Intro
Design an influential newsletter sign-up form that increases your email list and drives engagement with target customers. An effective form will draw eyeballs to itself, build trust, and attract people to sign up for the newsletter. This article shares some great newsletter sign-up examples.
Clear and Compelling Value Proposition
A clear and compelling value proposition explains why someone should subscribe to your newsletter. It describes the benefits and sets expectations for what they will receive in return. Without a great value proposition, potential subscribers will simply look past your form and be unable to see what it offers.
- HubSpot. HubSpot's newsletter signup example promises "marketing tips and tricks" to be delivered directly to your inbox. This compact message tells the future subscriber what to expect immediately.
- Litmus. Litmus claims to offer "Insider email industry tips and news" that appeals directly to professionals looking for specialized knowledge related to the industry in general. Emphasizing the value of the content in these unique areas allows Litmus to get very specific to the target audience.
Key Takeaways
- Be clear. State clearly what the subscriber will get. Vague promises are a no-brainer. Focus on the specific benefits.
- Benefits highlighted. How the content will benefit the subscriber can be educative, entertaining, or special offers.
- Power words. Words like "exclusive", "free", and "insider" can make your offer more enticing.
Design That Is Intuitive And Simple
A simple and intuitive design of the sign-up form really helps finish the process fast with the least amount of friction and enhances conversions. Complicated sign-up forms work as a disincentive towards subscribing, building high bounce and low sign-up rates.
- Airbnb. The Airbnb sign-up form is sleek. It has only one field for the visitor's email ID and, after that, only one simple CTA button. Making it this simple ensures there are no distractions and temptations for one to keep subscribing.
- Moz. Moz's design is clean, with few fields that ease the completion process and a straightforward call to action. This way, users can easily sign up. This is a reduction in user work.
Main Learnings
- Ask only necessary information. The fewer the fields, the higher the chance of sign-ups.
- Obvious call-to-action. Make it stand out and clearly articulate what will happen after pressing.
- Mobile-friendly design. Ensure that your form is responsive and looks good on all devices. Many people sign up from mobile devices.
Social Proof and Trust Signals
- OptinMonster. OptinMonster displays the number of subscribers to instill some trust that others need to join the list. A large subscription number reflects social proof and indicates the potential importance of the newsletter.
- The Hustle includes testimonials from satisfied readers. If the readers usually give good feedback on the newsletters, it usually convinces another person that the newsletter is worth it.
Key Takeaways
- Show numbers. Show how many people are subscribed at the moment. Big numbers can make you trust and like the place.
- Use testimonials. Use quotes from other people's testimonies. Real experiences can build rapport with your visitors and help increase your numbers.
- Show endorsements. Show endorsements from well-known figures or organizations. This can add extra credibility.
Incentives and Lead Magnets
Offering some incentives in the form of lead magnets can significantly help increase the sign-up rate by providing the subscriber something immediately of value. Freebies, discounts, and exclusivity to exclusive content are tantalizing offers that can easily make users want to leave their email addresses.
- Neil Patel. Neil Patel provides a free SEO guide in exchange for an email sign-up, a way of blocking the user through valuable content.
- Smart Passive Income offers free motivation for subscribers and exclusive content, which draws the audience to the website and strengthens the proposition.
Key Takeaways
- Give a compelling reason for an email address. This can be a guide, eBook, discount, or exclusive access.
- Point out an incentive. The incentive should be visible in a good size and at a premium spot on the sign-up form.
- Ensure relevance. The offer should be relevant to your subscribers' needs and desires.
Urgency and Scarcity
Using urgency and scarcity will make the subscriber act quickly. For example, people are more likely to sign up if they perceive that they'll miss out on a great offer.
- Groupon. Groupon often uses countdown timers and real-time gifting opportunities on the site. Users must subscribe quickly to catch the offer soon before it expires.
- Backlinko. Backlinko uses phrases like "Join now before it's too late". This creates urgency, such that as a subscriber, one has to act in case they need something rather than just putting it off to a later date.
Key Takeaways
- Use countdown timers. Displaying a countdown timer to express time-limited offers. This would build urgency.
- Show limited availability. Express that it's either available for a limited number of people or for a limited time.
- Immediacy. Use text like "Sign up now" or "Don't miss out" to encourage urgent actions.
Personalization and targeting
The relevance to users is gained through personalization and targeted messaging. Make your sign-up form more relevant and engaging by relating to as many audience segments as possible.
- Netflix. It's personal, a specific target, and activity-based recommendation or messaging. Netflix makes sign-ups appealing and relevant.
- Amazon. It reaches out to users with contextually relevant offers and recommendations based on their browsing history and purchasing from Amazon. This increases the chances of sign-ups, as it shows related content.
Key Takeaways
- Segment your audience. Design different sign-up forms for various segments of your audience. Make sure that the messaging and offers are based on the interests and likings of each segment.
- Use personalization. Add personal touches like the user's name or preferences to make the form more engaging.
- Track behavior. Track user behavior and use this information to form your sign-up strategy. Personalize the content with respect to user actions and preferences.
Conclusion
Effective newsletter sign-up forms share the following common factors: a clear value proposition, simple design, social proof, enticing incentive, urgency, and personalization. By analyzing examples of newsletter sign-ups, such as the one below, you'll learn how to create an outstanding sign-up form that will attract and keep your subscribers.
