Intro
Stay informed with the latest insights on Facebook's user demographics, trends, and more for 2024. This comprehensive overview highlights key statistics and facts to help businesses, marketers, and enthusiasts understand Facebook's current landscape.
Facebook's Current Standing in 2024
Despite new platforms emerging, Facebook continues to hold a strong position in the social media space. With over 3 billion active users worldwide, it remains an essential platform for personal and business interactions alike. Its vast reach and diverse user base make it an unmatched tool for engagement and marketing.
Key Facebook Statistics for 2024
-
User Base: Facebook tops the list of most-used social platforms globally, boasting over 3 billion active users.
-
App Usage: It ranks third among mobile apps in global usage, only behind WhatsApp and YouTube.
-
Time Spent: Facebook users spend an average of 19 hours and 47 minutes per month on the Android app, placing it third in time spent, following TikTok and YouTube.
-
Daily Activity: Approximately 64.1% of Android users open the app daily.
-
Website Traffic: Facebook is the third most visited website in the U.S., with about 2.90 billion monthly visits as of April 2024.
-
User Engagement: The platform averages 3 minutes and 42 seconds per app session globally.
Facebook's Corporate and Financial Overview
Founded in 2004 by Mark Zuckerberg and co-founders, Facebook has evolved significantly. Now under the umbrella of Meta, the company remains headquartered in Menlo Park, California, with Mark Zuckerberg as CEO. As of 2024, Facebook employs around 69,329 people, a 10% decrease from the previous year. Financially, Meta boasts a market cap of $562.19 billion, with a Q1 2024 revenue of $36.46 billion and a net income of $12.37 billion.
Demographic and User Insights
-
Daily Active Users (DAUs): Facebook had an average of 2.11 billion DAUs in 2023.
-
Monthly Active Users (MAUs): The platform reaches approximately 3.07 billion MAUs, representing a significant portion of the global population and internet users.
-
Language Distribution: English dominates as the most common language among users, followed by Spanish and Hindi.
-
U.S. Usage: About 70% of U.S. adults use Facebook, though teen engagement has declined to 33% from 71% in 2014-2015.
Regional Usage and Advertising Potential
The Asia Pacific region is home to the largest segment of Facebook's user base, with 1.37 billion MAUs. Other significant regions include Europe and North America. Facebook's advertising reach extends to 2.24 billion users, with a notable 53.8% using the platform to explore brands and products.
User Activities and Content Engagement
-
Common Activities: Messaging friends and family (72.6%) and sharing photos or videos (63.2%) are popular user activities.
-
News Source: Facebook serves as a primary news source for 30% of Americans.
-
Content Types: The most common post types include links (44.5%), photos (33.4%), and videos (18.9%). Photo posts tend to receive the highest engagement rates.
Top Facebook Pages
The most-followed pages include the Facebook App, Cristiano Ronaldo, Samsung, Mr. Bean, and 5-Minute Crafts, with followers ranging from 116 to 188 million as of January 2024.
Conclusion
Facebook's relevance in 2024 is as strong as ever, thanks to its extensive user base and powerful advertising tools. By leveraging the platform's vast reach and understanding its user dynamics, businesses and marketers can effectively engage with their audience and drive impactful results.
