Discover 15 Epic SEO Podcasts to Listen to While You Work

Intro

Tired of listening to the same old playlists on repeat during your workday?

Switch it up with some informative and entertaining SEO podcasts.

Not only will you have something new and exciting to listen to, but you can brush up on your search engine optimization skills too.

So grab your headphones and try listening to some of my favorite podcasts.

What podcasts should I listen to learn about SEO?

Some of the best SEO podcasts to listen to are:

• Craig Campbell's Digital Marketing Podcast
• CarrotCast Real Estate Marketing
• The SEO Mindset
• The Search Engine Journal Show
• SEO 101
• Search on Tap
• Work in SEO
• SEO Rant Podcast
• SEO On-Air
• Food Bloggers Pro Podcast
• Authority Hacker
• Search Off The Record (Podcast by Google)
• Niche Website Builders Show
• The Blogging Millionaire
• Marketing Scoop (SEMrush)

1. Craig Campbell’s Digital Marketing Podcast

Why listen to Craig Campbell’s podcast?

Craig has over 20 years of experience in SEO, along with being a business owner and author based in Glasgow.

Every episode is packed with a variety of golden nuggets from some of the brightest digital marketing experts he interviews.

Craig also gets invited to speak on other webinars and podcasts to share his thoughts such as SEMrush, Serpstat, Surfer, SE Ranking, and more.

Back in January 2021, he was named the host of SEMrush’s podcast Affiliate Marketing Academy.

Right now, his publishing schedule is a bit sporadic throughout the year.

I’d like to see Craig put out new podcasts at least once every two weeks.

Host Names:

Craig Campbell

Latest podcast topic(s):

• Aged Domains and ODYS and the Story Behind Them with Alex Drew
• Finding a Niche with Lee Bandoni
• Why your CTR Campaigns Suck with Eean Ovens
• Buy Haro Linnks with Chris Panteli
• Link Building Secrets with Kasra Dash
• Agency Assassin Review with Eean Ovens

Where can I tune in?

Apple Podcasts YouTube Podcasts Google Podcasts Spotify Pocket Casts Overcast Radio Public Castbox

2. CarrotCast Real Estate Marketing

Why listen to CarrotCast?

CarrotCast’s mission is to provide real estate agents, wholesalers, and investors with actionable SEO and digital marketing strategies.

On Tuesdays

Brady, the content strategist speaks about local SEO, negotiation, video marketing, social media, and much more.

On Thursdays

Develop a leadership mindset by learning from the struggles of Trevor, Carrot’s CEO while marketing for one of America’s fastest-growing companies.

I chose to add this podcast to the list because it shares a lot of business and personal growth wisdom that every marketing professional can benefit from.

Host Name(s):

Trevor Mauch and Brady Winder

Latest podcast topics:

• YouTube SEO and ranking in Google and using video with Bryan Sekine
• Google Ads/PPC for real estate investors - what you need to know with Brendan Holmes
• From day job to consistent land and house deals w/ high-ROI marketing w/ Brian Hemmerle
• How to buy back your time: Get unstuck, reclaim your freedom, and build your empire with Dan Martell
• Abundance vs. Scarcity Mindset AKA what makes people happy vs fearful w/ Trevor
• 10x is easier than 2x - How to grow your business by shifting your mindset

Where can I tune in?

Apple Podcasts Spotify Amazon Music Google Podcasts YouTube Pocket Casts Sticher Overcast

3. The SEO Mindset

Why listen to The SEO Mindset?

“Optimize your SEO career, not just the algorithm's” 😃

The SEO Mindset is an amazing show that helps SEO professionals with personal and career development.

We’re people, not artificial intelligence, so it’s important also to maintain the health of our mental and emotional well-being.

Learn from some down-to-earth interviews with real people on what they’ve been struggling with in their careers and personal life since one affects the other.

Host Name(s):

Sarah McDowell and Tazmin Suleman

Latest podcast topics:

• Scaling your SEO Talent with Jordan Koene
• Beat procrastination with the Pomodoro Technique
• Importance of emotional intelligence in our Careers with Ammar Farishta
• Qualities of a Good Leader with Julia Nesterets
• Thinking like an entrepreneur (even if you’re employed)
• Key differences between a coach and a mentor
• Stepping outside your comfort zone with Rejoice Ojiaku
• Running a business with your spouse with Hanna Montgomery
• How to deal with anxiety - Laura shares her experience

Where can I tune in?

Google Podcasts Amazon Music Spotify Apple Podcasts Pocket Casts Stitcher

4. The Search Engine Journal Show

Why listen to The Search Engine Journal Show?

The Search Engine Journal began as a company in 2003 and uses community-based search marketing content.

This year marks its 20th anniversary!

Hear from all sorts of digital marketing experts on topics like SEO, content marketing, social media, and PPC.

Some people have said the shows are boring and have bad sound quality.

While it’s not the most entertaining show I’ve listened to, the guests do share some really valuable messages.

Host Name(s):

Loren Baker

Latest podcast topics:

• Learn to master your website - even if you don’t speak tech with Fiona Allman-Treen.
• Reflecting on 20 years of WordPress with the CEO of WooCommerce
• How to navigate social media trends & emerging AI technologies tech with Jamie Gilpin
• How to create a B2B content strategy for YouTube with Ali Schwanke
• Generative AI - Using tools effectively while avoiding common traps with Eric Enge
• Consulting for equity and avoiding the SEO hamster wheel with Roland Frasier
• Talking AI & SEO plus IndexNow updates with Bring with Fabrice Canel
• What’s great and what’s noise content crafting best practices from SEJ expert panel

Where can I tune in?

Apple Podcasts Spotify Google Podcasts Amazon

5. SEO 101

Why listen to SEO 101?

Beginners can learn SEO from scratch without hearing too much technical SEO jargon.

You can think of it as high school, not college.

This podcast covers a massive amount of SEO topics with 451 episodes already!

Each lesson is about 35 minutes long, including short breaks with sponsored blurbs, event announcements, and digital marketing company ads.

Ross is a certified internet marketing strategist and the founder of StepForth Web Marketing based out of BC, Canada.

John is an SEO thought leader who has been published in the Search Engine Journal and is a frequent speaker at major SEO and Social Media Marketing conferences year-round.

Host Name(s):

Ross Dunn and John Carcutt

Latest podcast topics:

• Bing compares sizes, local landing page tips, and schema with AI
• Google bugs, why blogs rock, and more algorithmic news
• AI quits Google, Google UA historical data, Google Search ranking, April 2023 updates
• Project Magi, the product review update
• Ranking updates, snippet mistakes, Google Bard
• ChatGPT for keyword research, Google product review updates
• Bing and Bard AI discussed, and GA4 helps with analytics
• Google updates and the impact on AI content

Where can I tune in?

Apple Podcasts Google Podcasts Spotify Stitcher

6. Search on Tap

Why listen to Search on Tap?

Pat, Ralph, and Stephan all sat around a table and drank beers while casually talking about SEO and content marketing.

This podcast has 25 episodes; the last recorded episode was in March 2019 probably due to massive hangovers 🍺😆

Even though it seems like a dinosaur now.

I still recommend listening because you can learn many core principles about search marketing.

Have fun seeing if any predictions about the future of search have come true!

Host Name(s):

Pat Reinhart, Ralph Durso, Stephan Bajaio, and more!

Latest podcast topics:

• Science, Search, & The Importance of Mentorship w/ Upasna Gautam
• Millions of SKUs? No Problem! How To Navigate SEO On A Huge Site w/ Jeff Zbacnik
• The Content Revolution & Building Trust w/ Your Customers w/ Rob Levin
• Voice Search, Machine Learning, & The Death Of Black Hat SEO w/ Abishek Rajendra
• How Search Is Evolving And How To Use Data In Smarter Ways w/ Avinash Conda

Where can I tune in?

Apple Podcasts

7. Work in SEO

Why listen to Work in SEO?

There are many career paths in SEO.

You can learn a lot from this podcast if you want to travel the world and do SEO, work in-house, or run your own consultancy.

Sadly, the last recorded podcast is from July 2022, maybe they’re on vacation.

Host Name(s):

Isaline Muelhauser

Latest podcast topics:

• Daniel Cheung - How I deal with imposter syndrome - Australia
• Tina Ehrensberger - SEO in Latin America and the community Latinas en SEO
• Nadia Mojahed - How I learned to manage clients' expectations
• Gus Pelogia - Moving across continents and working as an SEO
• Melissa Popp - SEO Specialist and Digital Nomad

Where can I tune in?

Spotify Apple Podcasts

8. SEO Rant Podcast

Why listen to SEO Rant Podcast?

Mordy is the head of SEO Branding at Wix, a drag-and-drop website builder.

Listen to this podcast for unfiltered feelings and thoughts from SEO experts on what’s working and what to avoid while trying to get on the first page of an internet search.

This podcast is refreshingly updated twice per month on Fridays with its 98th episode in July 2023.

Host Names:

Mordy Oberstein

Latest podcast topics this year:

• Being An LBGTQ+ Ally In SEO
• The Problems with Tracking Rank & SEO
• SEO Testing for the Everyday SEO
• Is Programmatic SEO A Good Solution for Content Generation?
• How to Make Content Memorable: SEO & Beyond
• What Separates Good Keyword Research From Bad Keyword Research?
• How AI Will Change SEO for Self-Creators

Where can I tune in?

Apple Podcasts Google Podcasts Spotify Soundcloud

9. Strategy Sessions Podcast

Why listen to Strategy Sessions Podcast?

Be prepared for really deep-level, intelligent conversations surrounding strategy and well-told supporting stories.

Andi is a wonderful host who interviews high-profile marketing experts that will help you become a more well-rounded marketer.

So if you want to stop hearing about the same surface-level, boring conversations you’ve heard about a thousand times, listen to this immediately.

New episodes come out every 3 weeks so be sure to subscribe.

Host Names:

Andi Jarvis

Latest podcast topics:

• Alchemy in Marketing with Rory Sutherland
• Hamptons Tech Week Special With Stephen Sabo
• Making News Make Money With Barry Adams (Polemic Digital)
• Equality in Marketing (Brighton SEO Special) with Azeem Ahmad
• Fractional Strategy with Bethan Vincent

Where can I tune in?

Apple Podcasts Google Podcasts Spotify

10. Food Bloggers Pro Podcast

Why listen to Food Bloggers Pro?

Don’t let the name of this SEO podcast fool you.

This show is useful for Food Bloggers and “food for thought” for anyone running a niche blogging site trying to grow their income streams, cause people gotta eat. 😋

Feed your appetite for more episodes 1x every week.

I find the episode about balancing life, SEO, and income streams very relatable and you might too.

Host Names:

Bjork Ostrom

Latest podcast topics:

• ChatGPT, Substack, and the Changing Landscape of Food Writing with Dianne Jacob
• Balancing Life, SEO, and Income Streams Over 14 Years of Food Blogging with Anne Mauney
• Navigating the Changing Landscape of Technology in Food Blogging with Lauren Gray
• Why Ann Baum Built a Recipe-Sharing App to Drive Traffic to Food Blogs
• Preserving Family Recipes with a Food Blog with Sarah and Kaitlin Leung from The Woks of Life
• How and Why To Self-Publish a Cookbook with Matt Briel from Lulu

Where can I tune in?

Apple Podcasts Google Podcasts Spotify Stitcher Overcast

11. Authority Hacker

Why listen to Authority Hacker?

This podcast is a must-listen if you want to learn about actionable ways to increase traffic and domain rating or authority.

Other podcasts lack specifics on how to do something, examples, and what types of tools to use.

My favorite recording so far is How to Build 417 Links per Month since I’m doing a lot of guest posting and link building for brands now.

Host Names:

Gael Breton and Mark Webster

Latest podcast topics:

• Ultimate New Pinterest Strategy
• Ex-Forbes Employee Reveals EVERYTHING
• 11 Ways to Diversify Your Traffic
• How To Build 417 Links Per Month with Jason Malone
• Are 1-Click AI Article Generators Good?

Where can I tune in?

Apple Podcasts Google Podcasts YouTube Soundcloud Spotify

12. Search Off The Record (Podcast by Google)

Why listen to Search Off The Record?

The personalities on the SOTR podcast share perspectives about Google Search in a goofy and nerdy way.

The format is kinda like a FAQ and technical support with some info about the inner workings of Google.

Listen to their casual “Google breakroom” style conversations to feel like one of the employees.

Host Names:

Martin, John, and Gary

Latest podcast topics:

• Let’s pick a domain name
• Why is my site not indexed
• Q&A: You asked on LinkedIn, we answered in here.
• Staging and launching a site
• Javascript at Google
• Search and Open Source
• Site moves: Are they getting any easier?
• Search Console help center

Where can I tune in?

Google Podcasts Libsyn Apple Podcasts

13. Niche Website Builders Podcast

Why listen to Niche Website Builders Podcast?

What’s awesome about these podcast sessions is that many of the guests talk about real case studies that have worked for them.

For example, using zero-volume keywords for topical authority helps to be niche and very detailed on the topic to help Google recommend your site quoted by Nina Clapperton.

Bloggers, brands, and investors can listen in as a roadmap to financial freedom.

You can expect about 1-2 new episodes to come out every month.

Host Names:

Mark Mars, Adam Smith, and James De Lacey

Latest podcast topics:

• Matt Phili on building a 6 figure coaching business WITHOUT SEO
• Website Due Diligence: Everything You Need To Know
• David Tao on Selling One of The Largest Fitness Sites + Learn His Methodology
• Behind the Scenes of a Skyscraper Link Building Campaign with Mark Mars from Niche Website Builders
• Nina Clapperton sharing her secrets reaching $30k/m with 165k pageviews

Where can I tune in?

Apple Podcasts Google Podcasts Audible YouTube Podbay iHeart Stitcher

14. The Blogging Millionaire

Why listen to The Blogging Millionaire?

Have you always wanted to make money blogging?

Learn from Brandon who’s turned his blog into a substantial money-making machine with over 1 million monthly visitors in under 2 years.

His content is super relevant if you don’t want to go the affiliate blogging route and stick purely with scaling income with ads.

I found his content relatable because he faces some of the same health problems I’ve been going through like sleep apnea, and how he manages his daily work routine to adjust.

Listen to this podcast if you want to get right into the actionable steps to improve your blog without all the fluff cause “ain’t nobody got time for that.”

Host Names:

Brandon Gaille

Latest podcast topics:

• Getting Quick Traffic Gains from Old Post Title Edits - Parts 1 and 2
• How to Double Your Blog’s Ad Income - Parts 1 thru 4
• Google SEO Secrets - Parts 1 thru 13

Where can I tune in?

Apple Podcasts Google Podcasts Spotify Amazon Music

15. Marketing Scoop (by SEMrush)

Why listen to Marketing Scoop?

SEMrush is still worth listening to because local and global brands share their SEO knowledge and how they use it to grow companies.

Hang out with some of the best marketers in our career field to get better at what we do.

On a side note, SEMrush has a great collection of webinars and Marketing IRL series hosted on their academy that is still being produced, but they ditched their podcast back in August 2020.

Host Names:

Laura Morelli

Useful podcast topics:

• How to Double Down on Agency Partnerships and Boost Your Leads
• How Repurpose House Helped Its Clients Triple Their Leads by Repurposing Content
• How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns
• How Roku Leverages Segmentation and Personalization to Dial-in Ad Performance
• How to Increase Revenue by 5x in Just One Year
• A Go-to-market SEO Strategy for Turbulent Times

Where can I tune in?

Apple Podcasts Stitcher Overcast Spotify

Wrap-Up

Listening to SEO podcasts while working is a great way to stay up-to-date on the latest industry trends and strategies or learn principles that will never change.

With the 15 epic SEO podcasts on this list, you'll have no shortage of valuable insights and actionable tips to help you improve your website's visibility and ranking.

You’ll also be able to view blogging from more of a business perspective too.

So, whether you're a seasoned SEO professional or just starting out, listen to these podcasts and take your SEO game to the next level!

FAQ

Is Podcast SEO a valuable source of traffic for websites?

Yes. Optimizing for Podcast SEO can help tremendously by becoming a guest, or sponsor of the podcast and Google will be able to find you in the show notes as a reputable source or social proof.

It also works well for podcasts trying to attract more listeners from search traffic.

How do I start my own podcast?

While it’s easier said than done (pun intended), starting your own podcast can open up new doors professionally and personally that you never knew existed.

You can read this complete guide to walk you through all the things you must consider and the best practices you need to implement.