Best Industries to Learn About Marketing From

Intro

It's true. The big brands in e-Commerce, banking, technology and manufacturing all have huge marketing budgets. They employ thousands of marketers and use the latest tools to stay dominant.

Still, you can learn a lot about marketing from these companies. After all, the fundamentals of marketing are constant. More importantly, you can implement what works for the big brands for your business even if you have a small budget.

So, let’s delve into more details about how different industries conduct marketing and what you can learn from them.

Retail Industry—Successful Brands Have Memorable Names

The best brands in retail share one thing: a memorable name. Think about it. You can list a dozen retailers off the top of your head primarily because the names are memorable.

From Amazon and Walmart to Ikea and eBay, the biggest brands in retail have simple but memorable names. That’s why one-word domain names are so pricey online. They’re simple to remember, and thus great for branding.

Against that backdrop, don’t try to complicate your brand name. Some companies like LVMH are successful despite their long names. But if you’re just getting started, keep your brand name short. And get a great designer to do your logo.

Speaking of logos, they provide a first impression for your brand. A good logo attracts people’s attention. It also separates you from other brands, especially those that may try to imitate your brand name.

Online Casinos—Everyone Loves Freebies

Some people say you should never give away your product free of charge. Online casinos disagree. And they have an excellent reason. For decades, gambling sites have been using bonuses for marketing reasons. So far, this technique has been successful.

The best casinos give out bonuses to all types of customers. That’s because everyone likes freebies. New players with small budgets appreciate free spins. Loyal players like cashback deals. High-stake gamblers love the VIP treatment.

Some players use their bonuses to play SlotsLV best slots. Others claim bonuses to play blackjack and roulette. In other words, give out bonuses in a way that will leave different customers satisfied.

More importantly, ensure you’re not losing too much money through your giveaways. Casinos usually minimize their losses by setting terms like validity time, withdrawal limits and wager requirements.

The Tech Industry—Innovation

Name a more innovative industry like the technology sector. This year, everyone is talking about Artificial Intelligence. A couple of years ago, mobile gaming, blockchain and cloud computing were the leading innovations.

People love innovative solutions. Both businesses and consumers are willing to pay a lot of money to access problem-solving technologies. That’s why Apple, Microsoft and Google are worth trillions of dollars.

They solve world problems through innovation. And usually, they create solutions that are hard to replicate. Google brought us a game-changing search engine. Apple does a little bit of everything—hardware, software and finance.

Microsoft is like Google. It creates gaming hardware and software. Also, it innovates technologies for businesses and average consumers.

The bottom line is that if you want to succeed, learn to innovate. Your creations will do the marketing for you. You don't have to create something life-changing. Come up with solutions no one else is offering in your niche. Customers will come looking for you.

The Media Industry—Consistency and Communicating with Authority

Say what you want about modern media. But you can't deny that networks like CNN, the New York Times and Fox News are incredibly consistent in their brand messages.

Media networks targeting progressives rarely ever side with conservatives. The vice versa is also true. When it comes to communication, these companies speak with authority, even when their messages are controversial.

The reason media companies are authoritative and consistent is because that’s what their audience expects from them. People turn on their sports channels every weekend because they expect to see sports.

Likewise, be consistent with your brand. If you provide a platform for people to sell used clothes, don’t suddenly introduce new products. If you claim your workout routine can help new mothers lose weight, speak with authority and show your techniques consistently.

Content Creation—Humanize your Brand

People like to interact and connect with other humans. The content creation industry is incredibly gifted in humanizing its brands. Joe Rogan has one of the biggest podcasts on Spotify because he has a huge audience of people who trust him.

Mr Beast has hundreds of millions of followers on social media because he does stuff people love—giving. All the popular content creators out there are relatable, trustworthy and interesting.

You might be wondering, how do you humanize your brand when you sell boring products? You can become the face of your company. That means you should be active online. Elon Musk is good at this. Everyone associates Tesla and lately, Twitter, with him.

The problem with being the face of your company is that it can also backfire. If people buy from your business because they trust you, your brand could collapse if you do anything controversial.

That being said, you can humanize your brand in your marketing efforts. Work with influencers. Make your blogs interesting and interactive. Create videos featuring your staff. Let the world see that there are humans behind your brand.

Entertainment—Providing a Fulfilling Experience

When you think about it, entertainers make so much money because they provide a fulfilling experience to their audience. Now, not every movie, TV show or music concert is entertaining.

However, great entertainers know how to captivate their audience. They make people laugh, and cry hard with their storytelling, musical notes and performances. In turn, people are always spending money on entertainment.

The lesson here is that you need to meet your customers’ needs if you want to be successful. Command respect for your brand by selling high-quality products. Earn people’s referrals with your consistency and reliability.

People will follow your brand on social media and become loyal customers because you fulfill their needs. Of course, it takes time to convince people that you're a brand worth being loyal to. But that's what consistency and reliability are for.