• Image SEO

Google Search Now Supports Labeling AI-Generated or Manipulated Images

  • Felix Rose-Collins
  • 2 min read
Google Search Now Supports Labeling AI-Generated or Manipulated Images

Intro

Google has updated its documentation to support labeling images that are AI-generated or AI-manipulated. The "AI-generated" label has moved out of Beta, and new metadata standards for identifying AI-manipulated images have been added.

Key Updates:

1. Full Support for AI-Generated Labels:

  • Google’s “AI-generated” metadata is now fully supported in search results, no longer in Beta.

2. Metadata for AI-Manipulated Images:

  • New metadata standards are now supported for labeling images manipulated with AI techniques such as inpainting and outpainting.

IPTC Photo Metadata

The International Press Telecommunications Council (IPTC) sets standards for photo metadata, allowing images to be labeled with details about copyright, licensing, and descriptions. These metadata standards are used by Google Images to provide additional information about images, improving their visibility and usability.

Google’s Documentation Explains:

  • Specifying image metadata allows Google Images to display more details, such as creator information, usage rights, and credit information. This can make images eligible for features like the Licensable badge, providing links to licensing details.

AI Image Manipulation Metadata

Google has adopted metadata standards for images manipulated by AI algorithms, typically convolutional neural networks (CNNs) and generative adversarial networks (GANs). Two primary forms of AI image manipulation are covered:

1. Inpainting:

  • Enhancing or restoring images by filling in missing parts or adding new elements.

2. Outpainting:

  • Extending images beyond their original borders, adding more content than was in the original.

New Metadata Property:

  • The new property, compositeWithTrainedAlgorithmicMedia, indicates that an image is a composite created with AI algorithms. This metadata is embedded in the digital image, not structured data.

Documentation Addition:

  • Digital Source Type:

    • compositeWithTrainedAlgorithmicMedia: Indicates the image is a composite created with trained algorithmic media (e.g., inpainting or outpainting operations).

Lifting of Beta Status for AI-Generated Labels

Google has removed the Beta status from the algorithmicMedia metadata specifications. This means images created purely by AI can now be labeled as AI-generated using the algorithmicMedia metadata.

Previous Documentation:

  • Included a second paragraph indicating Beta status, now removed.

Practical Implications

1. Enhanced Transparency:

  • These updates enhance transparency by clearly labeling AI-generated and AI-manipulated images, helping users distinguish between human-made and AI-created content.
  • With proper metadata, AI-generated and manipulated images can be more accurately categorized and displayed in search results, providing better user experience and search accuracy.

3. Adherence to Standards:

  • By following IPTC standards, Google ensures consistency and reliability in how image metadata is handled across platforms.

Conclusion

Google's support for labeling AI-generated and AI-manipulated images marks a significant step in enhancing transparency and accuracy in image search results. These updates align with IPTC standards, making it easier for users to identify and understand the nature of the images they encounter in search results.

For more information, you can read Google's updated documentation on Image Metadata in Google Images.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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