Intro

Ecommerce SEO Case Studies: How Other Businesses Are Driving Results

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Ecommerce is now more competitive than ever. Practically every industry has seen a rapid influx of new brands. Online businesses need competitive advantages that will help them stay relevant and grow their business. SEO can be that advantage.

SEO is one of the best ways to sustainably grow your ecommerce business. It can help you expand reach, improve domain authority, increase traffic, and boost sales. When done right, it can also outperform paid search in the long term by a wide margin. Consider that organic search is responsible for 43% of all ecommerce traffic. In fact, ecommerce SEO has an ROI of 1,600% compared to paid search ads.

Not only do you save on the cost of multiple PPC campaigns, but you can also get more value out of your ad spending. You see, by improving your domain authority, you can also improve your bid price when setting up your Google Ads campaign.

Ecommerce businesses have caught onto the many benefits of investing in SEO. Often in partnership with a digital marketing company, they’ve been prolific in how they use SEO to level up their online presence. Here are some of the successful strategies they’ve employed.

1. Sawyer Twain: Technical SEO

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   SEO can be quite a technical practice. A big part of this is addressing issues that affect user experience and in turn, search rankings.

   A number of these fixes came in handy for Sawyer Twain, an ecommerce company that sells high-end game room furniture, such as pool and shuffleboard tables. They partnered with Coalition Technologies to improve their SEO along many fronts, including their page load speeds, mobile responsiveness, and resolving a host of other negative SEO indicators.

   In less than a year, Sawyer Twain’s organic search revenue went from $4,000 a month to $37,000 a month. Their organic traffic increased by 216%, organic sessions by 559%, and new organic users by 521%. All in all, their year-on-year revenue grew by a whopping 3,647%.

   These results are quite replicable by implementing SEO best practices. You can improve page load speeds through better hosting, deploying a Content Delivery Network (CDN), and optimizing and compressing images across your site.

   Also, make sure you pay attention to device optimization. Sixty percent of all ecommerce sales come from mobile users. So, if your site isn’t mobile responsive, you’re losing out on a big chunk of your customers.

   You should also ensure your site follows a logical structure and that your pages are interlinked appropriately. Submitting a complete sitemap for your store to search engines will ensure they crawl and index your website quickly and efficiently.

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   The All-in-One Platform for Effective SEO

   Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

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   Finally, use techniques like adding structured data to your site. This is basically a way to structure your content via schema markups at the backend in a way that makes it easier for search engines to understand it. Structured data, such as FAQ schema, is often featured as rich results on search engine results pages (SERPs) and is a great way to boost the visibility of your site.

2. Diamonds Factory: Keyword Optimization

   One of the most important things you can do at the outset of an SEO campaign — or even when you establish your business — is to map out your keyword strategy.

   The keywords you use throughout your website will determine which search queries you rank for. The more relevant your keywords, the more qualified your leads. A well-executed keyword strategy can ensure that the right customers find your site and make more purchases.

   Diamonds Factory, a handcrafted jewelry brand, was able to use keyword optimization to significantly improve its organic performance across metrics. Assisted by their agency, NOVOS, they identified the most valuable opportunities in the market and targeted them with keyword clusters curated to nurture engagement.

   They also created an SEO blog strategy to promote their product range and attributes, while tying it into the customer journey. All in all, these efforts resulted in a year-over-year increase in clicks by 177%, impressions by 114%, organic users by 437%, and organic sessions by 447%.

   Meet Ranktracker

   The All-in-One Platform for Effective SEO

   Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, cause I've got just the thing to help. Presenting the Ranktracker all-in-one platform for effective SEO

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   A good keyword strategy can provide the basis for many of the subsequent SEO steps, such as content creation, link building, and even PPC campaigns. You can use various tools like Google Keyword Planner, Ahrefs, and Semrush to research keywords. It’s a good idea to research your competitors as well to see what kind of keywords they’re using.

3. WhichCar: Content-led Growth

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Content is the cornerstone of an ongoing SEO campaign. It’s a way for you to engage with your audience and communicate new product releases, updates, company news, and more. It also serves as a vehicle for keywords. The more content you produce, the more often you can target keywords and increase your chances of ranking in search results.


[WhichCar](https://www.whichcar.com.au/) benefited from this approach as StudioHawk supported them in executing a holistic SEO content strategy that delivered great dividends. WhichCar is an online portal that has all the information any automotive enthusiast or owner might want, including news, performance reviews, and more.


They began optimizing their content strategy with SEO tools to target specific search intent from readers. They expanded their keyword base and targeted high-volume topics that broadened the outlet’s appeal and allowed new users to discover them. They also resolved a number of on-site issues, including clearing duplicate content and adding internal and external links. 


All these efforts led to a 24.7% increase in organic traffic and 19.6% increase in ranking keywords in eight months.  


Quality content can greatly improve your ecommerce store’s visibility and online authority and help build trust and loyalty among your customer base. It’s important to ensure that all your content is original to avoid penalties for plagiarized content. 

4. Village Cricket Co.: Digital PR

   Digital PR is all about improving your online presence and reputation by acquiring backlinks from high-authority sites. Link building is crucial to the success of any SEO campaign. You can infuse all the right keywords throughout your on-site copy and that will certainly help your SEO, however for search engines to truly see you as an authority in your space, you will need other well-regarded websites to link to you in a relevant context.

   Village Cricket Co. is a niche ecommerce brand in the UK that sells cricket bats and equipment. Led by Freddie Chatt, they made digital PR a key part of their strategy to promote a brand-new website from scratch. They acquired backlinks from several authoritative sites in their space by targeting specific journalists who covered their industry.

   They supplemented these efforts with content-led SEO and product page optimization for a 360-degree approach to SEO. Through their efforts, they achieved significant year-over-year growth with 400% more traffic and 350% more revenue with a lot of room to grow even further.

Takeaway

SEO is a meticulous process that combines technical, marketing, and strategic skills. It can be tricky to get right, but when you do, you’re practically guaranteed increased traffic and growth. Ecommerce brands, especially smaller ones, can benefit immensely from cost-effective growth tactics, like organic SEO, to level the playing field and compete effectively against the bigger players.