Copywriting Agency SEO

Intro

In a world driven by content, businesses of all sizes are looking for skilled copywriters to craft persuasive messaging, boost conversions, and elevate their brand voice. Whether your agency specializes in email marketing, web copy, brand storytelling, or SEO blog writing, your next client is likely searching online with phrases like “copywriting agency near me,” “conversion copywriting services,” or “SaaS copywriting company.”

Search Engine Optimization (SEO) is the key to capturing that demand. By optimizing your site, you make sure it shows up when businesses need compelling words to drive action—and are ready to pay for it.

Why SEO Matters for Copywriting Agencies

As a copywriting agency, you're selling trust, expertise, and impact. Appearing at the top of search results shows potential clients that you're not just good at writing—you know how to grow businesses.

Benefits of SEO for Copywriters:

• Attract clients searching for specific types of writing (e.g., email, sales pages, landing pages)

• Rank for niche services like “SaaS copywriting” or “technical writing for software”

• Build long-term lead generation through helpful, keyword-targeted content

• Showcase your writing quality through optimized, well-structured pages

• Convert traffic into inquiries without relying on cold outreach or marketplaces

Keyword Research for Copywriting SEO

Your keyword strategy should reflect your services, target audience, writing formats, and tone.

High-Intent Keyword Examples:

• copywriting agency for startups

• email marketing copywriting services

• SEO copywriting company

• website content writing agency

• landing page copywriter [city]

• product description writing service

• conversion copywriting experts

• SaaS content marketing writers

• content strategy and copywriting package

• hire a freelance copywriting team

Use Ranktracker’s Keyword Finder to identify keyword opportunities with clear search intent and conversion potential.

On-Page SEO: Turn Visitors Into Clients

Your own website is your best writing sample. Make sure it clearly demonstrates your skill, your services, and your ability to solve business problems with words.

On-Page SEO Best Practices:

• H1 Example:

“Persuasive Copywriting Services That Convert Visitors Into Customers”

• Essential Pages to Include:

  • Service pages (website copy, email funnels, blog content, brand messaging, etc.)

  • Niche or industry-specific pages (e.g., SaaS, ecommerce, coaches, healthcare)

  • Portfolio or writing samples

  • About page with team bios or brand story

  • Blog or resource hub with writing tips and strategy insights

  • Contact page with lead form or project intake quiz

• SEO Tips:

  • Include keywords in meta titles, H1–H3 tags, body text, and image alt attributes

  • Structure URLs like /landing-page-copywriting or /blog-writing-for-saas

  • Use schema markup for services and articles to improve SERP appearance

• Conversion-Optimized CTAs:

  • “Request a Copy Quote,” “Schedule a Discovery Call,” “See Our Portfolio”

Local SEO: Attract Nearby Businesses

Even remote agencies can benefit from local SEO—especially if you work with startups, agencies, or B2B clients in your region.

Local SEO Essentials:

• Google Business Profile:

  • Category: “Marketing Agency,” “Advertising Agency,” or “Copywriting Service”

  • Add team photos, location info (if applicable), and review generation strategy

  • Link to case studies or writing samples

• Location Pages:

  • Examples: /copywriting-agency-san-francisco, /website-writers-nyc

  • Mention local clients, industries, or startup ecosystems you’ve supported

• Directories:

  • Submit to Clutch, UpCity, DesignRush, and other agency directories

Content Marketing: Prove You Know What You’re Talking About

As a writing service, your content marketing should be strong—because your audience is reading with a critical eye.

Content Ideas:

• “What Makes Good Website Copy (And Why Most Business Sites Miss the Mark)”

• “Copywriting vs Content Writing: What Your Brand Actually Needs”

• “The Secret to High-Converting Landing Pages? Strategic Copy, Not Fancy Design”

• “How to Write a Homepage That Doesn’t Sound Generic”

• “Why SaaS Companies Need Conversion Copywriters, Not Just Content Writers”

• “Case Study: 3x More Sales From Just a Headline Change”

This content helps you rank for long-tail keywords while establishing authority with potential clients.

Visual SEO: Support Your Words With Proof

Design and visuals can elevate your credibility and clarify your process—even if your main product is text.

Visual SEO Tips:

• Alt text: “copywriting agency team planning a content strategy for ecommerce client”

• File names: email-copywriting-funnel-flowchart.jpg, home-page-before-after-copy.jpg

• Include:

  • Writing sample previews (with blur or annotations if needed)

  • Headshots and team photos

  • Process diagrams (briefing, drafts, revisions, delivery)

  • Screenshots from analytics showing performance improvements

  • Video introductions or testimonials

Backlink Building: Use Your Expertise to Earn Authority

You write for a living—so use that skill to get featured, cited, and linked by other credible sites.

Link-Building Tactics:

• Guest post on marketing, startup, and SEO blogs

• Collaborate with design agencies or SEO firms for co-marketing

• Contribute to roundup posts or expert quotes on content marketing topics

• Submit your agency to “Top Copywriting Agencies” lists

• Create free templates or swipe files that earn natural backlinks

Use Ranktracker’s Backlink Checker to find gaps and new opportunities for high-authority mentions.

Technical SEO: Keep the User Experience Smooth

Clients won’t trust you to fix their messaging if your own site feels slow, clunky, or outdated.

Technical SEO Checklist:

• HTTPS-secured, mobile-friendly site

• Fast page load times—especially for portfolio and blog pages

• Clear, clean navigation between services, content, and contact

• Schema markup for services, FAQs, and reviews

• Regular sitemap and robots.txt maintenance

• No broken links or outdated blog content

Use Ranktracker’s Web Audit Tool to run regular technical audits and stay optimized.

Ongoing SEO Strategy: Write, Measure, Improve

Great SEO is about writing strategically, not just writing often. Make sure your content, keywords, and site evolve with your audience.

Use Ranktracker to:

• Track rankings for phrases like “sales page copywriter,” “SaaS blog writing agency,” or “copywriting for coaches”

• Discover which blog posts convert best—and double down on those formats

• Expand into new niches (e.g., AI copywriting, fintech, or healthcare content)

• Refresh older articles with updated examples, links, or formatting

• Analyze competitor content strategies and backlinks to stay competitive

Final Thoughts

Copywriting agency SEO is where great writing meets strategic visibility. With clear messaging, smart keyword targeting, and high-quality content, you can show potential clients not just what you write—but what your writing can do.

Start optimizing today—and turn your website into your highest-performing piece of content.