Best Time to Post on TikTok in 2024

Intro

TikTok continues to dominate as one of the fastest-growing social media platforms globally, with 1.6 billion users and over 300 million monthly active users. Success on TikTok hinges on visibility, engagement, and audience growth, and the timing of your posts plays a crucial role in maximizing these metrics.

TikTok’s algorithm prioritizes videos that quickly generate likes, comments, and shares. Posting during peak engagement hours ensures your content gets seen and boosts its chances of landing on the coveted For You Page (FYP).

Quick Overview: Best Times to Post on TikTok

Here’s a snapshot of the best posting times (in EST) based on data trends:

• Monday: 10 AM, 4 PM, 10 PM
• Tuesday: 4 AM, 9 AM, 4 PM – 6 PM
• Wednesday: 7 AM – 9 AM, 11 PM
• Thursday: 9 AM, 7 PM
• Friday: 5 AM, 3 PM – 6 PM
• Saturday: 11 AM, 7 PM – 8 PM
• Sunday: 8 AM, 2 PM, 4 PM

These times provide a solid starting point but should be fine-tuned using audience-specific data from TikTok Analytics.

How to Find the Best Times to Post

Use TikTok Analytics to identify your audience’s behavior. Navigate to the Followers tab to find data on active hours and top countries or regions. Align your schedule with your followers’ time zones.

Experiment with different posting times and track engagement metrics. Ranktracker’s Web Audit can analyze referral traffic from TikTok and adjust your strategy accordingly.

For creators with international audiences, schedule posts to reach key time zones. Tools like Ranktracker’s Keyword Finder can help identify content trends in specific regions.

Day-by-Day Breakdown of TikTok Engagement

Monday
Mondays see moderate engagement as users settle into their workweek.
Best Times: 10 AM, 4 PM, 10 PM

Tuesday
Engagement spikes as users seek entertainment early in the day.
Best Times: 4 AM, 9 AM, 4 PM – 6 PM

Wednesday
One of the most active days on TikTok, with engagement steady throughout the day.
Best Times: 7 AM – 9 AM, 11 PM

Thursday
High-engagement day as users scroll during work breaks and after dinner.
Best Times: 9 AM, 7 PM

Friday
Engagement rises as users prepare for the weekend.
Best Times: 5 AM, 3 PM – 6 PM

Saturday
Weekends see lower engagement overall but peak times still exist.
Best Times: 11 AM, 7 PM – 8 PM

Sunday
Engagement peaks early and mid-afternoon as users relax before the week starts.
Best Times: 8 AM, 2 PM, 4 PM

Industry-Specific Posting Times

Engagement trends vary by industry. Here’s a breakdown for key TikTok niches:

• Healthcare: Weekdays, 5 PM – 8 PM
• Education: Weekdays, 10 AM – 1 PM
• Fitness/Sports: Weekdays, 6 AM – 9 AM
• Restaurants: Weekdays, 3 PM – 5 PM
• Travel: Fridays, 2 PM – 4 PM
• Fashion/Beauty: Thursdays/Fridays, 3 PM – 6 PM
• Music/Entertainment: Weekends, 8 PM – 10 PM

Additional Tips to Grow Your TikTok Following

Optimize your profile with a professional profile picture and a keyword-rich bio. Include links to your website or other social channels to drive traffic.

Engage with followers by responding to comments, asking questions, and encouraging participation. Use calls-to-action (CTAs) to increase likes and shares.

Leverage trends by incorporating trending hashtags and sounds in your content to boost visibility.

Post consistently to maintain engagement. A steady schedule signals TikTok’s algorithm to prioritize your content, improving its chances of being discovered.

Why Consistency and Timing Matter

TikTok rewards creators who post consistently with higher visibility in the algorithm. Pairing consistency with optimized posting times ensures your content reaches the largest possible audience.

With TikTok’s massive reach and Ranktracker’s cutting-edge tools, you can grow your presence effectively.

Ready to Take Your TikTok Strategy to the Next Level?
Use Ranktracker to refine your TikTok SEO and posting strategy. From keyword optimization to competitor analysis, our tools empower you to stay ahead in the dynamic world of social media marketing.