descriptive words instead

3. AI Tools Can Help in SEO

SEO can be a time-consuming and difficult task. Fortunately, AI-powered tools are now available to help with SEO.

AI-powered tools use advanced algorithms to analyze website content, identify keywords, and generate reports that can help optimize a website’s SEO. These tools can help identify areas of improvement in terms of content, keyword density, and page structure, among other things. AI-powered tools can also help identify potential keyword opportunities and track how well certain keywords are performing

For example, if you hop over to the Yoast Real-Time Content Analyzer, you’ll see that the tool provides different assessments related to the SEO-friendliness of the entered content:

(Source: Yoast SEO Content Analyzer)

AI-powered tools can also be used to track a website’s performance, allowing users to identify opportunities for improvement. These tools can analyze the website’s data, identify areas of improvement, and provide recommendations for optimization. For example, AI-powered tools can be used to identify underperforming pages and suggest strategies to improve them. This can help businesses stay on top of their SEO game and ensure that they are taking advantage of all opportunities to increase their ranking.

A good example of this can be seen in the ‘Site Audit’ feature offered by a lot of online analytic tools.

Although we aren’t discussing this in earnest, but if you want to learn more about how you can optimize a normal website or an online store, check out this post.

Final Verdict

AI-powered tools are becoming increasingly popular for content creation. These tools can help you create content that is more relevant to your audience and more efficient to produce. However, it’s important to be aware of the risks associated with using AI-powered tools and to always double-check their output for accuracy and bias.