All About Pinterest - The Ultimate Guide (SEO, Facts, Stats)

Intro

Pinterest is one of the most used platforms by businesses for several reasons. For many companies, Pinterest is the primary source of traffic.

Pinterest is a visual platform that aims to connect people with the things they find interesting through their search algorithm. In fact, few people know that Pinterest is not a social media platform but a search engine that can help you drive traffic to your website through simple SEO tricks. You can easily find photos, infographics, tips, and ideas for numerous things through Pinterest, such as healthy dinner recipes, bedroom decor ideas, or inspirational quotes.

Pinterest is also an excellent platform to market your business, especially if your business is based around selling products or sharing tips and ideas. However, to market your business effectively on Pinterest, it is worth knowing as much about this platform as possible.

This is why in this article, we’ll go over everything you need to know about Pinterest, such as how to use it and essential Pinterest statistics. So make sure to read until the end!

What is Pinterest?

Pinterest is an American search engine that lets users share images or videos of things they find interesting through so-called “pins.” On Pinterest, you can “pin” your favorite products, photos, or ideas to boards, which you can set up by category. You can also browse images, graphics, and ideas other Pinterest users have pinned. In other words, pins are a form of a bookmark used to save ideas that you find useful on Pinterest.

Pinterest is a very user-friendly platform that makes browsing digital images easy. This service was launched by Pinterest Inc. in March 2010. According to Statista, Pinterest has 442 million monthly users around the world. During the third quarter of 2020, this image-sharing search engine had 98 million users in the United States only.

The official Pinterest app has a "Save" button that, when clicked, will take you to your boards, and you’ll be able to store that image or video in one of your collections. Additionally, the Pinterest application has been designed to give you quick access to your pins and a direct link to any other pages you may be browsing.

Simply put, Pinterest is one of the fastest-growing platforms, and its growth has been gradually increasing over the years.

What Is The Main Purpose of Pinterest?

The main reasons for using Pinterest are growing a business, saving pictures, and discovering new products. There are many reasons you should use social media networks for business, and Pinterest is certainly a great example. Let’s elaborate on the different purposes of this social media.

Increasing Awareness

Pinning pictures of your products will allow consumers to discover your latest releases and relate more easily to your brand. Additionally, if you have a new business and want to gain visibility, this will also reassure your potential leads and customers. This takes us to the following point.

Extend Visibility

Expanding your business’ visibility is one of the powerful purposes of Pinterest. In fact, one of the best Pinterest features for marketers is to repin content. Using this marketing strategy, you’ll get chances that other users will repin your content and make it visible to their audience. This will make your brain increase visibility and drive more traffic to your boards.

Discovering What Consumers Love

Pinterest will help you see what consumers want based on their boards and saved pins and get to know what inspires them. You will understand the people's specific needs and what they like and thus, allow you to target the right audience.

Why Do People Use Pinterest?

There are several reasons why people use Pinterest, such as finding inspiration, new products, seeing uncommon pictures, or even relaxing after work. Let’s go through the most common reasons why people use Pinterest.

As a Source Of Inspiration

Pinterest is an ideal source of inspiration. In fact, it is filled with users who pin and repin their favorite ideas and products. So when a person wants to know about the latest marketing trends and house designs, they’ll probably search on Pinterest to find all the information they need.

Just by scrolling the different feeds, you will get to know the latest pins from your contact—that is why Pinterest is an inspiration source for a wide range of products.

To Connect With Others.

Pinterest is a social media platform where you interact with other people through likes, comments, and repins. Pinterest helps to rebuild and strengthen relationships. Sharing pins enables easy interaction with friends and bloggers.

To Promote A Brand

Businesses use Pinterest to market their products, drive traffic to their websites or shops, and increase their consumer base. Pinterest is an excellent platform for small and medium businesses to showcase their products and services and engage with their audience.

Pinterest offers many dynamic ways of promoting a brand. As a business owner, you want to make sure to dominate a few of the most powerful Pinterest strategies to help you drive traffic to your websites and promote your products effectively. Since Pinterest is based mainly on sharing ideas, one of these strategies is to share ideas of how your products can be used in practice to enhance your potential customer’s life.

As An Internet Bookmark.

Pinning images and videos enables users to save and store links from all over the web. The links make it easy to lead back to the source of the image. You can imagine how many people will get to know about your product by clicking on the link. You have to check the Pinterest board to quickly find the links you need.

To Relax

Pinterest is easy to use. Users can easily unwind with pictures posted and simply relax after a tough day at work or a challenging business trip. As a marketer, take that as an advantage to promote your brand.

Facts About Pinterest

Pinterest is excellent for any marketer who would like to showcase their brand. 83% of Pinterest users have purchased something based on Pinterest's brand content.

Needless to say, as a marketer, it's well worth taking advantage of the opportunity and joining Pinterest to boost your sales. Let’s go through the important facts about Pinterest.

Pinterest Is Third Biggest Social Media in the U.S.

According to Pinterest’s Q4 report in 2019, and with 335 million active users, the image-sharing platform was the third biggest social media in the U.S. Since then, Pinterest gained even more users totaling 442 million active users as of December 2020.

Moms Love Pinterest

Yes, you read it right. Women, and especially moms, love Pinterest. In fact, following a report by ComScore, over ⅔ active Pinterest users are women. Out of all these women, 8 out of 10 are moms. As mentioned in the report, moms are usually the decision-maker when buying products for their house, and they indeed take their inspiration from Pinterest.

High-Income Internet Users Are More Likely To Use Pinterest

An analysis by Pew Research study found that most Pinterest users earn $75,000 a year or more. However, just over half that amount earns $30,000 to $79,999. This not only means that you can find customers on Pinterest, but that also means that chances to find premium leads are high.

Stats About Pinterest

Other than that, let’s look at Pinterest’s stats. The overall statistics of a company are essential to value the amount of time spent on them, the money spent on that particular marketing, and more.

Without further ado, let’s check the most important stats about Pinterest.

Pinterest Ads Can Reach Up To 169 Million Users

According to the Global State of Digital 2020 by Hootsuite, when creating an ad on Pinterest, you’ll be able to reach up to 169 million users. Yes, you read that right, 169 million.

Out of these 169 million users, 79,430,000 are located in the States. You’ll also reach users in Germany, France, the UK, or Canada.

Pinterest’s Revenue Was Over $1 Billion in 2019

For those underestimating the power of Pinterest, this is undoubtedly another statistic that will surprise them. In fact, Pinterest closed its year 2019 with $1.14 billion. Impressive, to say the least.

Pinterest revenue grew by 51% between 2018 and 2019.

Moreover, there was a 46% spike on Pinterest during the Christmas and end-of-year vacations, which contributed massively to this increase.

Pinterest Keeps Growing

According to Pinterest’s third quarter’s results in 2020, the social media platform grew 58% over the year to $443 million in Q3. Pinterest has never been so powerful, and that’s only one of the reasons why you should use them to attract new customers.

88% Of Pinterest Users Bought A Product They Pinned

Are you thinking of advertising your product on Pinterest? Well, that’s a pretty good idea.

Social Champ came up with some impressive stats about Pinterest and revealed that 88% of users purchased a previously pinned product. Whether an electronic good, a fitness aid, or even pieces of clothing, Pinterest can help your marketing grow.

Is Pinterest good for SEO?

Pinterest is an excellent addition to the SEO strategy. In fact, sharing pictures and infographics allows business people to precisely target products that consumers need.

In addition, users are likely to notice the products that interest them and click on your links, which will drive more traffic to your website.

In short, Pinterest is an excellent aid to your marketing strategy, and you should definitely invest in it to increase your ROI.

Make Your Pinterest Profile Ready For SEO And To Go Viral

Most businesses include Pinterest in their marketing and SEO strategy. To help you better understand the key to success on Pinterest, follow the tips below for getting the maximum out of Pinterest.

Optimize Your Pinterest Business Profile

First of all, and like any other social media account, the first step should be choosing an appealing username and writing a description that defines your business and what you offer.

Also, make sure that you fill the “About You" section with all the required details, including a high-resolution company logo, and add one board where you will be adding your pins.

To sum up, optimizing your profile and using the right descriptions and keywords will help users discover your brand quickly.

Spend Some Time On Keyword Search

Like in a traditional SEO strategy, you will need the right keywords to reach your audience and get new leads.

Besides using keywords that correspond to your field, we also recommend investing in a keyword research tool to target the right ones.

Guided research will enable you to narrow the focus hence find more relevant results. Additionally, you can take the best-performing words on Google then use the promoted pins.

Get Your Website Ready And Claim It

Creating and getting your website ready doesn’t happen overnight, and you should certainly spend some time on it. Claiming and verifying your website on Pinterest will make it more professional and will eventually get you more traffic, which is the whole purpose of Pinterest.

The next step consists of adding the save button. This will require a code to increase your campaign beyond Pinterest. Finally, the last step involves verifying the site with Pinterest.

Create Multiple Boards

Creating multiple “boards” will make Pinterest understand that your profile is full of resources and information and that it is, therefore, worth ranking in the results.

Pinterest engagement

Ensure that you reach your target, and many people can see and engage with your pin. The process will enable you to increase your pins visibility search, increase traffic, and website conversion.

Conclusion

Pinterest has grown to become one of the largest search engines that can help you boost your sales. During the last quarter of 2019, Pinterest earned 400 million dollars with $350 million generated in the US and 50 million dollars generated internationally.

If Pinterest SEO is not part of your online marketing strategy, it's high time you make your brand active on this platform.

To conclude, this was everything you needed to know about Pinterest. You now understand why it is so popular among bloggers and SEO marketers.