Funding Rounds for SaaS Platforms that Work in Marketing in 2023

Intro

Let's get right to the point!

Below you can find some interesting funding rounds that took place in 2023. All of these companies (startups) are related to marketing and marketing tools. And if, after reading this article, you want to know how to raise seed funding for a startup, you can read about it at the following link: https://www.thesaasnews.com/article/how-raise-seed-funding-for-startup

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February, 2023 - Addressable, a Tel Aviv, Israel-based startup offering SaaS-based Web 3 marketing solutions has raised $7.5 million in seed money to advance the development of its Web 3 marketing technology stack.

North Island Ventures, Mensch Capital, and other investors joined the round, which was headed by Viola Ventures and Fabric Ventures.

With the help of this funding, Addressable will hasten the uptake and growth of its software as a service (SaaS) platform, which provides Web3 marketing teams with a highly effective end-to-end solution for efficiently reaching new audiences through the matching of social audiences and blockchain activity.

March, 2023 - Birdseye, a Toronto, Canada-based all-in-one marketing analytics platform for Shopify companies, reported that Drive Capital provided a $500,000 pre-seed investment.

With this funding, Birdseye will be able to grow its core technical staff and keep creating marketing technologies driven by artificial intelligence (AI).

March, 2023 - Prescient AI, a marketing attribution platform located in Miami, Florida that optimizes ad expenditure on the privacy-focused internet has revealed that it has acquired $4.5 million in initial investment.

Leading DTC executives like Troy Osinoff participated in the round, which was led by Blumberg Capital and included participation from CEAS Investments and Darling Ventures.

The money will go toward implementing new AI features that will enable advertisers to confidently maximize their ad expenditure.

March, 2023 - SOCi, a marketing platform for multi-location companies built in San Diego, California, declared that it has received a total of $120 million to invest in a cutting-edge range of artificial intelligence marketing solutions and to expand into new markets.

JMI Equity led the round, and Blossom Street Ventures, Vertical Venture Partners (VVP), and strategic investor Renew Group Private Limited participated as well.

Along with investing in artificial intelligence technology, SOCi plans to utilize the funds for market expansion, including produced items.

July, 2023 - SpeedyBrand, a San Francisco, California-based startup that offers SMBs marketing content driven by generative AI has raised $2.5 million in funding.

Y Combinator and GV, Google's venture capital division, led the investment. The firm is valued at $15 million after fundraising.

SpeedyBrand plans to provide more text and picture generating tools with the increased money. Through the use of generative AI, SpeedyBrand seeks to offer small- and medium-sized businesses (SMBs) reasonably priced, superior SEO content.

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August, 2023 - Apollo.io, a go-to-market (GTM) solution provider for sales and marketing teams located in San Francisco, California, secured $100 million in Series D fundraising, increasing its total capital to over $250 million and nearly doubling the company's valuation to $1.6 billion.

Bain Capital Ventures led the fundraising round, and Sequoia Capital, Tribe Capital, and Nexus Venture Partners also participated.

The money will be utilized to speed up the platform's expansion and improvement at Apollo.io. With the intention of more than doubling its staff, the firm intends to utilize the cash to increase the number of employees.

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August, 2023 - Luxury Presence, a proptech startup based in Los Angeles, California, offering growth marketing solutions, has secured $19.2 million in Series B-1 funding to expedite its product development.

Bessemer Venture Partners spearheaded the investment round, with Switch Ventures and other current investors joining in. Over $52 million has been raised by Luxury Presence since its 2016 beginning.

Luxury Presence specializes in offering brokerages, teams, and agents in the real estate industry growth marketing solutions.

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September, 2023 - Ometria, an AI-powered consumer marketing platform located in London, UK, has raised £8 million ($10.6 million) in investment.

The source of the funding was CIBC Innovation Banking.

The money will be used to boost the platform's North American growth and improve its AI capabilities tailored to the retail industry.

September, 2023 - Streamforge, a Montreal, Canada-based artificial intelligence company that focuses on influencer marketing for video game publishers and companies has acquired $1.2 million in seed money.

Triptyq Capital led the round, while other angel investor organizations, including Leansquare and Telegraph Hill Capital, also participated.

The business plans to utilize the money to expand into North America, Asia, and Europe when it has finished extending its technological infrastructure to enroll more brands and publishers.

October, 2023 - Tofu, a generative AI platform for scalable, hyper-personalized omnichannel marketing campaigns, located in San Mateo, CA, has raised $5 million in venture capital.

Index Ventures led the round, with participation from Liquid 2 Ventures, Stage 2 Capital, and SignalFire.

San Francisco and London-based Index Ventures is a venture capital business that was founded in 1996. The company looks to invest in businesses in the following areas: fintech, data, entertainment, business applications, artificial intelligence, machine learning, healthcare, media, mobile, open source, retail, security, and talent.

November, 2023 - Malou, a digital marketing solution specifically designed for the restaurant industry, based in Paris, France, has raised over $10 million in funding.

Several restaurant clients, as well as SaaS B2B experts henQ, Bleu Capital, and The Fork founder Bertrand Jelensperger and former Lightspeed CPO Jim Texier lead the investment round.

The cash will be used by the firm to expand globally in France, Europe, the Middle East, and the United States; it will also be used to improve product functionality and accelerate growth in France.

December, 2023 - Arcane, an AI co-pilot for marketers based in London, UK, has raised $5 million in seed money.

Accel led the investment, and Cocoa, Firstminute Capital, Kima Ventures, and Seedcamp also participated.

Prior to the platform's open beta debut later in the year, the funds will be utilized to grow Arcane's data and technical teams and improve the AI capabilities of the platform.

December, 2023 - Stensul, a New York-based startup that provides a platform for marketing creation has raised $34.5 million in Series C funding.

Leading the round was Sageview Capital, which was joined by new investor Edith Harbaugh, who is also the executive chair and co-founder of LaunchDarkly, as well as current investors U.S. Venture Partners (USVP), Javelin Venture Partners, Uncork Capital, and Lowercase Capital.

The business intends to deploy the additional funds in product development, strengthening AI capabilities and quickening enterprise adoption.

You can read more interesting news about financing startups or SaaS companies on this website The SaaS News. The website publishes such news on a daily basis, so you'll always be up to date.