How AI-Generated Content Increases Your Google Authority

Intro

Artificial intelligence (AI) is rapidly changing the world, and it’s also increasing your SEO value. AI tools are automating tasks; they’re improving keyword research and creating more engaging content. This industry is exploding. Building Google authority is important for a digital content strategy. Google authority refers to the credibility and trustworthiness of a website—or the totality of your online presence.

You may not be thinking about how you’re benefitting from AI every day, but these are AI tools that many of us take for granted.

• Virtual assistants like Siri and Alexa. Siri was released in 2010!
• Fraud detection in financial institutions.
• Autonomous vehicles/Self-driving cars
• AI natural language processing (NLP) for chatbots and customer service.
• Image and facial recognition in security systems.
• Medical diagnosis and healthcare systems.
• Image enhancement apps that are proliferating.

Source: TechPP

Users gain more from AI than just improved Google search results. Thanks to machine learning and artificial intelligence, many other tasks are also made easier by automation, personalization, and improved user experiences. We’re saving hours and hours of time each week because of AI.

How AI is affecting SEO

• Automated keyword research: AI tools help SEO professionals automate keyword research by analyzing search trends, identifying high-intent keywords, and suggesting related keywords. This is saving SEO professionals time and effort.
• Content creation: AI tools can be used to create high-quality content that is optimized for search engines. These tools can generate content that is relevant to the target audience, informative, and engaging.
• Personalized search results: AI is being used to personalize search results for individual users. This means that the results that a user sees will be tailored to their interests and search history. This can make it more likely that users will click on a website that is ranked high in the search results.
• Image and video recognition: AI is being used to improve the way that images and videos are indexed by search engines. This means that images and videos will be more likely to appear in search results, which can be a valuable way to attract traffic to a website.
• Chatbots: AI chatbots are being used to provide customer support and answer questions from users. This can free up SEO professionals to focus on other tasks, and it can also improve the user experience for visitors to a website.

An industry in its infancy that is deeply entrenched

Source: sas.com

Take a step back to see how deeply entrenched AI is in US businesses—in an industry that is just getting started. I started using Writesonic, an AI content writer, in 2021. I’m now using six AI applications on a daily basis and will likely pick up a couple more in the months ahead. Applications keep adding more functionality and there’s duplication. According to Don’t Do It Yourself:

• Bloggers who use AI spend about 30% less time writing a blog post.
• 66% of bloggers who use AI primarily create How-To content.
• 36% of executives say their primary goal for incorporating AI is optimizing internal business operations.
• 75% of companies plan to use AI systems to eliminate fraud.
• 72% of adults in the U.S. think that AI can handle repetitive tasks.
• 77% of people use a service or device that is AI-powered.
• 25% of businesses have integrated AI into their operations.

AI-generated content: AI writers generate human-like content

AI-generated content: AI writers generate human-like content

AI writers are a valuable tool for businesses looking to boost their online presence and productivity. Adding these advanced systems to a digital content strategy results in high-quality articles, blog posts, and social media updates.

AI writers use algorithms to analyze vast amounts of data and generate well-structured, informative content. This is saving businesses, specifically their SEO writers time and resources while ensuring consistent and engaging content.

Understanding Google authority and its importance for a digital content strategy

We’re back to E-E-A-T. Experience, Expertise, Authoritativeness, and Trustworthiness. This is Google’s content mantra and establishes our own content quality guidelines.

Understanding Google authority and its importance for a digital content strategy

Google authority refers to the credibility and trustworthiness of a website—or the totality of your online presence. It’s Google authority that determines a website's AI ranking in search engine results pages (SERPs). Websites with high Google authority are more likely to appear on the first page of search results, attracting more organic traffic and potential customers.

Building Google authority is essential for online businesses, as it directly impacts their visibility and online success. A website with high authority becomes a go-to source of information, attracting inbound links from other reputable websites. These backlinks signal to Google that the website is trustworthy and deserves a higher AI ranking. Along the way, you’re being positioned as an expert.

AI and SEO: Content and its impact on your Google authority

With the rise of AI content, SEO is undergoing significant changes. AI writers can produce high-quality, SEO-friendly content at scale, helping businesses improve their search-engine rankings and, ultimately, drive more organic traffic.

AI-generated content is optimized for search engines, incorporating relevant keywords, meta tags, and other SEO best practices. These algorithms are constantly learning and adapting to the latest SEO trends, ensuring that the content they produce aligns with search engine algorithms' requirements.

It’s critical to strike a balance between AI-generated content and human creativity. While AI writers excel at generating factual and data-driven content, it’s still humans, the SEO writers, that provide their unique perspectives and storytelling abilities. We’re still providing the connection that reaches people on an emotional level.

Can Google detect AI-generated content?

The jury may be out on that one. But just as important is that users will detect AI-generated content. AI-generated content is still made by machines. It lacks the examples, stories and emotion that makes us want to keep reading and look forward to the next article. Even the best AI content writers produce stiff, uninteresting content. It takes human intervention to produce a successful article. This will change as we program our AI writers to reflect our own voices and writing styles.

Source: TopAI.tools

Benefits of AI: Tools for content creation. AI tools can help:

Generate content at unprecedented speeds, allowing businesses to produce a high volume of articles and blog posts quickly.

• Improve the quality of content. These algorithms are trained on vast amounts of data that include articles, research papers, and other relevant sources. By analyzing this information, AI writers can produce well-researched and factually accurate content.
• Businesses maintain a consistent brand voice and style. Algorithms can be trained to mimic the tone and writing style of a particular brand, ensuring that the generated content aligns with the company's values and messaging.

Case study: Successful use of AI writers to elevate Google authority

A viral case study has become a bit of a classic from Jake Ward’s Twitter post about a website in the B2B SaaS/finance industry These are the highlights.

If you want to grow from an SEO standpoint, you have to do your keyword research. You also have to know what your audience is searching for. For content creation, Jake used Byword.ai, and produced thousands of content pieces daily. He used ChatGPT 3.0, 3.5 and 4.0. The 4.0 version generated more creative and realistic text formats. It also carefully followed instructions and made sure that bots could crawl the site.

• The sheer volume of content that Byword.ai can produce is staggering. Thousands of pieces daily, 300K monthly visitors, 750K monthly visitors after 12 months
• 4,000 keywords ranking in positions 1-3
• 13,000 keywords ranking in positions 4-10

Jake used a 3-stage funnel strategy

• Awareness: Scale content production with AI for generic top-funnel topics.
• Consider: Human writers create personal experiences and emotions, especially for ranking content.
• Convert: Rely on writers to convert readers.

While most of us likely don’t have the resources to support a project of this scale, the takeaway is that the AI writer produced results. Key was Jake’s doubling down with keyword research and AI SEO tools and doing a lot of testing to make this a successful project.

How to leverage AI writers to improve your Google authority

• Identify your target audience and their needs. Understanding their interests and pain points will help you write content that attracts organic traffic. If you haven’t created a customer persona, this is a good time to do it. It will help you identify your ideal client.
• It always comes down to keyword research. Identify relevant keywords and phrases that your audience is searching for and incorporate them into your content. AI writers can suggest relevant keywords and analyzing their search volume and competitiveness.
• There are lots of keyword research AI SEO tools. Google’s keyword planner is a free SEO tool. I use Ahrefs. Moz is another high-performing keyword research tool. Choose one, get comfortable and learn to use it. It all starts with keyword research.
• Ensure that your content is unique and original. Google hates duplicate content. It gets confused and ends up not ranking it at all. Duplicate copy is not just the content on your own site, but copy anywhere on the internet.
• Create a content calendar to keep you on track. Spend time each week on Google AI content planning. Identify the articles you can write about each week and add them to your content calendar. Vary the topics and make sure they align with your niche.

Website analytics: Essential to growing your Google authority

Keep track of your website’s analytics.

• The number of people who are visiting your site
• How long they stay on your website and what pages they’re visiting
• How they entered your site—from what domain
• Tracking information provides key information about user preferences that will help you know what kinds of information to keep and replace

Tips for optimizing AI-generated content for search engines

While AI writers provide an efficient way to create content, it is essential to optimize the generated content for search engines.

• Include relevant keywords naturally throughout the content, ensuring they flow seamlessly within the text. Avoid keyword stuffing.
• Craft compelling meta titles and descriptions that entice users to click on your content.
• Readability: Break up content by creating subheadings, bullet points, and short paragraphs.
• Optimize images and other media elements by providing descriptive alt tags and optimizing file sizes. Images should be maximum 1200 pixels.
• Regularly update and refresh your content to keep it relevant and up-to-date.

By following these optimization tips, you can maximize the potential of AI-generated content and improve your website's visibility in search engine results.

Best AI content generator

What to look for when evaluating an AI writing tool:

• Accuracy and quality of the generated content. Look for tools that produce coherent, well-structured, and grammatically correct content.
• Customization options. Some AI writing tools allow you to train the algorithms on your specific brand voice and style, ensuring the content aligns with your company's messaging.
• Integration. Look for tools that seamlessly integrate with your existing content management system, making it easy to publish and manage the generated content.

Digital content strategy: A balance of AI and human-written content

• Regularly review and edit the AI-generated content to ensure its accuracy and authenticity. Keep in mind that the AI writer is pulling content from a vast trove of data. That data can be incorrect and biased.
• Use AI writers to automate repetitive content creation tasks, allowing your human writers to focus on more creative and strategic work. AI writers are great for something like a retail store with product descriptions. These are short and repetitive. There is a focus keyword for each description.
• Monitor and analyze the performance of AI-generated content to identify areas for improvement and optimization. This industry is moving fast.

AI marketing tools use AI to enhance marketing strategies and improve overall performance

These AI marketing tools automate data analysis, customer profiling, content creation and behavior history. Businesses leverage these AI tools to learn more about customer behavior, streamline processes, and boost their marketing efforts. For an ecommerce site for instance, they can learn from customers’ shopping history and market directly to them. This personalization is key to client acquisition and retention.

Conclusion: Embracing the future of content creation with AI writers

• AI writers have the potential to revolutionize content creation. For businesses, this offers a way to improve their Google authority and attract more organic traffic.
• By understanding the benefits of AI tools, optimizing the generated content for search engines, and incorporating AI writers into a comprehensive content strategy.
• This technology is quickly advancing, and AI algorithms will become even more sophisticated, enabling businesses to create highly engaging and valuable content.
• With the right approach and digital content strategy, AI writers can elevate your Google authority and position your business as a trusted source of information in your industry. And you’re the expert.