Intro
Google has updated its guidance on the beta carousels structured data, which is intended for users in the European Economic Area (EEA). This update provides specific instructions for implementing structured data on summary or category pages and paginated categories, aligning with Google's preparations for the Digital Markets Act (DMA).
Carousel (Beta) Rich Results for Aggregators & Suppliers
The Carousel (Beta) rich results feature is designed for sites related to travel, local services, and shopping. It allows Google search users in the EEA to scroll horizontally across tiles that contain relevant information for their queries. Websites utilizing this structured data become eligible to appear in the new carousel rich results format.
Updated Documentation
The recent update includes a new paragraph added to the existing structured data carousels (beta) documentation, offering guidance on marking up items on summary or category pages, as well as paginated categories.
New Guidance Added:
“Mark up all items that are on the summary or category page. For paginated categories, add an ItemList to each subsequent page and include the entities that are listed on that page. For infinite scroll, focus on marking up the entities that are initially loaded in the viewport.”
Reason for the Update
The changelog notes that this update was made in response to a user question received through the feedback button. The question was about how to implement this markup for categories with many items, such as paginated content or infinite scroll.
Implementation Tips
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Summary or Category Pages: Ensure all items on these pages are marked up.
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Paginated Categories: Add an ItemList to each subsequent page, including the entities listed on those pages.
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Infinite Scroll: Focus on marking up entities that initially load in the viewport.
Conclusion
The updated guidance aims to help webmasters properly implement structured data for carousels, ensuring better visibility and user experience for EEA users. By following these guidelines, sites can improve their chances of being featured in Google’s new carousel rich results.
For more detailed information, refer to the updated documentation: Structured Data Carousels (Beta) – Guidelines.
