Intro
Are you using AI-humanized content for your website? It is important to keep it SEO-friendly. Make sure that the content is not AI-generated, AI-humanized, or plagiarized to rank in search engines like Google.
Here, we will explain how AI content affects your SEO rankings and whether humanizing content really works.
As a blogger, you must know that creating original content that is 100% human-readable is crucial for Google rankings these days.
But what happens when you use AI tools to generate articles and rephrase them with cheap AI humanizers?
Let’s find out in detail how humanizing content impacts Google's visibility.
What is AI humanizing Content?
Since OpenAI made ChatGPT open source, other AI-powered chatbots are free to use and modify it as needed. As a result, AI content-generating tools often use the OpenAI API, allowing bloggers to generate articles automatically. To counter this, AI humanizing tools were created.
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Humanizing content means converting AI-generated content to human-like text using AI humanizers or paraphrasing tools. These tools can quickly modify the generated text into human-written text.
Every AI humanizing tool, also known as a "paraphrasing tool," runs on advanced NLP algorithms, English grammar, and human style patterns. This can analyze your AI text with different programs and output the human-written content.
People think that humanized content can boost their search engine visibility and improve their rankings. But the sad part is, it doesn't apply to all humanizers unless it is well-developed.
It used to work before the August 2024 Google Core update, but not anymore.
Other than AI humanizing, you must consider these things to be safe in Google rankings:
- Content structure.
- Analyzing competition and focusing on E-E-A-T.
- Double-check for any copied content using plagiarism checkers.
- Avoiding rewriting or spinning the content.
- Including what your competitors missed.
- Ensuring your content is 100% unique with no grammatical errors.
- Use short paragraphs and sentences.
- Add notes, tables, bullet points, numbers, and necessary headings.
Please check out the 15 tips for creating SEO-friendly content in 2024. This guide can surely be helpful, so keep it handy when you are creating content.
How AI Content Affects the Google Rankings
AI content (whether AI-generated or AI-humanized) is strictly not accepted by any search engines, including Google, Bing, Yahoo, and Perplexity AI. Due to the high demand for AI content-generating models, business owners have started replacing manual content creators with AI chatbots to generate content quickly.
This allows for the creation and posting of bulk content automatically with just a few clicks.
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However, this is not likely to be a sustainable long-term strategy. Search engines can easily devalue websites with AI content with just an update.
There are two ways in which AI-generated content can harm your SEO.
- Google Penalty (Site Removal/Huge Drop in Rankings)
- Low CTR by Reader (Higher Exit rate)
1. Google Penalty - Site Removal, Ranking Drop, and Deindexation
Google doesn’t directly penalize your site for AI content. This means you will not receive any messages on the Google Search Console’s manual actions page.
According to the Google March Core Update 2024, many websites were affected by varying percentages, and some sites were completely de-indexed by Google. However, these issues cannot be fixed or reviewed by Google itself.
Google refers to this update as the removal of spam, low-quality, and low-value-added content.
To check for Google de-indexation, use the following:
- site: https://example.com
- Look for zero impressions and clicks in Google Search Console (GSC).
A few websites may be partially affected by AI content. This can be noticed by:
- Pages remain in Google but experiencing a sudden drop in rankings.
- A decrease in organic traffic.
- A webpage can’t be listed in the top 100 results for a top keyword.
2. Quick User Exit Rate
A high exit rate can occur when the webpage has unhelpful content, lacks intent, or targets the wrong users.
Sometimes, Google may rank AI content for several reasons, including low competition, some value in the content, or users might at least like generative search results.
However, readers can quickly close the page if they find nothing helpful or if the content is misleading. In most cases, low reader appreciation can negatively impact search engine optimization.
If the content isn't fixed, you may lose rankings on all search engines.
Millions of web pages have lost their top positions due to high CTR and high exit rates.
Best Ways to Use AI Humanizing Content Without Hurting Google SEO
This section describes the perfect way to turn artificial content into human-like content with proper SEO strategies.
1. Detect AI Content
If you have humanized your AI-generated copy, first double-check if it is still detected by third-party AI detectors.
This is the best practice because you shouldn't blindly trust online humanizing tools. If your content is flagged with an AI score even after humanizing, it is easy for search engines to mark it as spam.
You can search online for free AI content detectors.
There are many free online tools that can check whether the provided content is AI-generated or human-written. These tools take the input text from the user, analyze it with their fine-tuned LLM model, and provide AI percentages indicating how much of the content is AI-written or contains human edits.
Many tools enable users to upload text-based documents for AI scans. Some of the free AI checkers are:
- ZeroGPT.tools (Free, No Signup & Unlimited Words)
- Writer’s AI Content Detector (Free + Limited scans)
- Scribbr (Free + Signup)
- Ahrefs’s AI Content Detector (Free + Paid)
For efficient detection, you can use premium services.
- GPTZero
- Turnitin (Only for Educational purposes)
- Winston AI
2. Use the Best AI Humanizers
Here are some tips and tools that can bypass AI detectors.
These AI-bypassing tools (a.k.a. AI humanizers) transform AI content into human-like content. Moreover, no AI checkers can detect this transformed content.
It is a technical way to avoid AI flags in your text document, but this is not enough to make it more human-like. I mean to say, that cheap AI humanizing techniques don’t help unless they are well-developed methods.
Preferably, you can use humanized content for non-SEO pages that you don’t want to be ranked on Google. They are like About us, privacy policy, support, terms of service, pricing, and similar pages.
If you really want Google to see your page, you must put in extra effort through manual revisions or by using advanced AI humanizers (paid).
Check out some of the best AI Humanizing platforms in 2024:
- Undetectable AI
- StealthWriter
- BypassGPT
- Quillbot
You must experiment with these tools by changing tones, modes, and languages. Always choose the perfect mode based on your content usage.
Important Notes:-
- Do not spin or rewrite with cheap AI tools.
- Try to focus on the human touch.
- Cross-check with AI detectors.
- Review or audit humanized content using human or SEO content audit tools like SurferSEO.
Let’s see how SerferSEO helps in content optimization.
3. Audit with SurferSEO (Pro Tip)
What is SurferSEO?
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SurferSEO is a highly-rated writer assistance platform for creating SEO-optimized articles with various options, including a content editor, audit tools, and keyword suggestions.
Features:-
- You can fix the content structure.
- Naturally, place keywords or terms.
- Follows NLP principles.
- Analyzes most of the Google ranking factors.
- Easy to integrate with WordPress, Google Docs, Jasper, and Contentful.
- It can optimize SEO for content in any language.
How to use it:
- Visit SurferSEO.com.
- Sign up, follow all on-screen steps, and complete the registration.
- Choose a plan.
- Open the content editor.
- Add your AI content.
- Check the SurferSEO score.
- If it is low, fix all the possible options to improve it.
- Increase the score by correcting the headings, paragraphs, words, and images.
- Ensure the outline is correct.
- Use Surfer AI to more humanize your text.
4. Rewrite Manually
Content created with machine learning tools always has an artificial feel. Manually rewriting it yourself is the best way to ensure it meets high standards and feels more natural.
- Ask your content writer to perform a content audit and fix the AI content.
- Minimize the artificial content.
- Ensure content authenticity.
- Rewrite manually based on competition, length, and outline.
- Write on missing topics.
- Follow Google guidelines, English grammar, and readability standards.
Final Thoughts
Do not blindly trust AI-humanized content for better Google visibility. Without a doubt, it will destroy your website ranking, cause you to lose brand searches in GSC, and damage your reputation.
Sometimes, 100% human-written content might not rank well on Google, but humanized content manages to perform a little better. The reason behind this is that the content writer may not be a professional writer. The funny thing is AI is better than him.
I recommend you to write your article by yourself or hire experienced content writers. This way you can build trustworthy content as per current SEO strategies and guidelines.