Big Cartel SEO

Intro

Big Cartel is a fantastic platform for artists, creators, and small businesses to build unique online stores. However, simply having an online store is not enough to guarantee success—search engine optimization (SEO) is key to ensuring that your store ranks well in search results, driving traffic and increasing sales.

By integrating Ranktracker into your SEO strategy, you can enhance your keyword research, track your rankings, and measure your SEO performance. In this article, we’ll explore essential SEO strategies for Big Cartel stores and how Ranktracker can help you optimize your store for better visibility and higher conversions.

Why SEO is Crucial for Big Cartel Stores

SEO ensures that your Big Cartel store is discoverable by potential customers through search engines. Without proper optimization, your products may not appear in search results, limiting your store’s reach. Big Cartel provides basic SEO features, but by combining them with Ranktracker, you can take your SEO efforts to the next level, making data-driven decisions to continually improve your rankings.

Key Big Cartel SEO Strategies (and How Ranktracker Can Help)

1. Optimize Your Product Pages

Product pages are where customers make purchase decisions, so optimizing them for SEO is essential to drive traffic and increase sales.

Product page optimization tips:

• Product Titles: Use clear, keyword-rich product titles. Ranktracker’s Keyword Finder helps you discover high-traffic keywords that align with your products. For example, instead of “Art Print,” use a more descriptive title like “Handcrafted Abstract Art Print – Limited Edition.”

• Product Descriptions: Write engaging, informative product descriptions that include relevant keywords naturally. With Ranktracker, you can identify additional keywords to enhance your descriptions, helping you rank for a variety of related search terms.

• Image Alt Text: Optimize your product images by adding descriptive alt text that includes keywords. Ranktracker’s keyword data can guide you on which terms to include in your alt text to improve your visibility in image search results.

2. Perform Keyword Research with Ranktracker

Effective keyword research is the foundation of any successful SEO strategy. Ranktracker’s Keyword Finder enables you to identify relevant keywords that will help your Big Cartel store rank higher in search engine results.

How Ranktracker enhances keyword research:

• Discover High-Value Keywords: Use Ranktracker’s Keyword Finder to discover high-traffic, low-competition keywords that align with your products. For instance, if you sell handmade jewelry, Ranktracker can help you find keywords like “custom silver necklaces” or “artisan gemstone bracelets.”

• Track Keyword Performance: After implementing your keywords, use Ranktracker’s Rank Tracking tool to monitor how your pages are performing in search results. This allows you to make data-driven adjustments as needed to improve your rankings.

3. Optimize Big Cartel URLs for SEO

SEO-friendly URLs help search engines understand the content of your pages, making them easier to crawl and index. Big Cartel allows you to customize your URLs, and with Ranktracker’s keyword insights, you can ensure that your URLs are optimized for both users and search engines.

Tips for optimizing URLs:

• Create Descriptive URLs: Instead of default URLs like “yourstore.com/product12345,” customize them to something more descriptive, like “yourstore.com/handcrafted-abstract-art-print.” Ranktracker helps you identify relevant keywords to include in your URLs, ensuring they are both user-friendly and SEO-optimized.

• Include Keywords in URLs: Use primary keywords in your URLs to improve search engine visibility. Ranktracker’s Keyword Finder can guide you in selecting the right keywords to include for better SEO performance.

4. Leverage Big Cartel’s Built-In SEO Features

Big Cartel offers built-in SEO tools, including customizable page titles and descriptions, SEO-friendly URLs, and image alt text. By combining these features with Ranktracker’s insights, you can maximize your store’s search engine visibility.

How to maximize Big Cartel’s SEO features with Ranktracker:

• Meta Titles and Descriptions: Customize your product and category meta titles and descriptions to include relevant keywords. With Ranktracker’s SERP Checker, you can compare your meta tags to competitors’ and refine them to improve click-through rates and rankings.

• SEO-Friendly URLs: Ensure you customize your Big Cartel URLs to be SEO-friendly, and use Ranktracker to identify the best keywords to include for improved rankings.

5. Improve Site Speed

Site speed is a key factor in both user experience and search engine rankings. A slow-loading website can lead to higher bounce rates, negatively impacting your SEO. Ensuring your Big Cartel store loads quickly is essential for retaining users and ranking higher in search results.

How Ranktracker supports site speed optimization:

• Track the Impact of Speed on Rankings: While Ranktracker doesn’t directly improve site speed, it allows you to monitor how site speed improvements impact your rankings. After optimizing your images or reducing unnecessary code, use Ranktracker’s Rank Tracking tool to see if these changes result in improved rankings.

6. Create High-Quality Content

Content marketing is an effective way to drive traffic and improve SEO. By creating blog posts, buying guides, or product tutorials, you can target a wider range of keywords and provide value to your audience.

How Ranktracker helps with content optimization:

• Identify Content Opportunities: Use Ranktracker to discover long-tail keywords that your competitors may not be targeting. For example, writing a blog post on “How to Choose the Perfect Art Print for Your Home” can drive traffic to your store by targeting informational searches.

• Monitor Content Performance: Once your content is live, track how well it ranks for your target keywords using Ranktracker’s Rank Tracking tool, and adjust your content strategy based on performance.

7. Build High-Quality Backlinks

Backlinks from reputable websites are essential for improving your store’s authority and search engine rankings. Ranktracker’s Backlink Checker helps you monitor your backlinks and identify opportunities to build high-quality links.

How Ranktracker helps with backlinks:

• Analyze Competitor Backlinks: Use Ranktracker’s Backlink Checker to analyze where your competitors are getting backlinks. This insight can help you discover link-building opportunities such as guest blogging or collaborations with influencers.

• Monitor Your Backlink Profile: Track your backlinks with Ranktracker to ensure you’re building a strong backlink profile and avoiding harmful links that could negatively impact your rankings.

8. Optimize for Mobile SEO

With mobile-first indexing, Google prioritizes the mobile version of your site when determining rankings. It’s essential to ensure that your Big Cartel store is fully optimized for mobile devices.

Mobile optimization strategies:

• Mobile-Responsive Design: Ensure your Big Cartel store is mobile-friendly and provides a seamless experience on all devices. Ranktracker’s Site Audit tool helps identify mobile-specific issues that could be affecting your rankings.

• Monitor Mobile Rankings: Use Ranktracker to track how your store performs in mobile search results and make necessary adjustments to improve mobile SEO.

9. Track and Monitor SEO Performance with Ranktracker

SEO is a continuous process that requires regular monitoring and adjustments. Ranktracker provides a suite of tools that allow you to track and optimize your Big Cartel store’s SEO performance.

Key SEO metrics to track with Ranktracker:

• Keyword Rankings: Use Ranktracker’s Rank Tracking tool to monitor how your targeted keywords are performing. This data helps you make informed decisions about which strategies are working and where improvements are needed.

• Backlink Profile: Track your backlinks with Ranktracker to ensure you’re building a healthy backlink profile that boosts your search engine rankings.

• Competitor Analysis: Ranktracker’s Competitor Analysis tool lets you see how your competitors are ranking for similar keywords, allowing you to adjust your strategy and stay competitive.

Final Thoughts

Optimizing your Big Cartel store for SEO is essential for driving organic traffic and increasing sales. By leveraging Big Cartel’s built-in SEO tools and combining them with Ranktracker’s advanced features, you can create a data-driven SEO strategy that delivers long-term success. From keyword research and content creation to rank tracking and backlink monitoring, Ranktracker provides you with the insights you need to continually improve your SEO efforts.

Start using Ranktracker today to take your Big Cartel SEO strategy to the next level and watch your rankings and traffic grow.